Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Hubspot Marketing

DECEMBER 13, 2023

While some travelers will book last minute, Think With Google reported a trend that consumers are researching and planning ahead more for their travels. Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Here's how to get it right.

Email Marketing 89

Email Marketing Marketing Marketers Customer Acquisition 89

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

Analytics 102

Analytics Social Media Marketing Law Product 102

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis?

Customer Journey 127

Customer Journey Market Research SEO Content Marketing 127

Vertical Response

MAY 3, 2024

This guide explores various pricing methods, insightful for startups to established entities, and equips you with tactical know-how to effectively apply these strategies, ensuring they align with your market goals and customer expectations. This strategy can be your magic wand, capable of transforming your business’s revenue patterns.

Price 80

Price Shipping Promotion Customer Acquisition 80

Exposure Ninja

AUGUST 8, 2023

We’ve split this guide into two sections, as potential customers are either: 1. Aware they need your service but haven’t chosen you (yet) This first section will be about marketing to those unaware consumers. Unaware Consumers These are people who don’t know they need your service.

Law 98

Law Price Finance Marketing 98

Rock Content

JUNE 12, 2023

Today’s consumers turn to the internet for reasons that go way beyond simple entertainment or the occasional social media chat with a friend. They’re looking for real answers and solutions to their problems, including valuable information that could help them make smarter purchasing decisions.

Inbound Marketing 59

Inbound Marketing Outbound Marketing Marketing Marketers 59

Hubspot Marketing

OCTOBER 31, 2023

If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Think of ChatGPT like an intern.

User-Generated 111

User-Generated Education Market Research Customer 111

Neil Patel

JANUARY 4, 2022

Announced on Google’s Search Central Blog , Google’s product review update is aimed at rewarding users publishing the most helpful reviews first, whether or not they are positive overall. The idea behind this decision is to ensure users are getting trustworthy advice, minus the fluff.

eCommerce 99

eCommerce Product Manufacturing Retail 99

Hubspot Marketing

JANUARY 18, 2023

In this blog post, we'll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more. Then, you can easily choose the right approach for your project. When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it.

Health 134

Health Shipping Advertising Advertisers 134

Hubspot Marketing

MARCH 29, 2023

Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

APRIL 5, 2023

In this guide, we’ll clear up the confusion. Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. Source: BrightLocal.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Market Trends 94

Market Trends Market Segmentation New Technology Price 94

Tiecas

MARCH 2, 2024

This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. These terms have low individual search volume, making them hard to identify with traditional tools. Looking for installation guides?

SEO 52

SEO Manufacturing Transform User-Generated 52

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And influencing buyer decisions is what marketing is all about ! Few companies have too much product content. It is a top tactic.

Customer Journey 104

Customer Journey Transform Content Marketing Thought Leadership 104

Rock Content

JUNE 27, 2023

While conversion is a metric usually associated with growth strategies rather than SEO, the latter can also do more than just refer consumers to the homepage or blog. It can be wasteful to increase traffic without minding what happens next when SEO has the potential to help guide users through the whole conversion funnel.

SEO 87

SEO User-Generated Transform Education 87

Neil Patel

MAY 28, 2021

If you have it in place, you can expand your customer base and quickly grow your business. Imagine your business has franchises or branches in various cities or countries. How do you attract traffic from consumers based on a particular location? What makes multiple-location SEO good for business?

SEO 145

SEO Shipping Food Retail 145

Adobe Experience Cloud Blog

JULY 9, 2020

AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. Why does data visualization work so well and what are the best ways to visualize data and build your business? But this data must be understood, translated, and shared. Let’s start with visualization.

Transform 174

Transform Thought Leadership Analytics Communications 174

Sachs Marketing Group

JULY 17, 2023

In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings. Accurate measurement and evaluation are critical for successful content marketing.

Content Marketing 71

Content Marketing Marketing Marketers Analytics 71

Rock Content

OCTOBER 10, 2023

Global consumers invested about 110 billion USD in mobile games and 57 billion USD in non-gaming mobile apps throughout 2022. SEO ensures that your mobile app’s website wil l reach the right audience and increase the demand, downloads, and ultimately subscriptions or acquisitions. available options. available options.

SEO 52

SEO Transform User-Generated Copywriting 52

Adobe Experience Cloud Blog

JUNE 15, 2018

Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. Fortunately, it is easy to make your website more user-friendly.

Thought Leadership 134

Thought Leadership Entertainment eCommerce Place 134

Pam Didner

JUNE 2, 2022

The most agonizing decisions that founders and senior managers need to make are where to invest and where to cut. Then, modify your B2B marketing strategy and goals accordingly to match your reduced budget and resources. Incorporate marketing into your products and services.

Transform 83

Transform B2C Marketing Marketers 83

Scoop.it!

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. Let’s talk about BoFU content, what it is, why it matters, and how to use it to maximize your sales potential in 2023. This stage is the one in which you build brand awareness.

Education 88

Education Communications User-Generated Promotion 88

Marketing Insider Group

FEBRUARY 3, 2021

There are always pros and cons to in-house vs. outsourced decisions, but we believe strongly that a content marketing agency like ours can deliver more return for every dollar you invest. We focus on the quality of your content but only in order to make a significant impact on your business.

Content Marketing 108

Content Marketing Whitepaper Marketing Marketers 108

Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. You can do it through your online content. It’s your “secret sauce.” Compelling.

Communications 145

Communications Finance Content Marketing Product 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

It is incumbent upon marketers to strive to make the customer experience better by being present, relevant, and helpful. In this blog, we’ll explore the top five trends that will define the future of marketing automation. But we still have a long way to go. Today’s MarTech platforms advance at an uncatchable rate.

Law 134

Law Thought Leadership Marketing Marketers 134

Neil Patel

NOVEMBER 23, 2020

The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing.

Content Marketing 133

Content Marketing Customer Marketing Marketers 133

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! ChatGPT did a lovely job and it obviously drew from the thousands of blog posts I’ve written over the years. With a little editing, I could have easily used this output as a blog post. A full report on virtually anything in two seconds!

Gen Z 145

Gen Z Transform Marketing Marketers 145

AWeber

NOVEMBER 9, 2022

A lead magnet is a freebie you give your subscribers for joining your email list. A great lead magnet convinces the right people to subscribe to your list (those who are likely to buy), builds trust, and assists in converting your leads into customers. Find your audience’s biggest problem. What is a lead magnet?

eBook 111

eBook Whitepaper Health eCommerce 111

CXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Take Visme’s guide to asymmetrical balance.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Leaves are starting to turn, the days are getting shorter, pumpkin spice everything has infiltrated the consumables marketplace, and syllabi are in the hands of many students as school is back in session! Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Hootsuite

JULY 6, 2022

Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. If so, you’re in luck.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hubspot Marketing

OCTOBER 24, 2022

Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Which is why we asked 500+ marketing executives to predict the top challenges they expect to face in 2023 — so you can plan your strategies accordingly. Every marketer faces different challenges. Why It's a Challenge.

Law 99

Law CRM Market Trends Marketing Strategy 99

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. The final step requires aligning those journeys with content strategy decisions and ROI measurement. It should be your audience.

Market Trends 114

Market Trends Content Marketing Customer Journey Transform 114