Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. LinkedIn: Simo Ahava (24.8K

Analytics 98

Analytics Digital Marketing Event Marketing Email Marketing 98

Hubspot Marketing

DECEMBER 2, 2022

What makes a blog post bad? One way to prevent this is by creating an outline for your blog post. How to Write a Blog Post Outline. Blog Post Outline Example. Should you tag people in images. How to find them in your analytics. Should you tag people in images. How to find them in your analytics.

Analytics 145

Analytics Place Management Marketing 145

Buffer Marketing

MARCH 19, 2024

  The process is pretty straightforward and very similar to the kind of SEO you’d apply to a web page or blog post to get in to appear in Google search results.  SEO and Marketing Consultant Jo Juliana Turnbull has experienced this first-hand in both her work as a marketer and her own YouTube series, SEO Office Hours.

SEO 112

SEO Analytics User-Generated Price 112

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Lynton Web

MAY 3, 2023

Google is by far the most popular search engine, making it the typical focus when most marketers are in the process of optimizing. Read more: Inbound Marketing 101: Do's and Don’ts for Keywords and Meta Tags Why Do You Need an SEO Strategy? Title tags In the above image, the tag is the blue text.

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings. Dig deeper: GA4: What marketers need to know for a successful transition.

Analytics 112

Analytics Advertising Advertisers Management 112

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Your Shopping tags will be listed in the Instagram Shop catalog. Other folks on Instagram can tag products too.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

Branding 99

Branding Price Analytics Social Media Marketing 99

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 144

SEO Content Marketing Analytics Promotion 144

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Analytics 96

Analytics Marketing Strategy Marketing Marketers 96

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. You’ve come to the right place to find out. Clear data.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. 09:11] What’s the relationship between Google Analytics and Google Tag Manager? [14:12]

Analytics 78

Analytics Law Management Digital Marketing 78

Lynton Web

APRIL 13, 2023

HubSpot’s March releases brought an exciting addition to your reporting arsenal: customer journey analytics. In this blog, we’ll review what this means for your marketing strategy and highlight a few other releases we’re excited about. What Are Customer Journey Analytics? This is where customer journey analytics comes in.

Customer Journey 52

Customer Journey Analytics Customer SEO 52

Neil Patel

JUNE 8, 2021

If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place. If AMP isn’t already part of your marketing strategy , you should consider it. Webmasters, marketers, and SEOs have analyzed how AMP can affect mobile web pages. What is AMP? Is it still relevant?

Marketing 143

Marketing Marketers Analytics SEO 143

Sprout Social

APRIL 4, 2023

You can add links, hashtags, tag other accounts and add location tags. Read this blog to know more about what social media stories are and some of the best ways you can use its features. Read this blog to know more about what social media stories are and some of the best ways you can use its features.

Marketing Strategy 115

Marketing Strategy User-Generated Marketing Marketers 115

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

APRIL 7, 2019

A crucial aspect of being a great marketer is being able to measure your success. You deserve your budget -- and maybe need more of it -- and you deserve to dedicate time to the marketing activities that work. Download our free marketing reporting template here to help you keep track of all your marketing metrics.

Analytics 145

Analytics Promotion Advertising Advertisers 145

Vertical Response

MARCH 29, 2024

This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. Your title tags and meta descriptions act as the marquee, enticing searchers to step into your world with the promise of fulfilling their queries.

Transform 68

Transform User-Generated SEO Analytics 68

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. That’s why many companies choose to outsource their SEO to an SEO agency/service.

Price 119

Price SEO eBook Succession Management 119

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation.

SEO 122

SEO Analytics PR Branding 122

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. To track our results, we tagged our experiment posts in Sprout. And does it matter?)

Thought Leadership 106

Thought Leadership Analytics Place Marketing Strategy 106

Search Engine Land

MAY 30, 2023

A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is a crucial and valuable part of the marketing mix.

Branding 100

Branding Gen Z Transform Education 100

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Neil Patel

DECEMBER 16, 2020

You’ve poured a ton of time into creating a blog. So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. What is Advanced Affiliate Marketing?

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Hubspot Marketing

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

Shipping 143

Shipping Analytics Food SEO 143

Duct Tape Marketing

DECEMBER 10, 2022

Weekend Favs December 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Growthfyi – This tool helps to load Google Analytics faster for more accurate data collection.

Analytics 73

Analytics SEO Management Place 73

Lynton Web

JULY 21, 2022

Blogging to house all your essential marketing content. Website analytics to track your visitors’ engagement with your pages. You can use these capabilities to host your webpages, blog posts, and landing pages on a custom domain that drives your brand and awareness. Landing pages with the ability to embed forms and CTAs.

CRM 98

CRM Analytics Management Branding 98

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold.

Customer Journey 52

Customer Journey CRM Analytics User-Generated 52

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. It is the 6-10 word version of what the company does, formatted with the <h1> header tag. Your Google Analytics account will show you which pages correlate with conversion.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SocialPilot

MARCH 12, 2024

It comes with several limitations, which we will discuss later in this blog. Lacks Advanced Features : Features such as details analytics, post preview, and scheduling reels for stories directly are missing. Businesses or creators can not tag products while scheduling reels with Meta.

Transform 85

Transform User-Generated Analytics Management 85

Hootsuite

AUGUST 22, 2022

Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. Clicking on a hashtag brings up all posts on LinkedIn sharing that tag. Get noticed.

Thought Leadership 93

Thought Leadership Analytics Social Media Marketing Management 93

Scoop.it!

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. So your overall YouTube marketing strategy success will depend on the fine line between “ content for people ” and “optimization for engines.”

Promotion 101

Promotion Analytics Entertainment SEO 101

Hubspot Marketing

JANUARY 3, 2024

What's more, if you frequently write about similar topics, you most likely have some common phrases For instance, on my blog, I talk extensively about brand messaging, my framework for copywriting and content creation, and marketing strategy. The canonical tag is found in the header of a web page. Here’s a quick overview.

COS 97

COS SEO Health Copywriting 97

Neil Patel

FEBRUARY 22, 2023

When you’ve compiled your list, add these keywords to: Blog posts Meta descriptions Social media URLs and website Online profiles and directories (like Google Business Profile and Yelp, etc.) Adding long-tail keywords to your blog content can attract the right type of customers. For instance, perhaps they’ve decided on New York.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Hubspot Marketing

JUNE 14, 2022

The SEO landscape is constantly evolving, and marketers must evolve along with it. Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. Optimize your title, tags, and description.

SEO 110

SEO Branding Analytics Management 110