Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. 22% replaced their CRM. Theory #3 : people are switching to brand new challenger products in the category. 21% replaced their CDP. That’s a lot of upheaval! Note: 58% of the respondents were in B2B, 42% in B2C.)

B2C 118

B2C Marketing Automation Platform CRM Product 118

Martech

JULY 19, 2024

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Businesses are born, then they reach the point in their growth where they need a CRM. Less drastic is cutting back on consultants.

CRM 119

CRM User-Generated Marketing Automation Platform Retail 119

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 114

Management CMO Marketing Automation Platform Marketing 114

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Lets use a marketing automation platform as an example.

SEO 114

SEO Logistics User-Generated Finance 114

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

CRM 124

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 124

Martech

AUGUST 7, 2024

Think about the tools you use every day in marketing and sales — your CRM system, marketing automation platform or sales enablement tools. Can you train the tools to thoroughly understand your capabilities and solutions, audience, differentiation and market approach? Processing.

Transform 127

Transform Marketing Marketers Marketing Automation Platform 127

Martech

OCTOBER 8, 2021

If marketers don’t take control of how customers perceive their brands, customers will. In fact, 86% of consumers believe authenticity is important when choosing which brands to support. Building an always-on marketing machine. Making the case for marketing technology within your organization. Coordination.

Branding 141

Branding Marketing Automation Platform Communications CRM 141

Martech

MARCH 27, 2025

We literally cannot treat it with the same care, as that would risk productivity and quality issues, and even greater brand impacts. In most CRM/MAP systems, this results in a set of standard drop-down menus that are co-managed by sales and marketing ops. Remember, AI models are not rule-based like our CRM/MAP.

CRM 95

CRM Transform Whitepaper User-Generated 95

Martech

MAY 7, 2025

underpin a new norm: brands building martech in-house with low-code platforms. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Fueled by low-code platforms and in-house experimentation, companies are assembling bespoke internal tools. Tools like Jira and Aha!

B2C 80

B2C CRM Marketing Automation Platform Management 80

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

CRM 98

CRM Finance Marketing Marketers 98

Martech

FEBRUARY 10, 2025

Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply. Should this tool connect to your CRM? Should recipients have some familiarity with your brand?

Thought Leadership 87

Thought Leadership CRM Customer Acquisition Marketing 87

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Platform 135

Marketing Automation Platform CRM User-Generated Marketing 135

Martech

MAY 13, 2025

Broadly speaking, the Gems you create can help with: Efficiency: Automate repetitive tasks like creating email copy, brainstorming content or summarizing reports. Consistency: Use a consistent brand voice and messaging across all of your marketing. This Gem will then quickly analyze campaign data from various sources (e.g.,

Product 82

Product Key Performance Indicator User-Generated Marketing Automation Platform 82

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

Direct Mail 124

Direct Mail CRM Marketing Automation Platform Advertisers 124

Lusha

JULY 21, 2024

” Why MQLs Matter: The Key to Efficient Sales & Marketing MQLs are crucial because they represent a more qualified segment of your leads. They’ve shown active engagement with your brand, suggesting they’re further along in their buyer’s journey than those who simply stumble upon your website.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Customers.ai

NOVEMBER 25, 2024

Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Automated Follow-Ups: Respond to visitor inquiries instantly with SMS or email.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.

Transform 174

Transform CRM B2C CMO 174

Litmus

DECEMBER 24, 2024

Awareness Goal: Introduce potential customers to your brand, product, or service. Email touchpoints: Welcome emails for new subscribers and brand story introductions. Engagement Goal: Use content to encourage your audience to engage with your brand and increase email read rates. Draft email copy from scratch.

B2C 89

B2C User-Generated Email Marketing CRM 89

Marketing Insider Group

DECEMBER 28, 2020

A customer relationship management (CRM) system is essential to any business. It’s where customer and prospect data live and where you track their behaviors and interactions with your brand. What Can You Do with Marketing Automation Platforms? Each platform is different and has various modules.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Marketing Automation Platform 124

Marketing Automation Platform CRM Transform User-Generated 124

Adobe Experience Cloud Blog

AUGUST 20, 2013

We jump right in with some discussion around our marketing automation sync with our CRM and through this discussion we realize that we should be using the campaign function in our CRM to track the success of our call campaigns. This will be consistent with our marketing automation platform and attribution in the future.

