Adobe Experience Cloud Blog

NOVEMBER 8, 2017

My company challenged me to show ROI for our content marketing program. We wanted to dig deeper to truly understand which content was resonating with our leads. For example, Content Marketers can specifically benefit from a content marketing platform (CMP) that complements and integrates with your engagement platform.

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133

Marketing Insider Group

AUGUST 20, 2019

In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? Decision makers greatly prefer to get information from articles versus advertisers, with 80% saying as much in a survey from the Content Marketing Institute.

Transform 40

Transform Content Marketing Thought Leadership Marketing 40

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. When it comes to content, the most common question I get asked is: “How do you get started?” Content Metrics.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Hubspot Marketing

MARCH 19, 2024

As a result, micro-influencers can offer more persuasive and effective product or brand endorsements. And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Image Source 6.

Thought Leadership 105

Thought Leadership Marketing Marketers Influencer Marketing 105

Marketing Insider Group

JANUARY 31, 2023

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

Thought Leadership 113

Thought Leadership Digital Marketing Marketing Marketers 113

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Table of Contents 1. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 95

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 95

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Content marketing.

Marketing Strategy 145

Marketing Strategy User-Generated Marketing Marketers 145

Marketing Insider Group

MARCH 27, 2020

But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Stick to your content marketing plan! Aside from this article and the event cancelation one, we’ve kept our regularly scheduled content running. Love Your Customers!

Thought Leadership 137

Thought Leadership Health Finance Marketing 137

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Digital marketing challenges are both internal and external. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Key Takeaways. Image: Gartner.

Digital Marketing 107

Digital Marketing Customer Acquisition Marketing Marketers 107

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. In fact, since 2019, the use of video content has continued to increase by over 90%.

Entertainment 67

Entertainment Video Marketing Thought Leadership Education 67

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template.

Whitepaper 143

Whitepaper Marketing Plan Education Thought Leadership 143

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. He opened with inspiring stories of innovation from well-known brands that also happened to be SAP customers, saving any mention of specific products for last. Build the business case.

Content Marketing 44

Content Marketing Thought Leadership Marketing Marketers 44

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Marketing departments drive: Asia Pacific. Content marketing. Advertising/branding. But, despite this deficit in customer nurturing, marketers in the region understand the need to change.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. What should be included in a B2B marketing plan? Also, it should comprise strategic action plans for SEO, content marketing, social media, email marketing, and more.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. To drive more value, however, it’s critical to invest in more opportunities for business growth such as co-marketing programs that raise brand awareness for both parties.

Thought Leadership 107

Thought Leadership Manufacturing User-Generated Marketing Plan 107

Adobe Experience Cloud Blog

APRIL 10, 2015

What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. 2. Streamline the Email Marketing Process. As one of the consistently most popular and effective marketing tactics, email marketing cannot be ignored.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Rock Content

AUGUST 15, 2017

I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Then I started thinking about how many of my clients, and also I, would want to integrate native LinkedIn video into our content marketing strategies. How to do video on LinkedIn. We’ve been there!

Content Marketing 54

Content Marketing Marketing Marketers Marketing Strategy 54

Adobe Experience Cloud Blog

MAY 2, 2016

A detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. . As marketers have come to accept the inseparable relationship between SEO and content marketing, SEO has become increasingly competitive.

SEO 91

SEO Thought Leadership PR User-Generated 91

Rock Content

AUGUST 14, 2016

In order to adapt to an oversaturated market, advertisers have come up with smarter, stealthier and subliminal ways to sneak past the defences of their target consumer — like native advertising and content marketing. The only money involved in content marketing is the cost of labour that goes into creating it.

Advertising 40

Advertising Advertisers Content Marketing Marketing 40

Adobe Experience Cloud Blog

DECEMBER 4, 2017

To hit that target, you need a content marketing plan and a good engagement platform. Weed out branded terms. If one of your keywords is the brand name of a competitor, you might not want to bother targeting it. And if you did, it probably wouldn’t matter, because users are most likely looking for the brand anyway.

SEO 134

SEO User-Generated Thought Leadership Fashion 134

Adobe Experience Cloud Blog

MARCH 1, 2016

Where major, general forums can inspire content ideas and engagement strategy to increase your customer base, niche forums can provide the insights to help make your brand a true thought leader in your space and deepen engagement with your audience. And resist the urge to start defending your brand to angry dissidents.).

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

Content Marketing 77

Content Marketing Manufacturing Inbound Marketing Telemarketing 77

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Take a look: The Ultimate Guide to Conquering Content Marketing from Content Marketing Institute.

Automobile 77

Automobile Influencer Marketing Thought Leadership Manufacturing 77

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities. Most brands can expect monthly updates.

SEO 123

SEO Thought Leadership User-Generated PR 123

Bannerflow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. . Market with multimedia. Keep a consistent brand voice. Start with SMART goals.

Advertising 52

Advertising Advertisers Transform Thought Leadership 52

Adobe Experience Cloud Blog

MAY 10, 2016

Rusty explained that there’s a misconception that brands are just competing with other brands, but in reality, brands compete with everything that’s going on in a customer’s life. Michael Brenner, CEO of Marketing Insider Group, delivered a powerful presentation on the value of content marketing.

Transform 91

Transform Energy Thought Leadership Marketing 91

Duct Tape Marketing

DECEMBER 11, 2013

Why Audience Development Must Come Before Business Development written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Jeffrey K. I was recently asked to help a mid sized software company devise a marketing plan. Marketing podcast with Jeffrey K.

Thought Leadership 61

Thought Leadership Non-Profit CMO Marketing Plan 61

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Rock Content

JULY 17, 2016

We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. From scaling production of high quality content to creating socially engaging tactics that align with your demand-gen objectives; content marketing is how brands scale growth.

Thought Leadership 40

Thought Leadership Content Marketing Marketing Strategy Branding 40

Marketing Insider Group

NOVEMBER 1, 2010

So how do you incorporate social media into the marketing mix? It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. Social media? Interaction.

Marketing Mix 75

Marketing Mix Telemarketing Customer loyalty Social Media Marketing 75

Hubspot Marketing

FEBRUARY 13, 2024

I sat down with a couple of professionals, gathered data from our 2024 State of Marketing Report, and now I’m ready to tell you the top three roles marketers plan to hire in 2024 Without further delay, let's explore why those three roles matter, according to experts. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1.

Thought Leadership 109

Thought Leadership Marketing Marketers Management 109

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Share your thoughts, post a comment.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

DECEMBER 7, 2020

By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. We started this series of content marketing analyses with Master Data Management. We’ve helped companies build a content marketing strategy in just about every industry there is.

CRM 109

CRM Content Marketing Non-Profit Marketing 109

Hootsuite

DECEMBER 1, 2022

A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals. LinkedIn marketing can include everything from recruiting top talent to building your brand. On most platforms, brands take a back seat to personal connections. But B2C brands can also find success on LinkedIn.

Marketing Strategy 139

Marketing Strategy Thought Leadership Marketing Marketers 139

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 104

Influencer Marketing Branding Whitepaper Thought Leadership 104