Hubspot Marketing

AUGUST 28, 2024

Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. Kelly is a marketing manager and SEO content strategist working on HubSpot’s EN blog strategy. It’s going to be incredibly useful for navigating through the large amount of content on HubSpot’s blog.

SEO

Backlinko

NOVEMBER 29, 2024

You track metrics like traffic, rankings, and user behavior to figure out what’s working. Keyword Rankings Your keyword rankings show how well your SEO efforts are working. Because the better you optimize your content, the higher it is able to rank (provided it’s relevant and high-quality, of course). And what’s not.

Analytics

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. Like on this results page for “pet shop near me”: The top-ranking organic listing is Pet Supermarket. They rank for 43 paid keywords, spending around $6.9K

Search Marketers

Marketing Insider Group

MARCH 17, 2025

Keyword performance highlights where rankings need help. Organic search traffic shows whether Google sends visitors or if rankings need work. A sudden traffic drop from search? Thats a sign rankings may have taken a hit. That signals an opportunity to optimize for rankings instead of relying on social shares.

Analytics

Backlinko

MARCH 3, 2025

Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Builds Authority Consistently ranking for search terms helps establish your site as an industry leader. Think about someone searching for “how to optimize a blog post.” ranking keywords 110.2K

SEO

Search Engine Land

JULY 29, 2024

Content contextualization: SEO optimizes meta tags and content with keywords to improve search rankings. Information synthesis: SEO aims to improve the ranking of individual pages. Performance tracking: SEO tracks keyword performance, rankings and other organic search metrics to apply to optimization strategies. Processing.

User-Generated

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. And users trust those recommendations.

SEO

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. The best way to ensure your site is optimized and using the best keywords for your audience is to use a rank tracker tool to measure the efficacy of your keywords.

Price

Backlinko

JULY 10, 2024

So you can improve your rankings and the user experience. Because other pages target and rank for various keywords related to “protein powder.” Low Rankings and Traffic Dipping traffic is one of the most common indicators of keyword cannibalization. But doesn’t currently rank among the top search results.

SEO

Backlinko

JANUARY 23, 2025

SEO is about ranking your site in search engine results pages (SERPs). This agency ranks for 19K different search terms on Googleall driving potential buyers directly to their listings. This means the chances of ranking on the SERP for that keyword are slim. Then, become skilled at real estate SEO. Even better?

Real Estate

Hubspot Marketing

SEPTEMBER 9, 2024

Sylvain Charbit, our senior technical SEO strategist, has been in SEO/content marketing for 15 years, so it takes a lot to rattle him — an 82% drop in daily organic traffic is just such a thing. “We The drop was first noted by our conversion optimization team, who immediately called over to SEO. The result?

SEO

SmartBrief - Marketing

JUNE 2, 2025

The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. With the use of AI agents, Jellyfish says campaign launch times dropped 65%, performance is up 30% and infrastructure (labor, time, etc.) The results? is down 22%. See Ad Age for details.)

Gen Z

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. Image source Step 1: Learn How Search Works Search engines use bots to crawl pages, index content, and rank results. Over time, your content becomes a go-to resource and helps your site rank for more queries. Try these: Guest blog on niche sites.

SEO

Backlinko

JULY 30, 2024

Here are a few examples of navigational keywords: Amazon login Backlinko blog DogTuff beds How to Find Navigational Keywords You can use the Keyword Magic Tool to research and analyze all navigational keywords relevant to your online business in your target location. You can rank far quicker for these less competitive terms.

User-Generated

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Ideally, you want these cornerstone pieces to rank on page one of the search engine results pages (SERPs) for relevant queries that your ideal audience uses. Interest piqued?

SEO

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. It’s in storage until winter.”

eCommerce

Backlinko

JANUARY 23, 2025

Live Oak Lake, a boutique resort in Texas built a strong direct booking website that ranks No. You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. As a result, click-through rates (CTRs) drop each year. It finds keywords your competition ranks for, but you don’t.

SEO

SocialPilot

DECEMBER 23, 2024

That’s what this blog is all about! But how do you enhance your local business ranking? This influx of reviews gives your business listing an honest voice in local searches, enhancing the possibility of ranking higher when someone searches “furniture stores near me,” driving more traffic.

Management

Hubspot Marketing

NOVEMBER 18, 2024

This blog details the full rundown of what I learned. I’ve discussed the available options and some reasons to pick or drop each below: Nano Influencers (Influencers with 1K—10K followers) Image Source Although these influencers' relatively smaller audience may mean lower overall reach, I recommend not treating it as a red flag.

Influencer Marketing

Backlinko

DECEMBER 23, 2024

My team launched an SEO campaign for them to rank them for important keywords that their prospects are searching: This drives valuable traffic to their site. That overall review rating will appear on your GBP listing, and Google uses review count and rating for ranking local search results. Blog posts are great for this.

