OnPassive Marketing

NOVEMBER 24, 2023

AI tools and technologies are reshaping the way marketing professionals approach their strategies. In this blog, we’ll explore the vast realm of AI in marketing, uncovering how these innovative technologies are being employed to create data-driven strategies. This personal touch enhances the overall customer experience.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Duct Tape Marketing

JANUARY 13, 2024

Weekend Favs January 13 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. This tool is a game-changer for any sales team aiming to boost productivity and achieve better results in a highly competitive market.

Product 68

Product Marketing Marketers 68

Hubspot Marketing

NOVEMBER 15, 2023

Then, use tools like dashboard, spreadsheets, or graphic software to transform the data into a usable format for analysis. Tools like Marketing Analytics & Dashboard Software measures performance Use data analysis and data visualization to gain insights from your collected data. Data-Driven Decision Making in Sales 1.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

Jeff Bullas

JANUARY 17, 2023

Making your website responsive to the needs of each visitor impacts both sales and customer retention. And collecting data can be hard…if you don’t use the right tools! But if you’re equipped with the right tools, you don’t have to worry about gathering data or putting it to use. What are the challenges of personalization?

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. In the meantime, I’m taking some deep, conscious breaths and focusing on the positive implications of these tools and how they are helping us become better communicators. There will be an AI for that!

Market Trends 134

Market Trends Law Transform User-Generated 134

Hubspot Marketing

NOVEMBER 14, 2023

This is where brainstorming tools come in. With features like virtual whiteboards, mind maps, and voting systems, today's brainstorming tools foster efficient idea generation and collaboration among team members, regardless of their physical location. In return, I received a list of blog post ideas I can pursue.

Price 100

Price User-Generated Marketing Marketers 100

Hubspot Marketing

MAY 1, 2024

For example, if I wanted to learn Spanish as a global sales rep, I would need to focus on learning vocabulary specific to my job. Social media management tools can help you keep up with your posts and nurture relationships with your followers. So, setting “Increase My Sales” as a personal and professional goal is not a bad idea.

Management 109

Management Promotion Thought Leadership Education 109

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. Because product marketing is one of the few job functions that touches product, marketing, and sales. In practice, this means regularly revisiting product marketing strategies to ensure steady sales over time. But what exactly is product marketing, and what does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Duct Tape Marketing

APRIL 20, 2024

Weekend Favs April 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Robinize – Robinize enhances your content creation with AI, enabling you to quickly research and write SEO-friendly articles.

CRM 51

CRM SEO Marketing Marketers 51

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. These challenges are real and they are changing how you have to think about your marketing and sales efforts. Evolve or die, right?

Transform 117

Transform Customer Journey Marketing Marketers 117

Rock Content

DECEMBER 18, 2023

But it’s always good to have new powerful tools at your disposal to enhance creativity, efficiency, and boundless possibilities, right? Enter our Top 5 AI Tools for Marketing in 2024. We selected the best AI tools for Marketing this year that will help you communicate, create, and connect with audiences. That’s what Browse.Ai

Transform 86

Transform Price CRM User-Generated 86

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 112

Transform User-Generated Marketing Marketers 112

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers. Do more with AI and marketing automation tools.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Rock Content

DECEMBER 14, 2023

The goal is to give your sales staff names to contact and convert. Focus on the sales funnel Look at SEO statistics that help you better understand the sales funnel associated with your products. You may need to take a deep dive into the sales and marketing data. Many also require bids from more than one brand.

SEO 75

SEO Whitepaper B2C eBook 75

Rock Content

MARCH 11, 2024

Loyalty translates into sales and customer retention. It’s true you may not see an instant jump in revenue or sales arise from a few content marketing efforts. What is the purpose of having a blog, for instance? It’s not to increase your sales immediately. Blog posts improve your SEO rankings.

Content Marketing 96

Content Marketing Key Performance Indicator Marketing Marketers 96

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the four pillars of AI Analytics?

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. A new secret weapon for lead qualification, too.

eCommerce 91

eCommerce User-Generated Manufacturing Finance 91

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. This tool aims to make HubSpot’s software more interactive and user-friendly.

