Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. As always, answer questions with helpful content.

PR

Backlinko

JUNE 12, 2025

What’s going on? The next step is to ensure your expertise is recognized by AI systems. Users ask AI about your industry, see your brand mentioned, and then visit you directly later. They’re likely discovering us through AI responses, then searching for us directly later. You lost half your Google traffic.

SEO

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. What are the best TYPE (E.G.,

PR

Hubspot Marketing

JULY 22, 2024

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy.

User-Generated

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. And another 68% say AI has actually helped grow their careers. That’s huge.

User-Generated

Buffer Marketing

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. The cool thing is you get a lot of control.

Price

Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Since then, I’ve found even more smart, strategic ways to use AI. No “write a blog post” prompts. That’s where generative AI comes in. No “generate 10 headlines.”

Copywriting

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. AI assistant for trend identification and actionable insights.

Price

Backlinko

JULY 15, 2025

One week, you write blog posts. But forget what you’ve been taught in the past. Here’s what this looks like in practice. But they’re still figuring out what kind of solution they need. They’re asking questions like “What is SEO software?” They just don’t know what to do about it yet.

Customer

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. What Features Do You Need in a Ranking Tool? Below the chart is the “Rankings Overview” table. This visual overview plots out the competitive landscape for your keywords.

SEO

Martech

JANUARY 23, 2025

HubSpots blog seems to have taken most of the impact. What Google might call SEO-first content (or helpful content). Some of the topics seeing huge declines for HubSpot appear to be blogs about famous quotes, writing a resignation letter, and cover letter examples. Hubspots SEO strategy is the talk of the SEO world today.

SEO

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Notice, I didnt say as a total replacement.

Thought Leadership

Hubspot Marketing

MARCH 14, 2025

What problem are we solving, and why are we solving it? Whats the benefit? Dont just write down what your client or internal stakeholders say try to go deeper and approach it from different angles so that youre accurately capturing the full scope. What other options do they have? Who is the target audience or persona?

Marketers

Search Engine Land

JULY 8, 2024

And while all SEO professionals hope to avoid any catastrophic SEO-related events with Google’s AI Overviews , all we can really do is be prepared. It’s engineered to withstand zombie pages, panda claws and even penguin attacks, so it’s exactly what you need when the SEO industry gets dicey. What does Google Search Console do?

SEO

Hootsuite

JULY 26, 2024

Learn how to conduct a social media competitor analysis in just three simple steps: What is a social media competitor analysis tool? This type of competitive tool also helps you analyze your competitors’ social strategy , so you can get a sense of what’s working and what’s not within your niche. More of a visual learner?

Analytics

Hubspot Marketing

DECEMBER 30, 2024

Because it helps me analyze what is and isn't working. Table of Contents What is content monitoring? What is content monitoring? So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Goodey explains what this can look like in practice. I love content monitoring!

eCommerce

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of blogging. Here’s what that process looks like in a flowchart form: Notice that this process shares some of the steps (and letters) from the first flowchart. Recently, I was visiting a blog and noticed a lot of keyword-first content. By Andy Crestodina I’m an SEO. I’m also a content marketer.

SEO

Search Engine Land

AUGUST 12, 2024

There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Audience research : What are your users’ pain points and challenges? What does their journey look like?

SEO

Orbit Media Studios

AUGUST 6, 2025

Here is a simple, practical approach to increase visibility in AI. Your goal is to improve the chance of mentions for your brand when your future prospects ask for a recommendation from AI. I’ll use the term “AI optimization” for now. Your future prospect is having a conversation with the AI. It’s time to adapt.

PR

Animalz blog

MAY 15, 2025

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. Weve already shared how to strengthen visibility in AI search with the AI Visibility Pyramid. But as AI Overviews make search traffic less predictable, its time to expand the lens.

Thought Leadership

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. What to Look for in a Google Analytics Alternative What are your non-negotiables for an analytics tool? Let’s face it: When it comes to analytics tools, we want it all. Even server-side tracking won’t solve this problem.

Analytics

Backlinko

JULY 9, 2025

As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results. We’re seeing tens of millions of additional impressions in Google Search Console as AI Overviews reshape how Google displays answers.

User-Generated

SocialPilot

NOVEMBER 28, 2024

In this blog, we’ll discuss Synup vs. BrightLocal, breaking down the key features and benefits of both platforms. Synup Overview Synup impressed us with its ability to collect reviews from multiple review platforms and make it easy to respond to them. Think as a customer for a minute. At times, it takes time to get a response.

Price

Duct Tape Marketing

JUNE 25, 2025

How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io

PR

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.)

SEO

Search Engine Land

OCTOBER 3, 2024

I am an advocate for doing everything we can to reduce the amount of AI-generated cruft on the web. Content depth and what that means. How AI Overviews and LLMs might understand content using specific systems of analysis. Understand the explicit focus of what you’re trying to communicate.

SEO

Sprout Social

JULY 15, 2025

Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals.

Analytics

Hubspot Marketing

APRIL 30, 2025

Google is serving more of your potential buyers with AI overviews, which appear in 47% of results. Keywords for this buyer journey will be problem-based and question-driven, such as how to, why does, or what is. In the consideration stage, they will know what their options are, and they might be overwhelmed.

SEO

SocialPilot

JANUARY 6, 2025

In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro. Automation tools come with AI capabilities and pre-defined templates to craft effective review responses. Thats where Google review automation comes in. So, lets begin. Why Automate Google Reviews?

CRM

Hubspot Marketing

JANUARY 21, 2025

I love to do content research what's more satisfying than falling down a few Google rabbit holes? I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Table of Contents What is content research? Table of Contents What is content research?

User-Generated

Search Engine Land

JULY 10, 2024

Mistake 1: Non-descriptive anchor texts One of the simplest things to understand about internal linking is the following: we link by what we want to rank for. Mistake 1: Non-descriptive anchor texts One of the simplest things to understand about internal linking is the following: we link by what we want to rank for. Congratulations!

SEO

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. AI-Optimised Content Will Be Non-negotiable In 2025, creating content solely for traditional search engines like Google and Bing isn’t enough. Repurpose blogs into social snippets.

Market Trends

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. This includes Google’s recent addition: AI Overviews. Travel SEO is about turning strangers into guests. But its no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. Just look at the 89.3

SEO

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. This is unique to us since we combine AI efficiency with human strategic oversight.

Price

Neil Patel

AUGUST 5, 2025

As of 2024, Google rolled out multiple search engine results page (SERP) features prioritizing Reddit content, including “Discussions and forums” and “What people are saying” panels. Plus, Reddit struck a licensing deal with Google to train AI models using its content. So, what does that mean for you? What Is Reddit SEO?

SEO

Hubspot Marketing

JULY 29, 2024

Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking. Enter AI-generated search engines. Table of Contents What are AI search engines? 7 Best AI Search Engines 1.

Price

Backlinko

MARCH 26, 2025

The challenge with AI, or any technology, is that we want the easy way out. And for mediocre content, AI is the perfect solution. No matter what tool you use. For example, I used AI extensively to write this article. AI has made me realize how much I can improve my content. AI makes reader research way easier.

eCommerce