Duct Tape Marketing

APRIL 24, 2023

Many CEOs or business owners say they just want customers from their marketing relationships, but I think a lot of them are starting to realize that there's a bit more to the equation. In a traditional business, a CMO would handle strategic planning, brand management, marketing campaigns, data analysis, and budget management.

Transform 85

Transform CMO Marketing Strategy Marketing 85

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers.

Whitepaper 86

Whitepaper Telemarketing Customer loyalty Social Media Marketing 86

Marketing Insider Group

DECEMBER 16, 2010

To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 78

Inbound Marketing Telemarketing Transform Customer loyalty 78

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 78

Inbound Marketing Telemarketing Transform Customer loyalty 78

Martech

MARCH 20, 2024

” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Marketing 81

Marketing Marketers Traditional Marketing Copywriting 81

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 81

Traditional Marketing Copywriting Marketing Marketers 81

Duct Tape Marketing

MARCH 2, 2023

They will develop the marketing activities through strategic planning that could improve the relationship companies have with their clients, as they are able to understand better how to guide the perfect customer journey. Like this show? [05:28] Like this show? The term fractional CMO is definitely on the rise.

CMO 98

CMO Marketing Strategy Customer Journey Marketing 98

Duct Tape Marketing

JANUARY 9, 2024

In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. What is your customer journey look like?

CMO 87

CMO Customer Journey Transform Traditional Marketing 87

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. This will save time and improve efficiency in managing social media campaigns. How vintage.

Real Estate 96

Real Estate Price Social Media Marketing Analytics 96

Rock Content

MARCH 25, 2020

Sales are often one of the biggest concerns of the marketing department. Building relationships with customers, trying to reach them, and even teaching them is all done with one focus in mind: helping a company sell more. That’s why we will focus first on Digital Marketing trends that result in sales. Take a look!

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Hubspot Marketing

DECEMBER 27, 2024

Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In In fact, one of the people she looks to for inspiration is previous marketing master Greg Fass of Liquid Death.) The customer is. This is for me!'

Fashion 86

Fashion Marketing Marketers Entertainment 86

Marketing Insider Group

JANUARY 27, 2014

And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. In early 2011, Forbes Contributor Christine Crandell wrote that the customer experience for most buyers is inconsistent and disconnected.

PR 111

PR Promotion Traditional Marketing Advertisers 111

Martech

JULY 8, 2024

Today, you can microsegment based on customer preferences. These segments of “like-minded” customers are all on the same plane ride. As a marketer, you must cater to their individual needs – just like a flight attendant. As a marketer, you are, in essence, an air traffic controller, pilot and flight attendant.

Customer Journey 119

Customer Journey Customer Copywriting Analytics 119

Search Engine Land

JULY 8, 2024

Today, you can microsegment based on customer preferences. These segments of “like-minded” customers are all on the same plane ride. As a marketer, you must cater to their individual needs – just like a flight attendant. As a marketer, you are, in essence, an air traffic controller, pilot and flight attendant.

Customer Journey 80

Customer Journey Customer Copywriting Analytics 80

Use Insider

NOVEMBER 29, 2024

Topics include: The state of QR codes in marketing Generative AI tools and their impact on campaigns Audio tools and techniques for better content Crisis communication strategies that work The podcast features guest appearances by marketing leaders like Seth Godin, Simon Sinek, and Ann Handley.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52