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10 behind-the-scenes content ideas for your next campaign

Sprout Social

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content.

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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. Decoding Price Strategy: The Bedrock of Business Success The world of commerce spins around the axis of pricing strategy. A pricing strategy isn’t just a tag on a product.

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The Business Story Argument: A Working Framework to Pressure Test Your Story

Content Marketing Institute

To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? But that ultimately seems like a zero-sum game. How many more over-the-top content ideas do you produce before you jump the proverbial shark? Or, is it failing to differentiate ? Click To Tweet.

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Definitive Guide to Magento SEO (Adobe Commerce)

Exposure Ninja

SEO Suite Ultimate is an example of an extension that covers a huge number of SEO elements, making it easier to improve your on-page SEO. This helps to speed up your website, and choosing a theme with these elements already minified means you won’t have to make the changes yourself later. Why Should You Listen to Us? underperforming ?

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Consumer 4.0: Is your business ready for this new generation of customers?

Rock Content

Consumer 4.0 is the result of the resources they have. This profile has quite specific characteristics based on a high level of demand and easy access to information. Nowadays, it’s not enough to simply sell an interesting product. The question is: is your company ready for all this? What is consumer 4.0? When we talk about consumer 4.0,

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The Definitive Guide to WooCommerce SEO

Exposure Ninja

Shopify isn’t far behind, with 20% of sites hosted on their platform. This will help speed up your website, and choosing a theme with these elements already minified means you won’t have to make the changes yourself later. WooCommerce is the most popular eCommerce solution worldwide. Data from Built With. What Is SEO?

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Avinash Kaushik

I was reading a paper by a respected industry body that started by flagging head fake KPIs. None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. This blog post was originally published as an edition of my newsletter TMAI Premium. Sentiment/Comments.