Brand Management Influencer Marketing Management 
Buffer Marketing
AUGUST 13, 2024
Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool. But with so many options available, how do you choose?
Martech
JANUARY 20, 2025
For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Neil Patel
JUNE 3, 2021
This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.
SocialPilot
MARCH 11, 2024
As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?
Businesses Grow
MARCH 10, 2025
It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” ” That’s a profound statement.
Search Engine Land
JULY 3, 2023
This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). In many companies, SEO and brand management are far apart and don't often talk to each other.
Businesses Grow
JUNE 9, 2025
Instead of trying to wrest control from consumers, brands must rethink their approach and strategically guide the conversation. One brand manager said to me: “I know we need consumers to carry our message. Are there options for brand influence when consumers own the megaphone? But how do we control it?”
Expert insights. Personalized for you.
113 
Let's personalize your content