Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Generate blog ideas. It’s in public beta as of this writing. Inbox assistance. Write social posts.

User-Generated 96

User-Generated CRM Marketing Marketers 96

Hubspot Marketing

DECEMBER 1, 2023

Nearly 60% even note social media sales have increased year over year. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales? In this blog post, we’ll go over: What are social selling tools? To do this, consider leveraging social media selling tools.

Price 99

Price CRM Social Media Marketing Management 99

Customers.ai

FEBRUARY 2, 2024

You also have a resources section with a blog, whitepapers, videos, tutorials, etc, where you touch on each of these topics. Talk and learn about sales outreach automation with other growth enthusiasts. Advance your marketing performance with Sales Outreach School , a free tutorial and training area for sales pros and marketers.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Duct Tape Marketing

APRIL 20, 2024

Weekend Favs April 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Close – Close offers advanced, high-speed sales software tailored for forward-thinking businesses.

CRM 51

CRM SEO Marketing Marketers 51

Customers.ai

JANUARY 22, 2024

This way, you’ll end up with a list of people who aren’t on your site to just read a blog post or window shop, but instead are truly interested in what you have to offer. Talk and learn about sales outreach automation with other growth enthusiasts. Remarket Like It’s 2019 Customers.ai Join Customers.ai

Outbound Marketing 103

Outbound Marketing User-Generated Advertising Advertisers 103

Customers.ai

DECEMBER 29, 2023

Detailed customer profiles are essential for 1-to-1 marketing, sales strategies, and customer service excellence. Visiting a blog post isn’t and shouldn’t be marketed to the same. These people can be put into outreach campaigns as they have engaged with purchase intent. Better post-purchase outreach. Let’s dig in.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Customers.ai

JANUARY 18, 2024

Ok, sales pitch over. Let’s say you are a marketing agency and you have a popular blog post about running a LinkedIn ABM campaign. Not only does this help your sales team better understand what the prospect is interested in but it also helps marketers understand the type of content that resonates with high-value prospects.

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Event Marketing 122

Event Marketing Customer Journey Content Marketing Management 122

Buffer Marketing

APRIL 11, 2024

Startup strategies to steal When it comes to nonprofit marketing, channel your inner tech exec: Leverage data, technology, and digital content so your people can focus on strategy, sales, and growth. What’s your most popular newsletter or blog? Helpful blogs and resources to share stories, events, and news. Rev (from $0.25/minute):

Energy 113

Energy Marketing Marketers Direct Mail 113

Customers.ai

MARCH 7, 2024

Larry’s second hack focuses on a pretty significant problem – costs have skyrocketed and conversion rates from clicks to leads/sales are ridiculously low! You don’t want to target the person who abandoned their cart the same as the person who read a blog post. Let’s look at an example. Join Customers.ai Join Customers.ai

Advertising 70

Advertising Advertisers Outbound Marketing Customer Journey 70

Hubspot Marketing

MAY 17, 2023

Across the wider business, sales professionals save two hours and 15 minutes a day using AI to automate manual tasks, while service professionals save more than 2 hours a day using generative AI for rocket responses. Let’s get practical and take a look at specific use cases for AI across marketing, sales, service, and SEO.

User-Generated 96

User-Generated SEO Product Market Trends 96

Customers.ai

MARCH 12, 2024

After all, a person who abandoned their cart should not be treated the same as someone who merely read a blog. Plus, with customer journey tracking, you can actually see which channels are working and what is driving the path to sale. Talk and learn about sales outreach automation with other growth enthusiasts.

Outbound Marketing 67

Outbound Marketing Customer Journey Advertising Advertisers 67

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. It’s not a big sales pitch, it simply informs and educates so that consumers and businesses can make the best choices for their specific situation.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Buffer Marketing

OCTOBER 24, 2023

But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings.  After all, most leads consume three to four pieces of content from a vendor before engaging with their sales team.  This felt like a missed opportunity. Sometimes, a lot. 

Whitepaper 116

Whitepaper Price Affiliate Marketing B2C 116

Customers.ai

MARCH 19, 2024

Example: Let’s say someone comes to your site through Google and lands on a blog post featuring tips for running in the heat. And…here’s our shameless plug (hey, it’s our blog, we can plug if you want). website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Customers.ai

MARCH 15, 2024

How to Capture First-Party Data While we could create a whole blog post around this (see here , here , and here ), we think it’s important to emphasize in this post as first-party data is the truly a life saver when it comes to overcoming the loss of third-party cookies ( even Google agrees ). For that, it’s worth calling out on it’s own.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Hubspot Marketing

MAY 25, 2023

Only 27% of marketers say their marketing data is fully integrated with their systems and tools, resulting in fragmented and inconsistent outreach. In this blog, we'll discuss a strategy to get first-party data out of the data warehouse and into your CRM, so you can leverage it for more effective marketing. The cloud data warehouse.

Personalized Marketing 118

Personalized Marketing CRM Marketing Marketers 118

Buffer Marketing

FEBRUARY 22, 2024

X (formerly Twitter) and LinkedIn have built-in features for creating lists (though you’ll need LinkedIn Premium’s Sales Navigator, a paid-for service, for the latter — here’s how ).  Here’s another example from Rochi Zalani (who you may have seen before on the Buffer blog ). "I

PR 112

PR Management Customer Social Media Marketing 112

Customers.ai

SEPTEMBER 12, 2022

Today I’m going to show you how a commitment to crafting the perfect cold outreach campaign has landed me $200 million in value—including $30 million in venture capital over the last decade alone. Have growth marketing experts tried to tell you that cold outreach is spam or that it isn’t worth the effort? What is an outreach campaign?

