Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Backlinko

JANUARY 23, 2025

Or more leads for listings that support your cold-calling and door-knocking efforts? In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. This puts you in direct control of lead generation. All thanks to SEO.

Real Estate

Marketing Insider Group

SEPTEMBER 3, 2024

Meta Tags and Descriptions: Ensure each page has a unique meta title and description that includes your primary keywords. These objectives can include increasing brand awareness, generating leads, or driving website traffic. Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email.

Digital Marketing

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert.

SEO

Sprout Social

JANUARY 22, 2025

Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand. Want them to read a blog post? Download a report? Watch a video? Be clear about it!

Marketing Strategy

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. ” Dig deeper: How to build interactive applications with generative AI 2. .”

Key Performance Indicator

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Optimizing meta tags, headings and content structure. Key maintenance priorities include: Content updates: Regularly refresh pages, add blog posts and update case studies to keep information current and improve SEO.

Transform

Sprout Social

JULY 30, 2025

Content marketing ROI measures the revenue your content programs generate or influence compared to your investment. A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting.

Content Marketing

Backlinko

DECEMBER 29, 2024

This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. SEO increases your chances of showing up in these searches, helping you get more ready-to-hire leads. These questions make great topics for FAQ pages and blog posts. every month.

SEO

Search Engine Land

JULY 23, 2024

keyword optimization, meta tags, content quality). Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Long-term ROI: SEO efforts can lead to sustained traffic and leads over time. Lead generation: Targeted advertising leading to new leads.

Digital Marketing

Buffer Marketing

DECEMBER 16, 2024

has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. One stand-out feature is that you can update the destination URL after a link has been generated. Each website has its own individual settings, and you can track data separately. Source: Short.io

Price

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. YouTube : Keywords in titles and descriptions, tags, watch time, engagement, retention rate, transcript, and subscribers.

SEO

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Predis.ai: Generate ad images and videos Source: Predis.ai

Price

Sprout Social

JANUARY 15, 2025

If a handful of your affiliates consistently generate a lot of sales, you could reward them with extra perks or higher commission rates. In contrast, affiliate influencers’ user-generated content (UGC) feels more authentic and relatable, which is exactly why audiences trust and connect with it more.

Influencer Marketing

Hubspot Marketing

SEPTEMBER 24, 2024

Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI. I tested the generative AI and found it very easy. Still unsure?

User-Generated

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. Avoid leading questions and, for interviews and focus groups specifically, ensure you prepare follow-up questions that go deeper than initial responses. The Trevor Project: 2024 U.S.

Whitepaper

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. You sometimes feel like you're wasting your sales team's time by passing off leads that aren't ready to buy. We see it a lot.

Transform

Backlinko

JULY 1, 2025

Like when someone types “car wash in jacksonville” and sees prominent listings like this: This kind of exposure can lead to more foot traffic, phone calls, and bookings. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. But only if your profile is fully optimized.

Marketers

Marketing Insider Group

DECEMBER 3, 2024

This method leads to more authentic connections and lasting relationships. With patience and commitment, organic growth can lead to a highly engaged and supportive audience. This link can lead to your website, blog, or other social platforms. Lastly, include a link and a call-to-action (CTA) in your bio.

Entertainment

Buffer Marketing

AUGUST 7, 2024

Websites : Regularly visit websites and blogs that focus on your industry. My version of this for work is the Creator Science podcast, the Passionfruit newsletter, and the Business Insider “Creator Economy” tag. These often highlight up-and-coming influencers.

Influencer Marketing

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. a hard sell). Personalize content based on data.

Email Marketing

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. On‑page basics matter: headings, meta tags, and user‑friendly URLs. For example, instead of “marketing”, target “how to write a blog post for beginners” That phrase has clearer intent and less competition. It shouldn’t feel overwhelming.

SEO

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. AI Overviews are AI-generated summaries of results for your search query. This overview includes link cards—clickable links to websites used to generate the AI-generated summary. What Are AI Overviews?

User-Generated

Hubspot Marketing

OCTOBER 8, 2024

My mission was to build a robust group of freelancers to serve HubSpot’s full portfolio of English blogs. Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. As a team, we've tracked our blog assignments in Asana since the very beginning.

Price

Hootsuite

JANUARY 10, 2025

Skincare company Glossier let the photos do the talking in this post just one sentence and a bunch of tagged products is all they needed to grab interest. Share user-generated content (UGC) User-generated content , or UGC, is any social content text, videos, images, reviews, etc. percent of users. More than 1.8

Entertainment

Buffer Marketing

APRIL 30, 2025

💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks. Grammarly's Instagram Caption Generator Stuck writing engaging captions?

User-Generated

SocialPilot

OCTOBER 14, 2024

In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. Additionally, optimizing your profile can lead to higher rankings in Google Maps , driving more foot traffic and inquiries, ultimately increasing your chances of attracting new cus 3.

Management

Backlinko

APRIL 7, 2025

Add personal stories and examples (real ones not AI-generated). And generated 31.5K For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. No wonder this guide has maintained high rankings for years.

User-Generated

Backlinko

DECEMBER 23, 2024

Specifically, you want to appear in the local pack (also called the map pack): In this guide, you’ll learn all about SEO for contractors, including: How SEO can help you attract more leads A four-step plan for getting started Ways to measure your results Reasons you might consider hiring a pro Lets dive in. But how do you find them?

SEO

Sprout Social

JULY 23, 2025

Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget. Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes.

Affiliate Marketing

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Tool tip: Use DALL-E 3 inside ChatGPT to generate branded, audience-specific images. ” Use: “Grab the 3-step playbook that helps B2B marketers cut lead cost by 40% (no email required).”

Whitepaper

Hubspot Marketing

JUNE 16, 2025

I'm Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral post generator that attracted 2 million users. It was clear there was a real appetite for practical advice, the kind that's hard to find in blog posts or playbooks. That's the kind of stuff I live for. No paid ads. No polished design team.

Thought Leadership

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Use header tags (H1, H2, H3, etc.) Your H1 tag should include your primary keyword and accurately describe the main topic of your page. This strategy can lead to impressive results.

SEO

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). It’s a beautiful cycle. Lean into your mission. Image Source 5.

Manufacturing

Marketing Insider Group

OCTOBER 15, 2024

In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated. You could also segment supporters based on generation and develop personas for younger , middle-aged, and older donors. faster than the average nonprofit.

User-Generated

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content.

Content Marketing