SEO

Backlinko

DECEMBER 5, 2024

The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings. A drop in keyword rankings will correlate with a subsequent drop in search traffic.

SEO

Backlinko

AUGUST 19, 2024

the AI Overview checks for a few things at once: Cities suitable for tech startups Low cost of living Located in the United States Ranking or comparison of options (i.e., They work with other Google systems , like the Knowledge Graph and search ranking systems, to provide AI-generated answers. Or dive deeper via links and drop-downs.

User-Generated

Orbit Media Studios

JULY 16, 2025

Traffic from organic search to websites is dropping. It’s not because of a drop in your rankings or some “core update” to the Google algorithm. SERP stands for “search engine results page”) It’s about clickthrough rates, not rankings. Often, the pages that rank for these phrases never convert visitors.

Marketers

Sprout Social

JANUARY 29, 2025

Generative AI tools can draft blogs, social media captions, video scripts and even visuals, saving time and effort. For instance, turn a blog post into a video script, an infographic or social media post. Whether writing blog posts or creating social media posts, AI can be the best assistance in speeding up the process.

Content Marketing

Orbit Media Studios

JULY 24, 2024

For years I’ve been looking at these charts, asking Why the steep drop? The top ranked site gets around 25% of the clicks. Doing a little bit on Youtube, a bit on your blog, Linkedin, X, etc isn’t going to cut it. We’ve seen this again and again in the data from our annual blogging survey. Why the long tail?

Law

Backlinko

SEPTEMBER 6, 2024

You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. For instance, learn which keywords you rank for and how many clicks and impressions your website gets from them. Let’s say you notice most users drop off before clicking a form’s “Submit” button.

Analytics

Search Engine Land

SEPTEMBER 12, 2024

I’ve also seen that when done carefully, guest posts can help websites to rank better – in particular, the types of websites that lack the SEO budgets needed to do data-driven link building. She bought around eight guest post links to see if they would boost the search ranking of the linked page. No social media accounts.

SEO

Neil Patel

JUNE 3, 2025

By consistently monitoring your site’s SEO standings, you’re able to track things like the number of keywords your website ranks for, your organic traffic directly due to search rankings, your growth in website visitors, and more. You can find your organic traffic numbers with a website analytics tool like Google Analytics.

SEO

Marketing Insider Group

JULY 14, 2025

If you’re spending time writing blog posts but not getting the results you want, you’re not alone. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. What Is a Blog Content Audit?

SEO

Backlinko

MARCH 26, 2025

Heres what I love about Brand24: Spot Sudden Spikes in Mentions to Immediately Act on Them Brand24 uses AI to detect unexpected spikes or drops in brand mentions. It checks for real-time brand mentions on social media, news sites, blogs, and forums. It also monitors podcasts and influencers, giving you a complete view of your brand.

PR

Exposure Ninja

APRIL 7, 2025

Flexibility: WordPress is highly customisable , allowing users to build anything from simple blogs to complex eCommerce stores and membership websites. You can also install powerful SEO plugins, like Yoast , Rank Math , and All in One SEO. Blog functionality is not as powerful as WordPress for content marketing.

eCommerce

Hubspot Marketing

DECEMBER 23, 2024

Breeze Copilot automates all sorts of content, like blogs and case studies, and allows you to brainstorm ideas for titles and crisp subheadings. Now, AI handles the heavy lifting giving me real-time keyword suggestions, content tweaks, and ranking insights instantly. It can now generate videos for TikTok, YouTube, and Instagram Reels.

Transform

Hootsuite

OCTOBER 18, 2024

The best strategy to support sales on Reddit is to find niche subreddits related to your products or services, hang out there, and genuinely drop in helpful tips where you can. They link detailed how-to guides in the featured section at the top as well as share blog-post style product updates to keep users informed.

Marketers

Welcome Software

MAY 7, 2025

If you have a great piece of content that you know performs well (or could perform better elsewhere), content repurposing allows you to squeeze every drop of juice from it. Boosts your SEO rankings Another thing that content repurposing is good for is improving your visibility on search.

Transform

Hubspot Marketing

MAY 20, 2025

In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Most people I know publish a blog and drop a few posts on social media. Educational content ranks lowest. Getting more mileage out of long-form content.

Thought Leadership

Buffer Marketing

OCTOBER 28, 2024

And since this is the Buffer blog, you’ll forgive us for being a little biased, right? 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. The drag-and-drop report builder lets you create custom reports, too, to share insights with your team.

Digital Marketing

Search Engine Land

JULY 8, 2024

This means that if you want to really dive into a section of your website like /blog/ subfolder or a blog.website.com subdomain, you can do this. After I set up my domain property, I set up individual URL prefix properties for each subdomain, HTTP versions and /blog/ subfolders.

SEO