Outbound Marketing 56

Outbound Marketing Inbound Marketing B2C Customer Journey 56

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog. site:www.orbitmedia.com/blog “B2B websites” Google found three posts that use that exact phrase. Send the article to top prospects Next, use that media coverage to directly impact sales.

PR 106

PR SEO CMO Energy 106

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. By integrating marketing and sales objectives into your roadmap, you’ll create a powerful synergy that translates into more closed deals and revenue growth.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Duct Tape Marketing

FEBRUARY 17, 2024

Weekend Favs February 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Ideal for marketers, sales teams, and anyone looking to add a personal touch to their email outreach.

User-Generated 55

User-Generated Communications Email Marketing Customer 55

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Key Performance Indicator 76

Key Performance Indicator Marketing Marketers Communications 76

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 112

Transform User-Generated Marketing Marketers 112

Customers.ai

FEBRUARY 8, 2024

In this blog post, I’ll dig into: What is Cart Abandonment Recovery? It’s all about swooping in to save the day (and the sale) by enticing those would-be buyers back to complete their purchase. Talk and learn about sales outreach automation with other growth enthusiasts. That’s not good news! Join Customers.ai

Shoppers 110

Shoppers eCommerce Outbound Marketing Shipping 110

Exposure Ninja

MAY 3, 2024

From understanding the true value of backlinks to leveraging strategic outreach and creating content that attracts links naturally, this guide will equip you with all the knowledge and tools you need to cultivate an impressive backlink profile and boost your online visibility. That’s why smart outreach is on this list.

PR 52

PR SEO User-Generated Digital Marketing 52

Duct Tape Marketing

JUNE 30, 2021

In this episode of the Agency Spark Podcast, Sara interviews David Gersh, founder of Outreach Local Marketing. Previous to starting Outreach, David built and sold 3 other businesses over the past 25 years. His main focus in those businesses was sales & marketing. Learn more about David Gersh: Outreach Local Marketing.

Direct Mail 101

Direct Mail Analytics Management Marketing 101

Customers.ai

SEPTEMBER 12, 2022

Today I’m going to show you how a commitment to crafting the perfect cold outreach campaign has landed me $200 million in value—including $30 million in venture capital over the last decade alone. Have growth marketing experts tried to tell you that cold outreach is spam or that it isn’t worth the effort? Let’s start with the name.

Outbound Marketing 52

Outbound Marketing Inbound Marketing B2C Customer Journey 52

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge— converting anonymous website visitors into loyal customers. These challenges are real and they are changing how you have to think about your marketing and sales efforts. Evolve or die, right?

Transform 52

Transform Customer Journey Marketing Marketers 52

Tiecas

MAY 7, 2024

The Challenge of Attribution The buyer’s journey is rarely linear in long and complex industrial B2B sales. The four conventional stages of the industrial sales cycle—Awareness, Interest, Decision, and Action—may not hold true anymore. Remember, effective industrial content marketing isn’t a sales pitch in disguise.

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Customers.ai

DECEMBER 4, 2023

Outbound methods involve pushing messages out to get prospects’ attention—so you can get them into your sales funnel and guide them toward a conversion. Traditional marketers often use outbound channels like: Cold calling Trade shows Billboards TV ads But you don’t have to focus on traditional channels for successful outreach.

Outbound Marketing 52

Outbound Marketing Direct Mail Inbound Marketing Marketing 52

Adobe Experience Cloud Blog

MARCH 19, 2020

In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. . Include a handwritten note each attendee signed by a sales rep. Puns can come in very handy here (i.e.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Customers.ai

MARCH 12, 2024

After all, a person who abandoned their cart should not be treated the same as someone who merely read a blog. Plus, with customer journey tracking, you can actually see which channels are working and what is driving the path to sale. Talk and learn about sales outreach automation with other growth enthusiasts.

Outbound Marketing 52

Outbound Marketing Customer Journey Advertising Advertisers 52

Customers.ai

MARCH 6, 2024

This is where the power of integration between Customers.ai, a leading lead generation tool, and HighLevel, a comprehensive marketing, sales, and management platform, comes into play. Additionally, the data-driven insights allow for continuous optimization of marketing efforts, further increasing engagement and sales over time.

Transform 60

Transform Customer Journey Outbound Marketing Shipping 60

Sprout Social

FEBRUARY 17, 2022

Nurturing leads to a sale. Links (to blogs, product pages, etc.). Zapier: Blog promotion. Rather than waiting for them to find it on search, you can use an email marketing template to promote the blog posts you publish each week or month. The template also has other recommended readings from the Zapier blog team.

Email Marketing 128

Email Marketing Marketing Marketers Direct Mail 128

Hubspot Marketing

APRIL 5, 2023

Types of Attribution Models How to Use Marketing Attribution Reports GDPR Considerations Marketing Attribution Best Practices Marketing Attribution Tools For example, if marketers want to see how a blog post or social media strategy impacted sales, they might use marketing attribution techniques.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. Long story short? your social media or website).

Customer 105

Customer Gen Z User-Generated Analytics 105