Brand Management Branding Personalized Marketing 
Martech
AUGUST 8, 2024
This has been verified in a recent report by Deloitte, in which surveyed consumers confirmed that they spend 37% more than intended when the shopping experience is personalized. The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9%
Vertical Response
JUNE 4, 2025
Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.
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Hubspot Marketing
NOVEMBER 15, 2024
When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.
Search Engine Land
AUGUST 8, 2024
This has been verified in a recent report by Deloitte, in which surveyed consumers confirmed that they spend 37% more than intended when the shopping experience is personalized. The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9%
Sachs Marketing Group
MAY 30, 2025
From advertising tools powered by artificial intelligence (AI) to the shift away from traditional SEO strategies, the marketing playbook has undergone numerous revisions, and it’s far from complete. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt.
Hubspot Marketing
APRIL 28, 2020
Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. They're organized, well-versed in fostering a brand voice, and often know their way around a blog post. What are content managers, and what do they do? Content managers are creative.
Hubspot Marketing
JULY 14, 2020
This style of marketing is great for boosting leads and brand awareness. Let's look at some recent integrated marketing campaigns that delivered a great experience for customers and leads alike. The campaign included online and in-person marketing tactics, and is the favorite campaign of staff writer Jay Fuchs.
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