Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. Think about how people search for plumbers today. What Is Plumbing SEO?

SEO

Marketing Insider Group

MAY 13, 2025

Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. Its what happens when your audience finds you naturally through search engines, content shares, backlinks, and social buzz rather than through paid ads.

PR

Search Engine Land

JULY 11, 2024

Dig deeper: Optimization beyond data: Design thinking for SEO Get the daily newsletter search marketers rely on. National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc. Business email address Subscribe Processing.

Whitepaper

Hubspot Marketing

DECEMBER 24, 2024

Aside from a logical framework, cornerstone content also gave me a tried and tested method to increase search engine visibility for my clients. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Increase search engine visibility.

SEO

Backlinko

OCTOBER 16, 2024

In this post, you’ll learn: How to land your first SEO job (even with zero experience) The skills you need to succeed in SEO How to grow your career from entry-level to leadership roles Where to find the best SEO job opportunities Plus, expert tips from seasoned SEO professionals on how to stand out. Here’s something I learned.”

SEO

Backlinko

NOVEMBER 29, 2024

Their priorities include: Increasing revenue Cutting costs Gaining market share from competitors For them, key metrics include things like revenue from organic search, customer acquisition cost (CAC), and market share growth. It shows how many people find your site through search engines (without clicking paid ads).

Analytics

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Results can fluctuate between searches. AI Overviews are AI-generated summaries of results for your search query. They appear above the traditional organic search results. search queries.

User-Generated

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of search. I have been since the early days of blogging. Keyword-first SEO means starting with search in mind. Recently, I was visiting a blog and noticed a lot of keyword-first content. Are people searching for this topic? People search for all kinds of things, but not everything.

SEO

Sprout Social

JULY 15, 2025

To access it, head to analytics.twitter.com —or from your regular Twitter feed, click More in the left sidebar, then click Analytics. Now part of Fedica, Followerwonk adds features like bio search, user comparison and follower tracking, which helps with competitor analysis and audience insights.

Analytics

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Orbit Media Studios

JULY 16, 2025

By Andy Crestodina Welcome to the “zero click” world, where websites no longer get traffic. Traffic from organic search to websites is dropping. SERP stands for “search engine results page”) It’s about clickthrough rates, not rankings. For many years, I’ve collected full-page screenshots of Google search results pages.

Marketing

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. In a world where AI overviews often replace the need to click through to your website, your strategy must evolve beyond keywords and clicks. Don’t chase head terms. This is John Jantsch and I'm doing a solo show. color is my favorite summer hat.

User-Generated

Buffer Marketing

NOVEMBER 12, 2024

But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for your blog posts or social media content? Google Advanced Image Search 1. It allows search by color, and 2. Vecteezy 13. The Jopwell Collection 15.

User-Generated

Backlinko

JULY 30, 2024

They typically have high search volumes and high competition. Informational Keywords Informational keywords are queries people search for when their goal is to learn or understand something. Enter your seed keyword and hit “ Search.” Then, filter the results to see informational keywords based on search intent.

User-Generated

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. AI-Optimised Content Will Be Non-negotiable In 2025, creating content solely for traditional search engines like Google and Bing isn’t enough. Repurpose blogs into social snippets.

Market Trends

Hubspot Marketing

JANUARY 28, 2025

Facebook ads cost $2 per click and bring in $5,000 in sales. Google ads cost $1 per click and generate $8,000. Pro tip: The Advertising ROI Calculator helps you plan and evaluate your ad campaigns by estimating costs, clicks, leads, and potential profits. So, what will they do?

Non-Profit

Orbit Media Studios

JULY 24, 2024

By Andy Crestodina A few articles get most of the clicks. It shows the organic clickthrough rates for non-branded keyphrases in Google, based on their search position. The top ranked site gets around 25% of the clicks. In this dataset of 750 company pages, a tiny percentage of LinkedIn company pages get most of the clicks.

Law

Orbit Media Studios

AUGUST 6, 2025

Ignore blog posts and minor subpages unless requested otherwise. There is no doubt that LLMs are reading company blogs. In fact, more than one-third of the citations in AI responses are to company blogs , according to MuckRack’s analysis of one million AI citations. You can see AI traffic in just a few clicks in GA4.

PR

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Uncovering what your target audience is searching for and understanding their pain points, goals, and aspirations can be aided by this process. Sounds chaotic, right?

SEO

Animalz blog

MAY 15, 2025

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. Many companies are generating more search impressions through strong content, yet average CTR continues to fall. As a result, brands grow search traffic at a slower pace.

