Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 130

Branding Logistics Influencer Marketing Affiliate Marketing 130

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Branding 135

Branding Energy Customer Product 135

Kuno Creative

FEBRUARY 1, 2024

Companies often come to us for a website refresh, but we identify that what they really need is a brand refresh. Branding includes messaging, visuals and strategy that work together to tell a cohesive story. Companies do need to tread carefully when undergoing a shift in brand identity.

Branding 80

Branding Customer Digital Marketing Marketing 80

Kuno Creative

DECEMBER 7, 2023

Stanley tumblers were already having a moment before they shot to even higher viral fame a few weeks ago in a dazzling example of branding strategy.

Branding 97

Branding Digital Marketing Marketing Marketers 97

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Performance Marketing 108

Performance Marketing Branding Customer Acquisition Customer loyalty 108

Kuno Creative

NOVEMBER 30, 2023

You’ve likely heard some version of the phrase “people buy with their eyes,” and this sentiment holds true whether consumers are viewing a brand’s offerings online or in person. In the battleground of capturing consumers’ attention, a digital brand strategy is encouraged and largely embraced.

Branding 84

Branding 84

Rock Content

MARCH 21, 2024

Have you ever thought about using push notifications strategy for advertising? Push notifications strategy involves quick messages that pop up on devices, offering a straightforward way for businesses to talk directly to their audience without getting lost in a sea of emails. Why Choose Push Notifications Strategy?

Branding 80

Branding eCommerce Affiliate Marketing Advertising 80

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. What is customer marketing?

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Branding 120

Branding Customer Journey Customer Management 120

Kuno Creative

DECEMBER 14, 2023

If you ever question the importance of brand strategy , consider why Zoom became a part of our shared vocabulary when we had so many other options for making video calls.

Branding 90

Branding 90

Heidi Cohen

JULY 25, 2022

Use this ultimate branding checklist to define your brand to ensure it stands out and grows in value over time. The post The Ultimate Branding Checklist: How To Create Your Branding Strategy appeared first on Heidi Cohen. Includes questions to help you.

Branding 102

Branding Product Customer 102

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 127

Branding Customer Journey Marketing Automation Platform Fashion 127

Martech

FEBRUARY 4, 2022

NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs. This makes NFTs a cool tool for brands.”.

Branding 126

Branding Fashion New Technology CRM 126

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting. Let’s dive in.

Branding 118

Branding Fashion Non-Profit Marketing 118

Martech

SEPTEMBER 21, 2021

The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement. As we work with brands, there’s a longing to do more than these novelty drops. Expanding the brand story.

Branding 130

Branding Promotion New Technology Product 130

Lynton Web

NOVEMBER 3, 2023

Your brand isn’t just a static, unchanging entity. Included in all that planning is brand strategy. In this blog, we’ll discuss what brand strategy is, why you need one, and how a marketing partner can help you put all the pieces together. What is Brand Strategy? What is your brand message?

Branding 59

Branding Market Research Target Market Product 59

Search Engine Journal

JANUARY 18, 2023

The post A Guide To Enterprise SEO Strategy For SaaS Brands appeared first on Search Engine Journal. Discover 7 actionable SEO tips to grow your SaaS network.

SEO 100

SEO Branding 100

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Branding 116

Branding Millennials Price Retail 116

Hubspot Marketing

APRIL 11, 2022

As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If Build an Instagram strategy. We listed this as the first step because it is the most crucial step in building a brand on Instagram. For example.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Rock Content

APRIL 6, 2023

Everyone involved in marketing should know what branding is. But there’s so much more to “branding” than a logo and colors. Your branding story needs to appeal to a wide range of people, including customers, stakeholders, and even your own employees. What is Employee Branding? What is an Example of Employee Branding?

Branding 91

Branding Education Place Communications 91

Econsultancy

JUNE 15, 2022

Naeem Alvi-Assinder is the Founder and Managing Director at brand strategy and design agency, Notepad. I chatted with Naeem to find out more about Notepad, its ethos, and what he thinks are some of the key factors for brand growth in 2022. Having spent most of my career working in ‘agency.

Branding 117

Branding Management 117

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”

Branding 96

Branding User-Generated SEO Entertainment 96

Martech

NOVEMBER 11, 2021

They both agree that marketers have to “strike the right balance” between quality and efficiency when evaluating their content strategy and tech stack. Linking back to brand. “In And all of these elements should be connected, from a strategic standpoint, to the brand. Many goals, one brand. “I Content partnerships.

Branding 135

Branding Thought Leadership Education Management 135

OnPassive Marketing

JULY 11, 2022

Managing your brand reputation is an essential part of any marketing strategy. In this article, you’ll learn everything you need to know about Brand Reputation Management and how it ties into other aspects of your marketing strategy. What Is Brand Reputation Management?

Management 61

Management Branding Promotion Communications 61

Marketing Insider Group

DECEMBER 8, 2021

Below are 3 marketing strategies that should be prioritized in 2022. But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. Brand building to familiar faces.

Marketing Strategy 123

Marketing Strategy Branding Customer Acquisition Fashion 123

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Social monitoring is an essential part of any social customer care strategy.

Branding 133

Branding PR Retail Analytics 133

Content Marketing Institute

AUGUST 24, 2020

Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Your Brand Needs a Voice Strategy appeared first on Content Marketing Institute. Continue reading → The post Did You Hear?

Branding 139

Branding Content Marketing Marketing Marketers 139

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Branding Marketing 145

CMO Network

SEPTEMBER 18, 2023

Here are a few simple but powerful e-commerce growth strategies Witherspoon employed that you should consider applying to your brand.

Branding 91

Branding CMO 91

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Marketing Strategy 106

Marketing Strategy Content Marketing Branding Marketing 106

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. What is Brand Strategy? Don't panic.

Branding 145

Branding Customer loyalty Customer Product 145