Backlinko

OCTOBER 11, 2024

Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. Read on to find out whether Gemini or ChatGPT is better for: All kinds of research Understanding complex concepts Image generation SEO tasks Creative content And much more. But which app is better?

Finance

Hubspot Marketing

MARCH 26, 2025

For my companys video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media , the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. Define big-picture marketing goals. Streamline video production.

Video Marketing

Hootsuite

JULY 15, 2025

The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it. SMM star rating: (5/5) My favorite features: “What’s trending” insights: Forget refreshing X or scrolling endlessly for inspiration. Streamlined repurposing: Got a blog post you want to turn into a LinkedIn carousel?

SEO

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. These might include: Blog posts. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether. A better way is to approach it as a co-pilot. Marketing emails.

Transform

Search Engine Land

JULY 16, 2024

The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users. What is a ‘best of’ entity list in Google search? Why is it essential to be included in ‘best of’ entity lists in Google search?

Key Performance Indicator

Orbit Media Studios

OCTOBER 30, 2024

Disruption : AI chatbots are an alternative to Google, reducing the use of search engines. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google.

SEO

Backlinko

JUNE 12, 2025

You lost half your Google traffic. What’s going on? New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. The problem is you can’t see this influence in Google Analytics. So you have to get creative.

SEO

Search Engine Land

JULY 29, 2024

Here’s what we’ll cover in this guide: What is GEO? What is GEO? GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Key benefits of GEO.

User-Generated

Orbit Media Studios

APRIL 30, 2025

What does AI proficiency look like? But what are those stages? What is the order? What is the order? Unlike your real-world conversations, in an AI conversation, you can take a step back in the conversation and change what you first said. By Andy Crestodina Each of us is on a transformational journey.

Transform

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO. What Are AI Overviews?

User-Generated

Hubspot Marketing

JUNE 4, 2025

If youre looking for workflows that make your work life easier, youve come to the right blog. A project AI assistant is basically just how you use ChatGPT, Claude, and Google for work, he says. You can also make a Clause project or a Gemini gem. Time is money in marketing, so why not use AI workflows to boost productivity?

Product

Search Engine Land

JULY 19, 2024

Large language models (LLM) like OpenAI’s ChatGPT or Google’s Gemini generate answers because they have been trained on masses of content. And guess what? What kind of content they want to consume on those platforms. In this article, you will learn: Why focusing your online efforts on one channel is no longer enough.

Management

Backlinko

JULY 1, 2025

elfitup #pushin🅿️ #socialshopping #foodtiktok #music #dessert ♬ Lost – Frank Ocean You could do something similar, no matter what you sell. This is because it can majorly boost your visibility in Google Maps and local search results. In this article, you’ll find 15 marketing ideas for small businesses that drive real results.

Marketing

Martech

AUGUST 6, 2025

It’s the practice of optimizing your content so tools like ChatGPT, Gemini and Perplexity can surface it. Think: clear TL;DR summaries, FAQs written in natural language, accurate schema markup and content that builds brand authority and trust (following Google’s E-E-A-T principles). The good news? Remember rich snippets?

SEO

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. AI-Optimised Content Will Be Non-negotiable In 2025, creating content solely for traditional search engines like Google and Bing isn’t enough. Repurpose blogs into social snippets.

Market Trends

Animalz blog

JUNE 12, 2025

Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. Under the content library framework, your blog is composed of and organized according to generally evergreen topics, much like the reference section of your local library. Consider them our anniversary gift to you.

SEO

Martech

JULY 25, 2025

What I found surprised me. Here’s what I discovered when I handed AI the keys to some of my most time-consuming research tasks. Dozens of articles, reports, posts and analyst insights arrive daily — what’s missing is the time to actually read and make sense of them. Here’s what worked well.

Whitepaper

Exposure Ninja

JULY 24, 2025

As platforms like ChatGPT , Claude, Perplexity , Gemini and Google’s AI Overviews and AI Mode change the way people search, the brands getting mentioned in AI responses are the ones winning visibility, clicks and trust. That includes platforms like ChatGPT, Perplexity, Claude, and Google’s AI Mode.

Health

Backlinko

JUNE 23, 2025

It helps you: Spot content gaps before competitors do Build topical authority Create smart internal linking opportunities For example, search Google for “site:backlinko.com ‘backlinks’” and you’ll see we have this topic covered from every angle. I’ll show you how it works using Google and Pinterest.

