Martech

APRIL 4, 2025

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Email: Business email address Sign me up! Recommended events These are specific events Google suggests tracking to help you understand user behavior and business performance.

Key Performance Indicator

Customers.ai

DECEMBER 30, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Whether its recommending the right product or running a highly targeted ad campaign, demographic data helps you connect with your audience on a deeper level. Ready to know whos really visiting your site? Rating: (4.8/5)

Price

Exposure Ninja

AUGUST 4, 2025

” The results: almost 4,000 leads in nine months , monthly organic conversions rising from 60 to 300 , and a 363% increase in Google Ad conversions using AI-powered features. This allowed us to identify exactly which keywords , ads , and audiences were performing well and optimise accordingly.

Transform

Customers.ai

DECEMBER 23, 2024

Binging your blog? What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. heres a stat to back it up: behavioral targeting can boost conversion rates by up to 70%. Are they glued to your product pages? Bottom line?

Price

Jeff Bullas

DECEMBER 6, 2022

What you need is to create an effective visual marketing strategy to ensure your social media updates and ads stand out and trigger well-targeted clicks. One of the biggest mistakes I’ve seen out there is being overly dependent on an old set of tools. If you are looking for an ad creator, give Creatopy a try.

New Technology

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What exactly are PPC ads, and how can they help your business?

Customer Journey

Hubspot Marketing

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.

Advertisers

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Then in September, Norwegian Air ran ads just two days after the Brangelina breakup that simply stated, “ Brad is single. Even the print ads set social media on fire.

Digital Marketing

Adobe Experience Cloud Blog

JANUARY 15, 2020

Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. Remarketing and retargeting to have them try out “this other product” that compliments what they already bought. Facebook and Google ads. Digital marketing offers a multichannel approach to boost conversions.

Digital Marketing

Neil Patel

JUNE 23, 2020

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at.

B2C

Adobe Experience Cloud Blog

APRIL 4, 2017

I’m going to highlight three areas of digital marketing where you can set a solid foundation for success with almost unlimited potential for optimization. Even if you are not investing in continual optimization, you should at least implement the basics so, at the very least, your website will show up for searches on your brand name.

Digital Marketing

Neil Patel

SEPTEMBER 22, 2021

Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. For example, let’s say that visitor X came to your website and read a single blog post and bounced. The ad is literally about a single product they offer. Retarget Specific URL Visits.

User-Generated

Search Engine Land

JANUARY 3, 2024

Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. Read on to discover how integrating GA4 and Google Ad s could boost your paid search results. It’s also way more powerful than what we had before.”

Analytics

Adobe Experience Cloud Blog

JULY 16, 2018

Over the last couple of months, I have started implementing a logic for refining audience interests through our engagement platform and assigning follow-up communication according to the latest digital interactions that have greatly simplified the process for delivering a personalized audience experience.

Direct Mail

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. What events should we set up on our website? Why is integrating Google Ads with GA4 the first step? The advertising team may refer to audiences for remarketing. Login : A user logs in.

Digital Marketing

Neil Patel

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. So how do you keep up in such a fast-paced, always-changing, growing environment? So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms.

Inbound Marketing

Hootsuite

JUNE 20, 2022

After setting up a Facebook Business Page , spend some time optimizing your profile details. Fill out all the details to set audience expectations and encourage users to like your Page. You can get more Page likes on Facebook by adding Follow or Share buttons to your website or blog. Use Facebook search operators.

User-Generated

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences.

Real Estate

Neil Patel

JANUARY 13, 2021

I regularly tweet and use my Twitter account to promote my blog posts and other content. I’m up to 378,000 followers. Much like Facebook Ads, Twitter Follower campaigns can be easily set up within the platform. You’ll want to repeat this process several times to create focused ads that reach the right audiences.

Promotion

Search Engine Land

APRIL 9, 2024

Ad creation. Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition. Video ads are another great tool for raising awareness. We’ll use the hot tub industry as an example. How much are hot tubs?”