Thought Leadership

Martech

APRIL 23, 2025

Here’s how: Prompt : “Create a realistic image for a blog post titled ‘Why B2B Buyers Don’t Trust Your Content.’ Here’s how they personalized email at scale with zero dev support.” Embed those in your blog or landing page to boost clarity and conversions.

Whitepaper

Backlinko

JUNE 23, 2025

I’ll show you: What makes an SEO metric a true KPI (and what doesn’t) Which SEO KPIs matter most and why Which emerging KPIs to track in the era of AI Overviews and LLM search How to select KPIs based on your goals and maturity stage What Are SEO KPIs? Salesforce and HubSpot would never rank top for such a competitive term on their own.

SEO

Hubspot Marketing

APRIL 15, 2025

Before you decide what to buy, you probably decide where to shop which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. And that tortellini search? Last fall, it was a new MacBook.

Customer Journey

Hootsuite

JULY 15, 2025

OwlyGPT surfaces what’s trending in your industry — from hot-button topics to viral sounds — so you can create timely, relevant content that drives views, clicks, and conversations. Streamlined repurposing: Got a blog post you want to turn into a LinkedIn carousel? Need a TikTok script based on your latest Reel?

SEO

Vertical Response

JULY 21, 2025

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? Creating high-quality, user-centric content and optimizing for mobile devices are essential for enhancing user experience and search rankings. A key pillar of digital marketing is search engine optimization (SEO).

SEO

Buffer Marketing

OCTOBER 2, 2024

month Understand your competition’s subscriber growth, most popular videos, and views per hour Has a Chrome extension for easy and convenient competitor analysis Export competitors’ keywords in a few clicks TubeBuddy Tubular Competitors App Deep competitor analysis across marketing channels Free plan not available.

Price

Exposure Ninja

AUGUST 4, 2025

Instead, this integrated approach combined traditional search (SEO) , AI Search , website optimisation , Email Marketing , and Paid Advertising — creating a replicable framework. The difference between AI Search Optimisation vs SEO becomes clear when you see how both strategies can work together effectively.

Transform

Martech

AUGUST 6, 2025

AI search may still represent a small share of overall traffic, but it’s growing fast. Understanding GEO — and how it builds on SEO You may not be familiar with GEO yet, but it is catching on as the phrase that describes optimizing for AI search. Optimizing your schema to help search engines and AI understand your content.

SEO

Exposure Ninja

MAY 7, 2025

Zero-click searches are not new but they’re becoming impossible to ignore. of desktop searches resulted in a zero-click search in the U.S. of searches in the U.S. ended without the user clicking on the organic search results, with European searches sitting at a slightly higher 59.7%.

User-Generated

Neil Patel

JULY 11, 2025

For example, a blog post targeting a tech-savvy decision-maker might use data-driven language and offer downloadable whitepapers, while a persona representing a time-strapped small business owner might respond better to skimmable tips and quick how-to videos. Heatmaps are especially useful for seeing what people click, ignore, or scroll past.

CRM

Hubspot Marketing

OCTOBER 14, 2024

But once I started implementing these frameworks, things started to click. For “Promotion,” I’m going to zero in on digital marketing channels like social media ads and email campaigns, knowing that’s where my tech-savvy audience hangs out. Are they discovering you through Instagram ads, organic search, or maybe word of mouth?

Marketing

Hubspot Marketing

DECEMBER 2, 2024

Awareness Stage During this phase, prospective buyers are aware of a problem but may not yet know the solution and search for information to understand their pain points. I know that you’ve probably already got some marketing funnel components in place — most people aren’t starting at zero. Wondering what this looks like?

Customer Journey

Sprout Social

JUNE 25, 2025

Economic uncertainty, the rise of zero-click search and an endless stream of content have intensified the pressure on CMOs to deliver results with fewer certainties. According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information.

Gen Z

Scoop.it!

FEBRUARY 27, 2025

From refining search strategies to unlocking insights hidden deep in data, mastering Google AI Overviews is no longer optional. Google AI Overviews are concise, context-rich answers at the top of the Google search results page. Aspect 1: It negatively affects organic search results. Preparing now can enhance visibility.

Customer

SocialPilot

JANUARY 27, 2025

Positive online reviews give your business a competitive edge by influencing customer decisions, boosting credibility, improving search rankings, and more. Boost Online Visibility & SEO Performance Search engines prioritize businesses with more customer interactions, such as reviews. Increased search snippets.

Customer

Exposure Ninja

FEBRUARY 7, 2025

AI Overviews are Google’s latest search feature that uses generative AI to summarise search results. Users get quick, concise answers to certain queries directly within the search engine results pages (SERPs), with links to relevant web pages. But how does it work, and what does this mean for your search strategies?

User-Generated