Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users.

Product 130

Product SEO Copywriting eCommerce 130

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Choosing the AI Tool for You What is AI copywriting?

Copywriting 130

Copywriting User-Generated Influencer Marketing Marketing 130

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers.

Finance 360

Finance Copywriting Health User-Generated 360

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. We also need to care about AI. Who will give the answers?

Management 113

Management User-Generated eCommerce Affiliate Marketing 113

Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. AI-generated copy can be inaccurate. ” The answer is…maybe.

Copywriting 130

Copywriting Law User-Generated Communications 130

Search Engine Land

FEBRUARY 14, 2024

Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. For instance, imagine an ecommerce company using AI to analyze user interactions. Using an AI copywriting tool, the brand spruced up its Facebook ads.

User-Generated 116

User-Generated eCommerce Social Media Marketing Copywriting 116

Search Engine Land

APRIL 9, 2024

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Below are tips for mastering the art of generative AI to keep your company or PPC clients ahead of the curve. In advertising, your brand must stand out from your competition. Brand tone of voice.

User-Generated 110

User-Generated Copywriting Advertising Advertisers 110

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel.

Copywriting 101

Copywriting User-Generated Customer Product 101

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. Before, Google showed 10 blue links for user queries, and clicking on them took users to websites, generating traffic. What is SGE?

Copywriting 122

Copywriting User-Generated Marketing Marketers 122

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas. So, what do these statistics tell us?

SEO 124

SEO User-Generated Copywriting Health 124

Buffer Marketing

APRIL 24, 2024

Organic social media involves creating and sharing content that resonates with your target audience, fostering genuine engagement, and building a loyal community around your brand. Organic social media is all the freely posted content that any user can post to social networks. What is organic social media?

User-Generated 109

User-Generated Health Social Media Marketing Thought Leadership 109

Use Insider

DECEMBER 14, 2023

The emergence of generative AI The emergence of Generative AI has marked a transformative milestone. Its ability to analyze inputs, generate marketing campaigns, and provide highly relevant segments in real time has revolutionized how marketers approach customer journey creation and engagement.

Product 52

Product Transform Branding Customer Journey 52

AWeber

MAY 22, 2024

There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand. Include very little copywriting or an overload of information (usually somewhere in between). Landing pages deliver big on the things that matter most to your brand.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Martech

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer.

Copywriting 100

Copywriting Analytics User-Generated Retail 100

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI.

User-Generated 126

User-Generated Copywriting Marketing Automation Platform eBook 126

Hubspot Marketing

JANUARY 12, 2024

As a copywriting tactic, the postscript (P.S.) By adding a small postscript to marketing or sales emails, companies can capture customer interest and encourage them to take action — if brands can effectively use the power of the P.S. How to Use the P.S. How do you use the potential power of P.S. in your marketing efforts? In the U.K.,

Direct Mail 104

Direct Mail Copywriting User-Generated Customer Acquisition 104

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Try out caption generation for free.

Price 100

Price User-Generated Copywriting Marketing 100

Search Engine Land

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer.

Copywriting 87

Copywriting Analytics User-Generated Retail 87

Tiecas

MAY 17, 2024

A first impression can make or break a potential customer’s decision to engage with your brand. Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Overall Design: Create an intuitive and efficient user experience for everyone.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 128

Influencer Marketing User-Generated Marketing Marketers 128

Orbit Media Studios

MAY 7, 2024

Questions to consider: Does the business operate under the same brand worldwide? If your site is set up with hreflang tags, you’re telling the search engine that your website (or certain pages) is/are available for different user’s preferred languages. Does marketing vary by region or country? 3,000 vs. 3’000 vs 3 000).

Copywriting 86

Copywriting User-Generated Transform SEO 86

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Arguably the most time-consuming of them all is copywriting. That’s why we built this easy-to-use caption creator designed for social media power users and beginners alike.

User-Generated 135

User-Generated Millennials Copywriting Social Media Marketing 135

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Generating backgrounds or landscapes for visual projects.

Transform 93

Transform Content Marketing Marketing Marketers 93

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. Other findings: 52% use the technology for content creation, despite 70% saying the AI-generated stuff isn’t as good as human-made. 49% use generative AI tools at least once a week; 11% daily.

Copywriting 92

Copywriting User-Generated CRM Customer Journey 92

Orbit Media Studios

JANUARY 31, 2023

Here are the few best practices for logo treatment: Not too big Big logos add visual noise without actually enhancing the brand. This kind of over-branded wastes space that could be used for other important things, such as telling the visitor what business you’re in. 55% of B2B lead generation websites have “contact” in the top right.

Copywriting 140

Copywriting Real Estate User-Generated SEO 140

Sprout Social

OCTOBER 31, 2023

Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. AI writing prompts are a form of interaction between a user and an AI tool that enables the model to generate the desired result. What are AI writing prompts?

User-Generated 94

User-Generated Copywriting Influencer Marketing Energy 94

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 47

Copywriting Millennials Inbound Marketing B2C 47

Hubspot Marketing

MAY 29, 2024

Then, user-friendly design tools like Canva have made design more accessible to non-specialists. So, when I’m writing and hit a wall, rather than staring at a blank screen, I might ask ChatGPT to generate an example use case for something. Even if the text it generates is clunky and unusable, it at least gives me a starting point.

User-Generated 102

User-Generated Price Finance Copywriting 102

Digital Marketer

APRIL 15, 2022

Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Here’s your checklist for establishing a memorable brand identity: 1. This is the first – and crucial – step in creating a solid brand. Find a Catchy Name.

Branding 81

Branding Communications Social Media Marketing Copywriting 81

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine.

SEO 118

SEO Copywriting User-Generated Real Estate 118

Hubspot Marketing

DECEMBER 12, 2023

As an experienced email marketer or a creative copywriter? So now you can transform a generic prompt — " Write a blog post about five common marketing mistakes in the IT industry " — into an AI-ready masterpiece: " Act as a seasoned marketing blogger. Latency is so important in chatbots because it dictates the entire user experience.

Transform 108

Transform User-Generated Marketing Marketers 108

Orbit Media Studios

FEBRUARY 26, 2024

The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. When these are requirements of the project, SEO is far more likely to be a success: Keyword research takes into account intent, Domain Authority, SERP features and the positioning of the brand.

Copywriting 72

Copywriting Law CRM User-Generated 72

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand. It’s seriously easy.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Hubspot Marketing

JUNE 23, 2023

10 Email Copywriting Tips for Writing Better Marketing Emails We'll start with copywriting tips for better subject lines, followed by copywriting tips for the bodies of your emails. We've written a few blog posts about crafting email subject lines, including one showing 157 examples of awesome subject lines from brands.

Copywriting 144

Copywriting Email Marketing Entertainment Marketing 144

AWeber

JANUARY 9, 2024

Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Using simple automation tools, an email nurture campaign pays attention to how people interact with your brand. Some email nurture campaigns aim to keep readers engaged, or re-engaged, with your brand.

Customer 87

Customer Copywriting Email Marketing User-Generated 87

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

Digital Marketing 121

Digital Marketing Whitepaper Copywriting Real Estate 121