Marketing Insider Group

OCTOBER 30, 2023

They also know how to think outside of the box to grab users’ attention, as in their #ExtraShotOfPride campaign to celebrate Pride month in June 2019. On social media, Dove shows images and videos of women from all walks of life with various skin tones to prove that beauty comes in all shapes and sizes. Image Source: Social Insider 6.

Branding

CXL

OCTOBER 16, 2022

These actions might happen immediately or months later, but the purpose is always to convert visitors into customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. One month later, these ads generated 175 click-throughs and 20 sales at a cost-per-click of $0.70. Google ads).

Customer Acquisition

Litmus

OCTOBER 2, 2020

Yeah, a little bit of context for how Kevin and I met, was that, I would say it was about six months ago or maybe more recently than that, Kevin did a guest post called, How Inclusive Marketing Starts with One Brave Decision, for our friends at Campaign Monitor as a part of their sort of diversity and inclusion series, which is really great.

Price

Jeff Bullas

DECEMBER 7, 2022

More wealth was created in that decade than at any point in the continent’s history. Tourism has long been one of the most important sectors in Africa – contributing an estimated 8.5% Women-owned businesses. This is a travesty as women entrepreneurs in Africa are by far the highest on the planet, at 26%.

Health

Marketing Insider Group

JULY 14, 2020

If you look at the history of the evolution of brands, you can start with some key dates over the last 17 years. All of this contributes to the massive shift in the way that businesses work. Marketers Can’t Be “Yes” Men or Women. How often should you blog? And that’s a good thing. Ads, not so much.

Thought Leadership

Set Up

MARCH 5, 2024

In 2019, as a tribute to Women’s History Month, we started the “ Women in Marketing Series ,” featuring the stories of more than 40 women over the years, and inspiring the start of our “ In This Dame and Age ” virtual event where women marketers could network, brainstorm, and share insights and advice.

Marketers

Marketing Insider Group

AUGUST 7, 2020

LinkedIn – A Well-Balanced Blog. Thompson Reuters : G20 Countries: The Worst and Best for Women. NASA Jet Propulsion Lab – Mission History. This article originally appeared on the NewsCred Blog. Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion.

Content Marketing

Econsultancy

DECEMBER 13, 2021

billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. Meanwhile, despite OOH advertising suffering much the same fate as cinema over the last 18 months, advertisers are predicted to spend a respectable, if slightly muted, 50% more than they did in Q4 2020. Advertising.

Advertisers

Neil Patel

AUGUST 24, 2021

But when Jonah Berger and his colleagues analyzed New York Times articles sent via email for three months, they uncovered some unexpected results. By 2010, the comic was receiving four million unique visitors each month. Inman’s dating site grew from zero to 2 million page views in 6 months. His secret? Viral marketing.

Transform

Hubspot Marketing

JULY 19, 2023

I can't directly quote him because he said some inappropriate things for a blog post (and, in hindsight, probably for a bunch of 13-year-olds too). Unconscious bias training, diverse recruitment, and employee resource groups contributed to his success. She urges women to mentor other women and look for sponsors and mentors themselves.

Health

Search Engine Land

JANUARY 10, 2023

Google’s page experience update coming to desktop next month. 2016: The Google Doodle honored Alice Paul, the American suffragist who played an integral role in getting the 19th Amendment passed, giving women the right to vote, and was the original force behind the Equal Rights Amendment. Also on this day. Zuula Meta Search Engine.

Search Marketers

Hubspot Marketing

FEBRUARY 28, 2025

Some succession plans look ahead 12 to 36 months for when a leader retires, steps down, advances, or leaves. It improves employee turnover, ensures the execution of goals, and contributes to the companys survival. Companies with women in leadership roles experience almost 50% higher profit and share performance. Do a trial run.

Succession Planning