User-Generated

Backlinko

JULY 9, 2025

Discovery is no longer confined to Google search results pages. New research from Semrush predicts that LLM traffic will overtake traditional Google search by the end of 2027. We’re seeing tens of millions of additional impressions in Google Search Console as AI Overviews reshape how Google displays answers.

User-Generated

Hubspot Marketing

MAY 13, 2025

What is an AI project assistant? Broadly speaking, an AI project assistant uses a generative AI platform like ChatGPT, Claude, or Gemini to manage a specific project within your organization. When it comes to AI, its easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media.

Product

Welcome Software

FEBRUARY 26, 2025

That's what it was all about this year; bringing more efficiency, excitement, and energy to your daily grinds. We saw brands including Google (Gemini), TikTok Shop, and Papier give their tips on how to stir up success and brew ideas fresher than your morning coffee. You've got to ask yourselves: Where IS the fun in that?

Gen Z

Exposure Ninja

JUNE 27, 2025

Right now, your target customers are researching on ChatGPT or Perplexity , relying on Google’s AI Overviews for product comparisons, and using Google’s AI Mode to make buying decisions. For the first time in years, Google’s market share has dropped. Do you want to be overlooked by AI-powered search?

User-Generated

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… Google has rolled out a powerful new addition to its evolving search experience: AI Mode. When your content is expertly written, well-structured, and aligned with what users are really asking, it can be selected and cited in Google’s AI-generated answers.

User-Generated

Animalz blog

MARCH 18, 2025

As AI tools like ChatGPT and Gemini transform search behavior, Parthi recognized that AI-assisted, personality-driven content became the clearer path to revenue. Their system “indexes your blog, sales calls, customer success calls” to understand your business, then uses AI to generate personalized content that feels authentic.

SEO

Exposure Ninja

JULY 24, 2025

Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? Download a free copy of AI Marketing: Everything You Need to Know and get immediately up-to-speed Download my free copy What is an AI Search Optimisation Audit? What’s right? What’s wrong?

User-Generated

Exposure Ninja

APRIL 25, 2025

When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ).

Content Marketing

Exposure Ninja

MAY 2, 2025

Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services. Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ).

Digital Marketing

Exposure Ninja

JULY 18, 2025

With the rise of ChatGPT , Perplexity , Gemini , and Google’s AI Overviews and AI Mode , brand mentions , even unlinked ones, are now one of the strongest signals of visibility. What we’re seeing is a shift towards brand recognition and topical authority. Let’s see what this looks like in action.

Branding

Backlinko

JUNE 23, 2025

View each tool’s highlights here: What Are the Best AI Marketing Tools? What makes it so good? This includes SEO blog posts, product descriptions, email campaigns, and more. I attach dozens of customer reviews from Google, TrustPilot, and internal surveys. Including writing, video creation, and customer research.

User-Generated

Exposure Ninja

MAY 2, 2025

Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ). Generative AI platforms like ChatGPT , Claude, Perplexity , Copilot, and Gemini , as well as Google’s AI Overviews , are changing how people search. Let’s fix that. The reason? Generative AI.

PR

Exposure Ninja

JULY 24, 2025

We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. Whether you’re in the UK, EU or U.S., 6 Top AI Search Optimisation Agencies Across the UK, EU & U.S.

Thought Leadership

Exposure Ninja

JULY 11, 2025

If your blog ranked at the top of Google , you could capture that traffic. But now, they’re asking ChatGPT , Perplexity , or Gemini to get instant, summarised answers. But now, they’re asking ChatGPT , Perplexity , or Gemini to get instant, summarised answers.

User-Generated

Martech

JULY 16, 2025

ChatGPT, Gemini, Perplexity: these are the new operating environments. It’s what we’re building with clients and inside XOFU, our LLM visibility GPT. You also need to examine how AI responds to your ICP’s prompts: What’s being overgeneralized? You’re just hoping someone stumbles into your blog post before the LLM does.

Transform

Exposure Ninja

JULY 18, 2025

With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing. Today, AI-driven platforms like Google’s AI Overviews and ChatGPT shape how users discover, evaluate, and engage with information and brands. This SEO foundation still holds value. But search behaviour has changed.

User-Generated

Orbit Media Studios

APRIL 2, 2025

AI visitors cant tell what you do Answer all the sales questions in detail Human visitors move fast, scan past messages and lose patience easily. That kind of multi-parameter search doesnt work well in Google, so theyre using AI. What company does the AI recommend? AI is already visiting your website. Is it AI accessible?

User-Generated

Martech

AUGUST 11, 2025

Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year,” the post said. Google Gemini was not impressed by its creator’s claims.

Marketing