Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

AWeber

MAY 15, 2025

If youre searching for a flexible way to boost your income, affiliate marketing might be your ticket. So, what exactly is affiliate marketing? Whether you have a blog, social media presence, or just an interest in remote work, youll find actionable steps here. What is Affiliate Marketing and How Does It Work?

Affiliate Marketing

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Animalz blog

AUGUST 12, 2024

Then, I wrote a blog post about our process and how we go through it. With a lot of things, sometimes you throw ideas out and if something sticks, you pull the thread further to see what comes of it. Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai

Shipping

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing? Everything.

Marketing

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Buffer Marketing

SEPTEMBER 11, 2024

LinkedIn is also a powerful platform for employee advocacy , which has become an important part of our own marketing strategy.  How can you help your audience learn and grow? “A good LinkedIn post is similar to an in-depth thread on a platform like X or Bluesky. This doesn’t require designing any fancy graphics.

Entertainment

Buffer Marketing

DECEMBER 6, 2024

Try it → 👇 The latest from the blog Here’s a no-frills guide to Instagram hashtags and how to use them. However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity. Here’s how to get started: Understand what influencer marketing is.

Influencer Marketing

Buffer Marketing

JULY 11, 2024

  Without it, I’d never have been invited to host my own podcast, connected with some important leaders in my industry, and — best of all — landed my dream job on Buffer’s marketing team.    Of course, it’s not been without work. I get it: I’ve been there.

Branding

Buffer Marketing

JANUARY 22, 2025

"Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's Armed with their wisdom, Buffer’s data, and my own experience as a creator, I’ve pulled together this step-by-step guide. The space is crowded, but it’s only getting more so.

Gen Z

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Because its seamless. Lets dive in.

SEO

Neil Patel

AUGUST 5, 2025

In this guide, we’ll break down how to use Reddit SEO to connect with real users and earn space in today’s evolving SERPs. Key Takeaways Reddit threads increasingly appear in Google features like “Discussions and forums” and AI Overviews, making Reddit a key player in search visibility. So, what does that mean for you?

SEO

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. As marketers, we may rely on assumptions about the challenges to address and topics to cover.

Marketing Strategy

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Facebook engagement matters because it can help extend organic reach.

Entertainment

Backlinko

MARCH 26, 2025

So, I Googled reddit using ai to write good content and found dozens of threads. I’ve attached five relevant Reddit threads. When you find an engaging thread, save it immediately. The challenge with AI, or any technology, is that we want the easy way out. We hope the tech will magically automate everything.

eCommerce

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. But Reddits role in the modern marketing mix has shifted. In this way, Reddit reveals what traditional search engines cant: emerging micro-movements that show why people buy and whats really missing from the market.

Gen Z

Sprout Social

JULY 1, 2025

In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way. If it feels like marketing, we’re out. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. It’s companionship.” Which aren’t exactly the same thing as trends.

Millennials

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

Thought Leadership

Buffer Marketing

MAY 13, 2025

Metrics are most helpful when they guide your next move — whether that’s adjusting your content, switching up your posting schedule, or even thinking up new products. And while it’s tempting to track everything, more data doesn’t always mean more clarity. What are social media metrics?

Analytics

AWeber

MAY 12, 2025

In this guide, you'll discover how to promote a newsletter effectively, using practical steps that actually work. Whether youre new to email marketing or looking to reach the next milestone in your subscriber count, these actionable tips will help you not only attract more readers but build a loyal following.

Promotion

Hootsuite

JULY 15, 2025

When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it. It’s no longer just a nice-to-have.

SEO

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. respectively.

Gen Z

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. And it's not just about writing a blog and sharing a link on social—nope, definitely not. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar.

Content Marketing

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Buffer Marketing

JANUARY 30, 2025

Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. This checklist is your blueprint for momentum in 2025. So grab your notepad, open your planning app, or start a fresh Google Doc and let’s dive in.

User-Generated

Search Engine Land

JULY 19, 2024

When ChatGPT is asked about the best bookkeeping software, the answer might be based on a highly upvoted thread on Reddit. You can’t possibly work your marketing across all channels at the same time, can you? In this article, you will learn: Why focusing your online efforts on one channel is no longer enough. And guess what?

Management

SocialPilot

APRIL 3, 2025

Instagram’s newest text-based platform, Threads, is making its mark in the social media world. If you’ve been wondering how to set your brand apart on Threads, you’re in the right place. If you’ve been wondering how to set your brand apart on Threads, you’re in the right place. The second?

Food

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. respectively.

Gen Z

Vertical Response

JULY 7, 2024

This guide breaks down the top platforms that can help you connect with your audience and grow your online presence. Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.

Gen Z

Hubspot Marketing

JUNE 25, 2025

The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows. Putting It Into Action As I was preparing to write this guide, a client project came along where we were synthesizing and updating the messaging for the parent company and its dozen sub-brands.

Copywriting

SocialPilot

JANUARY 27, 2025

In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices. Do you know that around 77% of B2B marketers say branding is a primary goal of social media, followed closely by lead generation? The good news?

Thought Leadership

Hubspot Marketing

APRIL 15, 2025

That includes PDFs, podcasts, MP3s, MP4s, YouTube videos, social media threads, articles, and files from your computer. Thousands of new apps launched some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. Lets get into it.

Product

SocialPilot

MAY 27, 2025

The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge. This guide will walk you through what they do, when to hire, costs, and how to find the right fit. Heres a quick guide to common social media content creator types: 1.

Thought Leadership

Hootsuite

JUNE 25, 2025

The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. That all changes with the introduction of social AI — a new form of AI that draws on real-time content and data directly from social media (and not just websites, blogs, and forums).

Marketing

Backlinko

AUGUST 5, 2025

In this guide, you’ll learn how to run a competitor analysis to find the answers to these questions and more — regardless of your brand, industry, and experience. Just open it up in another tab, and use this article as a guide to fill it out for your top 3-5 competitors. Which pages, platforms, and campaigns are working best?

Food

Buffer Marketing

APRIL 30, 2025

In this article, I’ve rounded up 26 free Instagram tools for creators, marketers, and small businesses. Canva Best for: All-round visual content creation Canva is the go-to visual design platform for creators, small businesses, and marketers — especially if you don’t have a design background.

User-Generated

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. Social media mentions can also be indirect, such as someone discussing your brand in a thread. Brand mentions on social media are the new word of mouth.

Branding