Sprout Social

DECEMBER 6, 2018

When designing a social media strategy for a global brand, there are many things to take into consideration. Or would it be easier to manage a global account? This guide is divided into two parts: Planning : Think about your brand and the strategy you want to take. Tips for planning your global social media strategy.

Branding 110

Branding Law Logistics Communications 110

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. Influencer marketing. That’s because people don’t buy products, they buy brands.

PR 145

PR Communications Inbound Marketing Management 145

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Communications 124

Communications PR Gen Z Analytics 124

Search Engine Land

JULY 3, 2023

This also turns you into an authoritative brand with a solid reputation for the algorithms. The role of digital authority management Building a brand and reputation are originally the task of brand management, marketing and PR – basically, beyond classic SEO. Controlling brand-related online samples.

Management 96

Management PR User-Generated SEO 96

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Neil Patel

NOVEMBER 9, 2021

Livestreaming is a great way to promote your brand and increase exposure. By introducing your product or brand to new audiences, you can expand your reach and grow your sales. Brands looking to tap into new audiences should consider sponsoring livestreaming events. Similarly, 82 percent prefer live brand videos to social posts.

Advertising 122

Advertising Advertisers User-Generated Promotion 122

Calvyn Lee Blog

DECEMBER 3, 2023

For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. It makes them fall in love with your brand. Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B? B2B customers have very specific pain points and requirements.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Neil Patel

MAY 4, 2021

Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts. By unifying your Twitter presence, you can strengthen your brand story and reach a wider pool of followers across two or more separate accounts. Hire Influencers.

Management 84

Management Communications Promotion Branding 84

Rock Content

APRIL 22, 2023

Sponsored content is a form of paid content designed to market, advertise, or promote a particular brand. However, many brands also find success with sponsored videos, infographics, social media posts, events, and more. In some cases, the brand that sponsors the content may create it in-house. The tone is also different.

Entertainment 52

Entertainment Advertising Advertisers Digital Marketing 52

Internet Marketing Ninjas

FEBRUARY 6, 2023

While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off the web. Pricing: Free 3. Which is why they turn to Brandwatch.

Analytics 52

Analytics Key Performance Indicator Price User-Generated 52

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid.

Transform 103

Transform Marketing Marketers CMO 103

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. Bob Wolfley has worn many hats: Content creator.

Logistics 101

Logistics Gen Z Management Millennials 101

Use Insider

NOVEMBER 29, 2024

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52