Hubspot Marketing

MARCH 14, 2023

Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations. Unlike Twitter, which is primarily text-based, Instagram is a primarily visual platform. Reels are all the rage.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Hootsuite

JULY 12, 2022

Nobody is on social to get blasted with ads. In the mid-2000s, their landing page was a blocky wall of text. The text was tiny and hard to read—and there were almost no pictures. Plus, they even use different survey questions for their hero text to show their product in action. Source: Wayback Machine.

Branding 115

Branding Whitepaper Food Energy 115

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Blogs were supposed to kill email (they didn’t). I’ve worked for two email service providers (Bronto and Blue Sky Factory/WhatCounts). I’ve seen the power of a marketing automation platform compared to your average email service provider (ESP). And to those who still believe email (marketing) is dead , you are wrong.

Transform 134

Transform Email Marketing Thought Leadership Marketing Automation Platform 134

Hootsuite

JULY 28, 2022

Patreon is a membership platform that allows creators to run a subscription service for their content. Creators can offer subscriptions for a variety of services. You can create the following post types: Text Choose a compelling title, then type away! What is Patreon? On Patreon, paying subscribers are called patrons.

Shipping 106

Shipping User-Generated Price Social Media Marketing 106

Hubspot Marketing

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Campus Marketing. Cause Marketing. Contextual Marketing. Controversial Marketing. Neuromarketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Adobe Experience Cloud Blog

JULY 6, 2017

They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Do you want to nurture prospective customers to purchase your product or service? Focus on the value you’re offering to the subscriber, instead of the features of a product or service.

Outbound Marketing 134

Outbound Marketing Communications Thought Leadership User-Generated 134

Duct Tape Marketing

JUNE 16, 2016

Write a round-up style blog post and give credit to those who helped out. Retweeting your community’s messages offers another avenue for involving them in the content creation process as you can also curate these tweets into a future post on your blog. What do you like most about our product/service? Incorporate Music.

Place 46

Place Branding Content Marketing Product 46

Hubspot Marketing

APRIL 2, 2019

Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services. Branding gives your business an identity beyond its product or service. Branding makes your business memorable. Brand trust.

Branding 145

Branding Shoppers Entertainment Advertising 145

Sprout Social

JANUARY 2, 2019

These touchpoints are valuable for marketers for both figuring out what their audience wants and providing stellar customer service. For example, was there a specific blog post that performed better than others when you shared it on social? Customers are empowered to ask questions before making a purchase. Engagement metrics.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Moz

JANUARY 22, 2019

Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Blogging Let’s say Directive wants to create lead generation content. Look at how HubSpot lays out their resources navigation.

Whitepaper 56

Whitepaper Shipping User-Generated SEO 56

Duct Tape Marketing

FEBRUARY 1, 2018

Keep in mind that they’ll probably change along the way when they’re trying to find a product or a service like yours. Talk to your sales or service reps. I create a page, like The Ultimate Guide to Local Marketing , that becomes an actual core page on my site (not a blog post). Talk to your sales or service reps.

Content Marketing 71

Content Marketing Customer Marketing Marketers 71

Unbounce

APRIL 18, 2024

More blog posts by Paul Park Abigail Waterer Abi Waterer is the Director of Marketing at Yola Inc. , More blog posts by Abigail Waterer What is email marketing and why is it important? Using all caps in copy NO ONE LIKES TO BE SHOUTED AT, and that’s exactly what it feels like when you’re reading text in all caps.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

AWeber

APRIL 6, 2023

Encourage communication and request feedback You wouldn’t walk into someone’s home with a megaphone and start blasting orders. It’s text-heavy, but in the best way. If you see a block of text in the body of an email newsletter, what’s your first reaction? So don’t do it in a subscriber’s inbox, either. Start a conversation.

Non-Profit 104

Non-Profit eCommerce User-Generated Education 104

Customers.ai

JANUARY 12, 2022

In this article you will learn the basics of SMS marketing, the benefits, and an overview of how it’s done so that you can improve your sales and marketing performance via the unicorn of automated, scalable text messaging with customers. Claim Your Free SMS Campaign Build & Blast. Does SMS marketing work?

Shoppers 52

Shoppers Marketing Marketers Promotion 52

Neil Patel

DECEMBER 18, 2018

But nowadays, technology has become easy to build and companies like Amazon Web Services save you millions on infrastructure costs. Within your blog, link to your cornerstone content within your sidebar on every page. And I literally mean every page of your blog. Email marketing is something that most blogs and sites leverage.

eBook 111

eBook User-Generated PR SEO 111

Scoop.it!

NOVEMBER 3, 2022

Also, remind them how your products or services make things easier in their life. You can then send them a text message too for important notifications and cart abandonment notifications. eCommerce marketers can use back in stock emails and text messages to make sure that the users do not miss out on any important notifications.

