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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Martech

It personalizes website content to highlight outfits that match the customer’s style and suggests new arrivals from favorite brands. AI enabling the Position-Less Marketer By streamlining, automating and elevating so many marketing tasks, AI has paved the way for Position-less Marketers.

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What Are Content Managers, and How Do You Become One?

Hubspot Marketing

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

The uniform brand presence a la Apple can help you generate more revenue. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Sales and marketing develop a deck together while sales and ramping up their efforts. How do you get started?

CMO 125
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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Search Engine Land

It personalizes website content to highlight outfits that match the customer’s style and suggests new arrivals from favorite brands. AI enabling the Position-Less Marketer By streamlining, automating and elevating so many marketing tasks, AI has paved the way for Position-less Marketers.

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SMG Marketing Makeover 2025 – What’s Working, What’s Not, and What’s Next

Sachs Marketing Group

This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Need help managing your PMax campaigns?

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Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Vertical Response

A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market. Tackling these issues is vital for effective brand management and decision making. Marketing amnesia occurs when customers forget a brand, often due to a lack of engagement.

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HubSpot Marketers' Favorite Integrated Marketing Campaigns

Hubspot Marketing

The campaign included online and in-person marketing tactics, and is the favorite campaign of staff writer Jay Fuchs. In 2020, REI partnered with several groups in Washington state that aim to preserve wildlife and nature, making it the favorite campaign of service blog manager, Clint Fontanella.

Marketing 145