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Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Let's get scoring!
One week, you write blog posts. Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. The next week, you film some YouTube videos. Even better?
In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel. The shift to AI-powered marketing has been dramatic.
It identifies drop-off points and guides customers to purchase. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. Your goal is to guide the most qualified prospects toward conversion.
In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief? Strategists set the goals.
So whichever camp you fall into — whether you're a brand seeking advice on how to find the right person to amplify your message or a budding influencer/creator researching how to get in front of brands — this article is for you. Here’s a detailed guide to help brands and influencers alike in their search.
Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. Did you know that email marketing has an average ROI of $36 for every $1 spent? That’s not just impressive, it’s crazy! That’s where growth hacking comes in.
Armed with their wisdom, Buffer’s data, and my own experience as a creator, I’ve pulled together this step-by-step guide. Armed with their wisdom, Buffer’s data, and my own experience as a creator, I’ve pulled together this step-by-step guide. The space is crowded, but it’s only getting more so.
Whether you want to learn SEO as a beginner. With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Or navigate your way around SEO reporting.
P.S. This guide is packed with tips for seasoned pros and beginners alike. I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever.
” This guide breaks down why , covering the pros, cons, and costs of each platform. So, your business is ready to go online and join the 1.1 billion websites worldwide. But before you can add your business to this global digital arena, you need to choose the right website platform. Let’s look at the pros, cons, and costs.
In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites. This is enough for beginners and owners of smaller sites. Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95 Pro Plan ($139.95/month):
Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Its a 4,000-word guide that goes deep.
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This meant we secured coverage across both tech blogs and the national and international press. As long as you follow a few basic rules, you can earn yourself a handful of foundational links early on in your brand’s life without having to pay for an agency or consultant to do digital PR for you. Stick with a handful, maybe 4-5 at most.
Your purpose could be as broad as share industry news weekly or as personal as send art project updates to friends. For example, a yoga instructor might share beginner pose tutorials and wellness tips. This will guide the tone, frequency, and content of every edition. Thats the power of starting a newsletter. And Why Now?)
Personalization That Actually Works Personalization is expected at this point so visitors dont want generic messages. Were talking visitor data like age, location, interests, industries, behaviors, and more. The kind of information we used to get that takes your marketing from generic to laser-focused. Not bad, right?
That’s where this blog comes in. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact. But with so many influencers to choose from, it’s tough to identify influencers who truly align with your brand. Dez Cerimagic (@_aussiefitness), 4.3M Sarah Brown (@sezzy.brown), 571.1K
But this requires marketers to take a beginners mindset to understand AI agents and the data requirements to make them work. But this requires marketers to take a beginners mindset to understand AI agents and the data requirements to make them work. Think of this blog as a marketing AI agents 101 to help you get the basics down.
However, if you’re shying away from video marketing only because speaking to the camera gives you fear tingles, I have a bumper guide here to make it less intimidating. Does it help you repurpose content at scale and stay consistent with your social efforts? You know what helps to remember, though?
Scaling high-performing ads $39+/month HubSpot AI marketing automation $20/month/seat 1. Scaling high-performing ads $39+/month HubSpot AI marketing automation $20/month/seat 1. For more, check out our guide: How to Use AI for Writing Exceptional Content.) AI marketing tools are everywhere. It’s not necessarily hype.
Over 30% of US adults use LinkedIn – so this platform is a powerhouse for personal branding, lead generation, and B2B marketing. In this blog, we’ll break it all down – simply, clearly, and with tips you can act on right away. On LinkedIn, you can either have a LinkedIn Page or a LinkedIn Personal Profile.
You dont need to be an early adopter of every toolstart with meaningful experiments and scale from there. Dan has a deep passion for exploring how artificial intelligence can be used not just for automation, but as a co-pilot in crafting better strategies, solving complex business challenges, and enhancing marketing productivity.
Customer support shortcomings — Support responses often cite “terms and conditions” rather than providing personalized solutions to account and billing issues. Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. Looking for a GetResposnse alternative?
Small websites, personalblogs, and other newer websites can definitely get away with a cheap web hosting plan. If it’s a small personal website, micro blog, or just a fun side project, the performance won’t matter that much. If you’re launching a new website, there’s no reason to pay a fortune for web hosting.
A solopreneur is any business driven exclusively by one person. Unlike traditional startup founders who seek to grow headcount and scale a product, solopreneurs often are the product. For these folks, reaching scale means maximizing their book of business. The number one most common theme that I see? Enter social media.
This guide will help you choose the best content management system for your website. Use the following factors as a buying guide to help narrow down your options and choose the best option for your site: Usability. For example, blogs, ecommerce sites, and portfolio sites won’t have the same needs. What will you be using it for?
Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. The most common question I get from beginner readers is along the lines of: “How do I build a website so that I can start testing marketing tactics?”. But that’s not fair. It’s a great question.
While it takes the guesswork out of website building, WordPress.com has limitations that appeal more to beginners with limited technical knowledge. WordPress.com is a free platform perfect for beginners who want to play around with a basic website. WordPress.com or WordPress.org: Which is Better? A Review of The Best Website Builders.
All you have to do is provide a script or article to guide your video content. For example, you can submit a blog post, and Pictory will create a video based on the post that can be used for social media or your website. Pictory Synthesia HeyGen Deepbrain AI Synthesys InVideo Veed.io Prices for Pictory start at $19 per month.
The ability to scale : With Shopify, you don’t have to jump ship once you see your store start to grow in traffic and sales. Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. One platform where you can sell just about anything to anyone anywhere?
Continue below to view my buying guide and top recommendations. Some ecommerce website builders are designed for beginners, others are made for advanced users and developers, and the rest fall somewhere in between. If you’re a DIY-type person, then your technical abilities will play a significant factor in choosing the right platform.
After all, we hear a lot of hype about AI from all sorts of blogs, news outlets, and vendors. Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. This makes sense. How to Implement AI on a Budget.
A lead is any person who indicates interest in a company's product or service in some way, shape, or form. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences. This frustrating interruption doesn’t need to happen.
If you want to prepare for the worst, you can check out our Website Downtime Survival Guide. You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. So without further ado….
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That marketing strategy guide. News stories, Instagram feeds, blog posts, cat videos, GIFs, memes. Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more. Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more.
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page!
HostGator is a powerful web hosting service with the most hosting choices, catering to anyone from beginner to expert. While they offer many of the same things a hosting service like Bluehost might, their strength lies in getting specific with their host offerings and allowing you to really personalize what you want in your hosting package.
In this post I’m going to cover: Understanding what Google wants How to scale your link building efforts Keyword research and targeting How to earn editorial links. In this post I’m going to cover: Understanding what Google wants How to scale your link building efforts Keyword research and targeting How to earn editorial links.
In 1998, I became the investment club guide for About.com. About.com had hundreds of guides like me covering almost every topic imaginable. At that time, it was all about scale … creating content for everybody. It was about scale until it wasn’t about scale. I absolutely loved it. Yahoo did it. Microsoft did it.
User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey. We have a very scholarly concept here, right? What is the importance of UX? Keep reading!
million blog posts published every day , there’s only so much content we can consume. By the end of this guide, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. But great content is a waste if your audience doesn’t know it exists. With almost 4.5
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