Marketing Strategy

Hootsuite

JANUARY 6, 2020

Step-by-step guide to setting up Facebook for business. Step-by-step guide to setting up Facebook for business. It doesn’t cost anything to set up a Facebook Page. You also need to create a Facebook Business Page before you can start using paid marketing strategies on Facebook, including Facebook ads.

Marketers

Hubspot Marketing

APRIL 6, 2017

In this blog post, we’ll teach you all about CRO -- what it achieves, why you should do it, and how your team can execute it. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. I’m glad you asked.

Price

Exposure Ninja

MARCH 18, 2022

Have your leads started to dry up? Are you getting leads but need to scale them up? Add a CTA to Your Blog Content. Let’s start with a super easy change you can make that will make your blog content work harder for you. All your blog content should have at least one CTA included. Use Automated Chatbots.

Whitepaper

Sprout Social

JANUARY 30, 2020

To kick things off, let’s talk about what sets SaaS marketing apart from other industries. Heck, simply looking up “CRM” on the software review platform Capterra returns 770 results as of writing this. New content (webinars, blog posts). In many cases, this means turning to a quick Google search. PPC and social ads.

Marketing Strategy

Search Engine Land

FEBRUARY 9, 2023

New In-market audience segments and pilot for custom combinations The wording for this update came directly from the Microsoft Blog. With the pilot, you’ll be able to create combined lists of the following audience types: Customer Match, Custom Audiences, Remarketing, and Dynamic Remarketing.

Shoppers

Hootsuite

JULY 3, 2019

Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget. 8 powerful Facebook ad targeting strategies for 2019 and beyond.

Real Estate

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

User-Generated

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Real Estate

Hubspot Marketing

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Benefits of PPC. Benefits of PPC.

Advertisers

Neil Patel

APRIL 2, 2021

Examples of topics that might be considered evergreen include: how to write a will how to lose weight ways to cook chicken ways to generate passive income how to optimize your site for SEO how to build a blog. Evergreen content helps boost your Expertise, Authoritativeness, and Trustworthiness (“E-A-T”) score on Google.

SEO

Adobe Experience Cloud Blog

AUGUST 22, 2018

In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface of the things you need to manage to run successful paid campaigns. The idea of creating ads and leveraging conversions/sales from those ads is quite appealing.

Advertising

Search Engine Land

JANUARY 20, 2023

SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. SEO metrics you can track in GA4 Google Analytics 4 (GA4) is here, and with it comes valuable reports like traffic acquisition. Form interactions vs. form submissions provide two great data sets for SEO.

SEO

Search Engine Land

DECEMBER 18, 2023

Structural optimization The first job here is to ensure your site is structured in a way that helps Google understand the relevance of every page. By structuring your site like this, you provide context for a page before Google has even examined the page itself and set the scene for the page itself to be optimized.

SEO

Customers.ai

FEBRUARY 6, 2024

Analytics Tools like Google Analytics , providing insights into website traffic and user behavior, helping you understand how visitors interact with your content. Advertising Platforms such as Google Ads or Facebook Ads, to run targeted campaigns that increase brand awareness and drive traffic to your site.

Marketers

Search Engine Land

SEPTEMBER 6, 2023

Typical methods to distribute the content to earn links: Social ads remarketing Social ads Social media organic shares Google Ads In contrast to link building outreach, earning a link does not require a request to place a link or share content. Outreach-based links Link building outreach is a proactive method.

PR

Customers.ai

FEBRUARY 8, 2024

As Apple and Google continue tightening restrictions on various tracking tools, the number of users certain platforms identify has shrunk dramatically. In this blog post, I’ll dig into: What is Cart Abandonment Recovery? They load up their cart with goodies, make it to checkout, and then — poof! That’s not good news!

Shoppers

Sprout Social

MARCH 4, 2020

Ad copy and call-to-action phrases. Blog posts. Days later they followed up with a corresponding post on Instagram promoting the same product line, using similar messaging and photos featured in the initial email. Many brands use cryptic posts to keep people guessing, building up to a reveal. New product ads.

Product