Email Marketing 94

Email Marketing Shoppers Shipping Marketing 94

Exposure Ninja

FEBRUARY 2, 2024

For example, a Hubspot blog about writing a business proposal could include a CTA for their customer management software. The fundamentals are: Sending traffic to a relevant page, i.e. a product or service page rather than your homepage Including a clear CTA, possibly two if your main CTA asks for a big commitment Handling objections.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

CXL

MAY 27, 2022

an ebook); Then you blast them with sales messaging (e.g., Kayako launched in 2020 as a customer service live chat platform to replace support tickets. Record the interview, and note how they talk about your product or service (add this to your voice of customer research ). Blog posts are one way to do this.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Hubspot Marketing

AUGUST 7, 2019

Think of your landing page as a part of your lead’s journey to your ultimate offer — your product or service, that is. Sure, you’ll be driving visitors to your landing page through email blasts, social posts and other marketing methods, but your page should also be optimized with target keywords for your paid campaigns and organic search.

User-Generated 143

User-Generated Copywriting Customer eBook 143

Unbounce

OCTOBER 20, 2023

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. More blog posts by Oli Gardner Do you have abandonment issues because your landing page bounce rate is through the roof? What do they already know about your product or service?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In 2003, BlackBerry introduced devices which support push email, mobile telephone, text messaging, internet faxing, web browsing, and other wireless information services. In this blog, I’ll cover what tech trends marketers should keep top-of-mind when planning their 2018 email strategy. . Code it Like it’s 2017.

Email Marketing 134

Email Marketing Thought Leadership Marketing Marketers 134

Neil Patel

MARCH 14, 2023

Add Just The Right Amount of Text To Your Visuals Social media platforms are quite clever. One of such elements is text. A huge wall of text in a visual can be intimidating. For LinkedIn , focus on slideshows, videos, and long-form text posts. In fact, they’re very, very clever. For Twitter , try news, memes, and links.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Neil Patel

JUNE 25, 2019

For example, you may learn about new blog posts I publish through my email lists because every time I publish a new post, I usually send out an email blast. Every time I release a blog post or a video… again, I send a message out through push notifications. And for the purpose of this blog post, I spent $391.58

Real Estate 111

Real Estate User-Generated Email Marketing Promotion 111

Duct Tape Marketing

APRIL 13, 2023

09:25): But that's been a blast. So yeah, that, that songwriter in me, I think John Jantsch (11:16): And now word from our sponsor, Hey, are you sick and tired of wasting your precious time on tedious tasks like pulling reports, rewriting blog posts, and trying to personalize countless prospecting emails? That's a ton of fun for me.

Direct Mail 69

Direct Mail CRM Education Energy 69

AWeber

NOVEMBER 17, 2022

Her business helps brands and entrepreneurs find their own voice so they can confidently share their ideas and sell their services to their audience. Henneke has relied on email as the main channel to engage and interact with her audience, promote her blog posts, and sell her writing courses and books. Never ‘blast’ an email.

Email Marketing 118

Email Marketing Transform Marketing Marketers 118

Neil Patel

FEBRUARY 16, 2021

How do you get your new site or blog indexed by Google, Bing, and other search engines? These strategies are exactly how I grew this blog to over 600,000 monthly visitors as fast as I did! That “new stuff” can be a new page on an existing site, a change to an existing page, or an entirely new site or blog. Then, click Sign Up.

SEO 141

SEO Analytics User-Generated eCommerce 141

Content Marketing Institute

APRIL 19, 2018

On each block, write one word or phrase that relates to your products and services: attributes, content themes, personas , customer challenges, stage in the buyer journey – anything that relates to your marketing. Search through your blog or other content archives for posts or topics that can be expanded, updated, or adapted.

Transform 111

Transform Digital Marketing Communications Product 111

Hootsuite

APRIL 19, 2023

Social media is a great way to get your message out onto the sweet, sweet worldwide web, but if you’re looking for a more intimate connection with your fans and followers — and a way to offer best-in-class social media customer service — it’s time to get acquainted with the most popular messaging apps. What are social messaging apps?

Gen Z 88

Gen Z Social Media Marketing Place Shoppers 88

Campaign Monitor

FEBRUARY 25, 2022

Or, you might use the newsletter content to tease a blog post outlining your company values. Sure, text is great, but try including videos, photos, and other images to provide cool visuals along with the content text. Little known uses for your product or service. Sending text-heavy emails lately? Infographics.

Whitepaper 75

Whitepaper Customer loyalty Education eBook 75

Scoop.it!

SEPTEMBER 22, 2022

It’s not all about making users buy your product or services right after they land on your profile. Blasting out your content on all social media platforms will not only drain you of resources but will also water down your message. This means avoiding large blocks of text, using simple language, and using visuals to break up the text.

Promotion 99

Promotion Content Marketing User-Generated Marketing 99