User-Generated 95

User-Generated CRM Marketing Marketers 95

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Measuring ROI : Like any business investment, we need to measure our marketing efforts’ return on investment (ROI).

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. By leveraging customers' viewing history, the company gains powerful insights into customer preferences, enabling them to make relevant content suggestions. Amazon increased its net sales by 9%. billion in the first quarter of 2022.

User-Generated 109

User-Generated Price Retail Marketing 109

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? Blog posts. Social media posts.

CRM 114

CRM Marketing Marketers Communications 114

Martech

JUNE 23, 2023

This release adds to last month’s release to book meetings on behalf of other users, such as sales or business development representatives (SDRs/BDRs) who book meetings for account executives (AEs). This highly-requested feature enables you to coach at scale to ensure your team succeeds at closing more business.

User-Generated 100

User-Generated CRM Management Education 100

Duct Tape Marketing

FEBRUARY 17, 2024

Weekend Favs February 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. SendPotion – SendPotion is a tool designed to enhance email marketing by enabling the creation of personalized video emails.

User-Generated 57

User-Generated Communications Email Marketing Customer 57

Martech

SEPTEMBER 16, 2022

Who uses or works with content marketing tools? What types of tools or software enable content marketing? guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). Of course, there are tech tools that help with this. a sale, new customer, conversion, etc.).

Content Marketing 133

Content Marketing Customer Journey Marketing Marketers 133

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Commenting is also now enabled within the lists tool.

User-Generated 89

User-Generated Law Management Communications 89

Hubspot Marketing

JUNE 5, 2023

For instance, AJ Beltis , HubSpot's Senior Content Strategist of Media Conversion, told me, "Part of my team's responsibilities is to create content offers on high-traffic blog posts that convert visitors into leads at as high of a rate as possible, which we then promote on that blog through CTAs. Which is where AI comes in.

Marketing Plan 120

Marketing Plan SEO Management Product 120

Hubspot Marketing

APRIL 20, 2023

You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. Best B2B Lead Generation Tools 1. In this post we’ll cover: What is B2B lead generation?

Price 99

Price CRM User-Generated B2C 99

Chief Martec

JANUARY 1, 2024

Growing complexity as a constant for two decades For the 16 years that I’ve been covering martech on this blog, martech has been strictly increasing in complexity. recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. By enabling that UI to serve outcomes more than tasks.

Transform 108

Transform User-Generated Customer Journey Advertising 108

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Vertical Response

APRIL 19, 2024

Enhanced work productivity hinges on efficient time management, acknowledging the impact of physical and mental health, and utilizing appropriate productivity apps and tools. A simple yet effective tool like a to-do list can enable individuals to track tasks, identify priorities, and experience a sense of progress each day.

Management 96

Management Product Health Transform 96

Vertical Response

APRIL 26, 2024

Effective marketing KPIs must be relevant to business goals, quantifiably measurable, and actionable, providing clear direction and enabling teams to adjust strategies in real-time for better outcomes. But the importance of tracking marketing KPIs goes beyond mere measurement.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Software like HubSpot's CTA tool can help you create professional-looking and click-worthy CTAs in seconds. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Search Engine Land

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 117

SEO User-Generated Manufacturing Customer Journey 117

Rock Content

APRIL 22, 2024

You also need to know which content generates the most referrals to sales pages. For instance, how do this year’s January sales compare to sales during last January? Are sales to seniors rising or falling? Are site visits and sales down from last month? Are sales to a particular niche audience on the rise?

Digital Marketing 88

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 88

OnDemand CMO

MAY 18, 2023

In the ever-evolving landscape of sales, professionals are constantly on the lookout for innovative tools and strategies that can give them an edge. One such game-changing technology is Artificial Intelligence (AI), with ChatGPT leading the way as a versatile tool that can revolutionize the sales process.

CMO 78

CMO CRM Market Trends Communications 78

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. That’s why we’re so proud to have built out our Visitor Insight Tools which can power all your best campaigns. Marketers need these insights to effectively reach their customers and potential customers.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64