Neil Patel

JANUARY 27, 2021

Inbound marketing isn’t easy. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. There are a few trends that will drive content marketing in 2021 and beyond.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Hubspot Marketing

MAY 25, 2023

Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Hiring the right candidate.

Inbound Marketing 91

Inbound Marketing Customer Acquisition Communications SEO 91

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 132

Inbound Marketing B2C Fashion SEO 132

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like?

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Rock Content

APRIL 8, 2024

While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. Laying the Foundation: Key Elements of Local SEO First, you need a practical understanding of local SEO and how it differs from what you might already do. Include a contact page on your website.

SEO 77

SEO Place Promotion Marketing Strategy 77

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Why is keyword research important?

SEO 107

SEO Inbound Marketing Transform Analytics 107

Kuno Creative

FEBRUARY 8, 2024

When you think of content marketing, what comes to mind? If emails, blogs, e-books, pillar pages, web copy and other written materials are on your list, you’re not wrong. But there’s another side that’s often overlooked – the role that content strategy services play in the age of media.

Content Marketing 84

Content Marketing Branding Marketing Marketers 84

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Use Facebook to Create a Target Persona.

Inbound Marketing 140

Inbound Marketing Marketing Strategy Marketing Marketers 140

Hubspot Marketing

OCTOBER 25, 2023

And what should you do to ensure it isn't considered *GULP* web spam ? In this post, we’ll cover: 8 Qualities of a Search Engine Web Spammer Spam Website Example What then, Does Google Care About? Here are some examples of what Google considers spam: 1. Call it what you will; it’s not a good practice either way.

User-Generated 119

User-Generated SEO Analytics Real Estate 119

Rock Content

APRIL 18, 2024

That’s why we’re (re)introducing a game-changing concept: the content-driven inbound marketing funnel. That’s why we’re (re)introducing a game-changing concept: the content-driven inbound marketing funnel. How can you use marketing funnels to your advantage? The need for interactive content.

Inbound Marketing 52

Inbound Marketing Transform Marketing Marketers 52

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. What is demand generation? Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. It also helps marketers deliver personalized experiences that really grab customers’ attention. It also helps marketers deliver personalized experiences that really grab customers’ attention.

Thought Leadership 108

Thought Leadership Copywriting Inbound Marketing SEO 108

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? Even people who use the terms don’t always understand what they mean. However, failure to understand the different types of marketing is costly. Key Tactics: Blogging, infographics, podcasts, videos and other content formats.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. What components are at play when a casual website visitor turns into a lead? The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Start with a goal.

User-Generated 114

User-Generated Whitepaper eBook Analytics 114

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 120

Product Marketing Product Inbound Marketing Marketing 120

Rock Content

JUNE 12, 2023

The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience. They may accomplish this using a number of different channels, including landing pages, email messages, and blogs.

Inbound Marketing 55

Inbound Marketing Outbound Marketing Marketing Marketers 55

Neil Patel

OCTOBER 27, 2020

The first group go out of their way in search of what they need. The second group waits on others to suggest what they should want. Either way, whether this article was forced on you ( outbound ) or you researched and found it yourself ( inbound ), the point is that you’re still here. So what does that tell you?

Outbound Marketing 139

Outbound Marketing Inbound Marketing Marketing Marketers 139

Hubspot Marketing

DECEMBER 4, 2023

Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally , with a market size of $250 billion. What kind of content brings you joy to create?

User-Generated 119

User-Generated Analytics Place Product 119

Hubspot Marketing

AUGUST 23, 2023

The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data. That said, you're also supposed to give credit where credit is due. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette.

Education 141

Education Content Marketing Marketing Marketers 141

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. What Is Interactive Content?

Transform 77

Transform Key Performance Indicator User-Generated Education 77

Lynton Web

NOVEMBER 29, 2022

Any good inbound marketing strategy has several aspects that can never be ignored: content creation, email campaigns, case studies. Here’s what you need to know to start and a few things to avoid as you create your digital marketing strategy. What Is Search Engine Optimization? Why Do You Need an SEO Strategy?

SEO 98

SEO Inbound Marketing User-Generated CRM 98

Calvyn Lee Blog

JANUARY 18, 2022

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Never lose track of your customers!

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. Check out what’s working currently.

Inbound Marketing 88

Inbound Marketing Price Marketing Marketers 88

Hubspot Marketing

AUGUST 25, 2023

Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. 91% of our surveyed marketing and advertising professionals feel positive about conversion shifts after adding their landing page(s).

Inbound Marketing 110

Inbound Marketing B2C eBook Promotion 110

Hubspot Marketing

DECEMBER 13, 2023

So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. The good news for marketers is that if your posts are relevant to your audience, they can still easily find your content when searching for related topics. Marketplace.

COS 106

COS Inbound Marketing Marketing Marketers 106

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. The first step in any marketing campaign is determining your goals.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Neil Patel

JULY 28, 2021

Is outbound marketing right for your business? What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. Inbound marketing , on the other hand, is when your customer initiates a conversation with you.

Outbound Marketing 142

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Neil Patel

JANUARY 8, 2021

Although this realistic view of search engine intent shouldn’t necessarily raise any red flags, what might concern you is how search engines serve up results. While it is arguable that less spam is a good and welcome thing, what happens if Google deems your site spam? The rationale for boosting larger sites is not particularly nuanced.

Whitepaper 139

Whitepaper SEO Education Place 139

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. What is a lead? This is what it's like to be a lead. There are different types of leads based on how they are qualified and what lifecycle stage they're in.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

OnPassive Marketing

MAY 18, 2022

To succeed in the competitive online market, you have to know how to advertise your brand correctly. This blog post will discuss why inbound marketing is essential for business growth. What Is Inbound Marketing? Inbound marketing can also help you increase revenue and decrease expenses.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

AUGUST 4, 2022

What’s the one thing business owners and their employees, partners and even customers all have in common? So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? All of your marketing efforts and website messaging should be crafted in a way that establishes a connection with your audience.

Branding 133

Branding Inbound Marketing B2C Education 133

Rock Content

MAY 13, 2023

Inbound marketing and social media marketing aren’t two separate strategies. The sheer number of consumers you could reach on a single platform is reason enough to use social media in your inbound marketing. What made the difference? What’s more, the traffic has a high potential conversion rate.

Inbound Marketing 90

Inbound Marketing Social Media Marketing User-Generated Marketing 90

Neil Patel

JANUARY 12, 2023

Inbound links are the ones that point to your website from another site. What Are Outbound Links? For example, if you put out a statistic, the reader is naturally going to be curious if the stat is true or what it was based on. Outbound vs. Inbound Links. How often do you include links in your content? In short, yes!

SEO 86

SEO Promotion Social Media Marketing Place 86