Neil Patel

OCTOBER 22, 2020

Your most common options are: Getting people to opt-in in exchange for Free value on a subject Directly selling a low-ticket product like a book or a mini-course Free Trial offer for a monthly service or software Free + Shipping offer where you count on upsells to make a profit. That of course is not a bad thing. 6 Squarespace.

Non-Profit 142

Non-Profit CRM Copywriting Shipping 142

Neil Patel

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter.

Copywriting 144

Copywriting SEO User-Generated Branding 144

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Your email readers, on the other hand, might have a passive interest in your brand but need to shift into active curiosity in order to click.

Copywriting 128

Copywriting Shoppers Energy eCommerce 128

Unbounce

MAY 15, 2024

For example, say your conversion rate isn’t great on a key landing page and you’re trying to right the ship. Segment by “logged in” vs. “logged out” users. Segment by users that converted vs those that didn’t. What should you experiment with? Which A/B tests should you run?

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Neil Patel

APRIL 22, 2021

Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. That is the action button you should be focusing some energy on for quality lead generation.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Digital Marketer

JULY 26, 2023

CRO can involve testing different design elements, making changes to the user experience, or even running campaigns with special offers and discounts. This information can be invaluable when crafting your brand’s digital marketing strategy. So, naturally, a good design will drive actions and add to the conversion rate.

eCommerce 81

eCommerce Copywriting Shipping User-Generated 81

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Unbounce

MAY 13, 2024

The big question is, what can you do to right the ship? A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Updated on May 13, 2024.

Price 105

Price eCommerce User-Generated Copywriting 105

CXL

FEBRUARY 3, 2022

Generating interest and capturing demand this way comes with several benefits. This is why fads tend to rise and fall without ever making it out of the introductory phase: They’ve failed to satisfy a lasting need for their users. Your market goals now are to increase market share and create brand preference. Image source.

Product 85

Product Product Life Cycle Marketing Marketers 85

Litmus

JUNE 17, 2021

What works for one brand may not work for yours. It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. Let’s clear the air first: There’s no perfect subject line. Yes, I said it. And what does work may not always.

Shipping 117

Shipping Copywriting Whitepaper Email Marketing 117

CXL

JUNE 2, 2022

In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics. The cash-strapped platform had limited budget and no brand awareness outside their local market. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Unbounce

JULY 12, 2023

How you can improve your prompts to get better AI-generated results? She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy.

User-Generated 96

User-Generated Whitepaper B2C Product 96

CXL

JUNE 16, 2022

From this small addition to each page, Amazon generates over a third of sales on its platform. While recommending the right product does some of the heavy lifting, cross-selling still requires you to convince a user to invest in something they never knew they needed until now. Cross-selling vs. upselling vs. down-selling.

User-Generated 107

User-Generated Real Estate Price Retail 107

Unbounce

OCTOBER 24, 2023

She writes audience-specific stories to connect brands with their ideal customers. It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

She writes audience-specific stories to connect brands with their ideal customers. It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Neil Patel

MARCH 9, 2023

Facebook has just under 3 billion active monthly users. billion of those users participate in Facebook Groups. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participate in the discussion. To define themselves to others. For self-fulfillment.

Promotion 112

Promotion User-Generated Advertising Advertisers 112

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. BIMI and DMARC for email authentication and brand authority. Alternative metrics to open rates in a post-Apple MPP world. AMP for email.

Market Trends 131

Market Trends Email Marketing CMO Marketing 131

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. You can target your ads based on factors such as user location, age, gender, interest, relationship status, and education. For example, let’s say that your organization recently introduced a new coffee brand.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Unbounce

DECEMBER 20, 2023

Unlike standard product pages—which are broadly informative for users in any stage of the purchasing journey—product landing pages narrow a visitor’s focus for a deeper look at a product’s features , benefits , and the reasons why it’s a must-have. A clean layout, logical flow, and intuitive navigation enhance user engagement in a big way.

Product 52

Product eCommerce User-Generated Price 52

Unbounce

APRIL 18, 2024

billion email users (more than half the population of earth!), She has nine years of marketing experience working with major consumer brands, non-profits and startups in the US and UK. This tailored approach not only drives sales but also builds lasting customer relationships, enhancing brand awareness and loyalty over time.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Neil Patel

DECEMBER 16, 2020

Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged. To define themselves to others. You get the idea.

Promotion 145

Promotion User-Generated Management Advertising 145

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research.

Email Marketing 91

Email Marketing CRM Real Estate Shipping 91

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. BIMI and DMARC for email authentication and brand authority. Alternative metrics to open rates in a post-Apple MPP world. AMP for email.

Market Trends 77

Market Trends Email Marketing CMO Marketing 77

Sachs Marketing Group

NOVEMBER 10, 2023

From detailed product descriptions and informative blog articles to engaging videos and user-generated reviews, these content forms work together to build trust, answer questions, and provide a rich online shopping experience, ultimately encouraging sales and customer loyalty.

eCommerce 52

eCommerce User-Generated Entertainment Shoppers 52

Neil Patel

AUGUST 30, 2021

Commercial keyword users typically have more intent to purchase and are less likely to search for information about the product or service than just researching where to find it. Run a site audit to track what issues need to be fixed on your site that could be affecting user experience and organic traffic. Determining Keyword Intent.

SEO 145

SEO User-Generated Retail Price 145

Sprout Social

APRIL 6, 2023

While others are built for customer care and marketing-specific brands. The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. Guide users to better outcomes Customers don’t always know where to go to find the information they’re seeking.

User-Generated 81

User-Generated Marketing Marketers Gen Z 81

Sprout Social

APRIL 18, 2024

Draft engaging post copy in seconds with AI Assist According to the 2024 Content Benchmarks Report , brands published an average of 10 social posts per day across all networks. That’s thousands of posts brands need to publish each year—way too much work for social media managers juggling strategy, reporting, influencer marketing and more.

User-Generated 119

User-Generated Analytics Retail Thought Leadership 119

AWeber

NOVEMBER 28, 2023

Run too many and you risk devaluing your brand. The biggest motivators are: Customer ratings and reviews (cited by 94% of respondents) Price of product (91%) Free shipping (78%) Brand preference (65%) Friend/family recommendations (60%) So there are no guarantees a sale will even move the needle.

Email Marketing 90

Email Marketing eCommerce Marketing Marketers 90

CXL

OCTOBER 31, 2022

Find the best mix between sales and brand-focused ads 5. Go beyond basic characteristics in shallow persona exercises to determine what drives a customer to purchase from your brand over your competitors. Leverage this in your ad copy: “Get shipped in under a minute with our easy checkout process.”. Image source ).

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Hubspot Marketing

OCTOBER 28, 2019

One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery.

Marketing 128

Marketing Marketers Key Performance Indicator Traditional Marketing 128

Unbounce

NOVEMBER 7, 2019

This brand is—in part—about lifestyle. Industry : Cosmetic Model : Subscription Page Type : Lead Generation. This lead generation tactic proved to be quite useful—when the subscription box officially launched, the team at BoxyCharm already had a big list of shoppers who were interested. Tick, tock.) Example #4: BoxyCharm.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Duct Tape Marketing

SEPTEMBER 14, 2022

5:34] So you talked about Writesonic being in the top tier of AI writers – what have you done from a marketing standpoint to gain traction with users? [6:18] 14:03] What do you tell a copywriter or an illustrator – are they gonna be out of work in three years or is there some way in which they need to participate strategically in using AI? [15:09]

Copywriting 73

Copywriting Marketing Marketers User-Generated 73