Remove blog tag C-Suite
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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Implement content marketing through blog posts focusing on SEO for broad terms and questions. Create content targeting the C-suite, including the COO, CFO, and CEO.

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9 Best Instagram Tools for Instagram Marketing (Revealed)

Jeff Bullas

But by going premium you unlock a suite of powerful hashtag tools to help support your success on Instagram, I highly recommend it. Crello: Create Instagram Graphics Instagram can be intimidating if graphic design isn’t necessarily your strong suit. Hashtag searches are free, so you can get started straight away.

Marketing 246
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Mapping the customer journey for SEO and marketing success

Search Engine Land

Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies. I ask myself the right questions , tagging each keyword with where they are in their journey to understand their intent. This leads to more impressions, traffic and increased brand loyalty.

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Four Things Smart Marketers Do With Press Coverage

Adobe Experience Cloud Blog

And of course, if you have an executive quoted in the piece or maybe a partner or customer featured in the article, make sure all of them are tagged to give them some extra love, like greater exposure and even more follows. Much is given to a company’s website—pricing pages, product specs, customer testimonials, C-suite bios!—but

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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. Here are some to get you started: Blog video : Answers a question or explains a topic. Your bread and butter will be blog, demo and feature videos. They just don’t see the value.

Branding 102
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Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other

Adobe Experience Cloud Blog

If the language/tone is speaking to executive-level readers and content is more philosophical, those keywords are most likely being used by the C-suite. Tags can be used to segment traffic in your analytics program, so you can see exactly how much traffic targeted ABM email and social campaigns are driving to your site.

SEO 131
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7 Ways to Improve Your Site’s SEO Game Today

Adobe Experience Cloud Blog

The C-suite, however, wants results. Use the keyword naturally in media file names, alt text, captions, and/or title tags. Some issues that will get you in SEO trouble include: Broken canonical URL tag. Duplicate title tags, meta robots, etc. Multiple head elements and title tags. Analytics tagging problems.

SEO 134