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How I Use Content Scoring to Make Posts My Audience Loves

Hubspot Marketing

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Let's get scoring!

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How to Build a Customer-Focused Content Strategy (6 Steps)

Backlinko

One week, you write blog posts. Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. The next week, you film some YouTube videos. Even better?

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel. The shift to AI-powered marketing has been dramatic.

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What Is a Marketing Funnel? Complete Beginner’s Guide

Backlinko

It identifies drop-off points and guides customers to purchase. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. Your goal is to guide the most qualified prospects toward conversion.

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How to Create a Content Brief: A Step-by-Step Guide (+ Templates)

Backlinko

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief? Strategists set the goals.

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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Marketing

So whichever camp you fall into — whether you're a brand seeking advice on how to find the right person to amplify your message or a budding influencer/creator researching how to get in front of brands — this article is for you.  Here’s a detailed guide to help brands and influencers alike in their search.

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Email List Growth Hacks: 24 Insider Tactics to Build Faster, Smarter, and Bigger

Customers.ai

Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. Did you know that email marketing has an average ROI of $36 for every $1 spent? That’s not just impressive, it’s crazy! That’s where growth hacking comes in.

CRM