CRM 134

CRM Marketing Automation Platform Marketing Thought Leadership 134

Martech

JANUARY 18, 2022

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. ” Snapshot: Marketing automation.

Marketing Automation Platform 130

Marketing Automation Platform CRM Analytics User-Generated 130

Lusha

DECEMBER 9, 2024

Email, CRM systems, and lead-scoring tools can be a big help here. By actively participating in conversations, sharing valuable content, and building relationships, you can establish your brand as a thought leader and drive traffic back to your website. And for those in the B2B world, a platform like Lusha can be a game-changer.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

JUNE 22, 2015

This is how mobile apps will be perceived within the context of digital marketing. Instead, companies and brands will publish niche mobile apps, with one specific purpose or functionality. SMBs discover mobile apps for lead generation and brand awareness. A mobile app is a very strategic marketing asset.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Duct Tape Marketing

MARCH 8, 2017

How to Make Yourself a KNOWN Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Schaefer. Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. Marketing Podcast with Mark Schaefer.

Branding 73

Branding Marketing Automation Platform eCommerce CRM 73

Hubspot Marketing

NOVEMBER 18, 2022

As a result of that, our customers are interacting with products and businesses differently - they’re cautious and slow to trust brands. And it’s our job to fix that, keep them connected, and continue to trust our brand. From our perspective, true magic happens when the market and industry experts also recognize that success.

Marketing Automation Platform 136

Marketing Automation Platform CRM Customer Journey Analytics 136

Adobe Experience Cloud Blog

FEBRUARY 13, 2013

I help clients understand the move from and ESP platform to an MA platform with an analogy – still photographs versus video. 3) What are the most important things to look for in a marketing automation vendor? As marketers come and go, how are you going to steward the processes and data you need to operate?

Transform 134

Transform Marketing Automation Platform CRM Marketing 134

Adobe Experience Cloud Blog

JUNE 7, 2013

Sync leads to your marketing automation platform. Similar to forms on your landing pages, syncing the data from Twitter’s Lead Generation Cards will automatically bring leads into your marketing automation platform. Now that you know what a Lead Generation Card is, let’s get into the 6 tips! Email Address.

Marketing Automation Platform 134

Marketing Automation Platform User-Generated Thought Leadership Marketing 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software. While CRM focuses primarily on sales, marketing automation concentrates on—surprise—marketing!

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Martech

DECEMBER 13, 2023

Dig deeper: The email marketer’s guide to effective marketing automation Before you dive too quickly into lead generation and marketing automation, however, you first need to develop a deep understanding of your prospects, your customers and your sales process. The length of the sales cycle.

Marketing Automation Platform 131

Marketing Automation Platform Key Performance Indicator B2C Marketing 131

Hubspot Marketing

JANUARY 13, 2021

The drag-and-drop builder makes the process of designing your registration forms simple — then, all attendee contact information obtained is automatically stored in your CRM. Integrate Splash with your marketing automation platform and CRM, and analyze event data via the tool's reporting dashboard.

Price 144

Price Event Marketing CRM Marketing Automation Platform 144

Duct Tape Marketing

MARCH 1, 2017

The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Javier Sanchez Lamelas. Things like branding and storytelling seem like vague concepts rather than concrete tactics. He and I discuss how to market effectively by appealing to emotion.

Branding 60

Branding Marketing Automation Platform eCommerce CRM 60

Adobe Experience Cloud Blog

MAY 24, 2016

If you already have your target persona, such as those built to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists. Build Your Account Contact List with “Export to CRM”.

Thought Leadership 103

Thought Leadership CRM Marketing Automation Platform Shipping 103

Adobe Experience Cloud Blog

DECEMBER 10, 2013

That’s why your marketing automation platform and CRM should have rules for automatically de-duplicating lead records. You may decide that some of your them are worth keeping, but keep them with caution; if those inactive leads are simply not interested, marketing to them may hurt your brand’s reputation.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Management 134

Adobe Experience Cloud Blog

JUNE 17, 2019

when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). Sales can use real-time data to inform timely and relevant outreach, customer teams can use it to build better relationships, and marketing can use it for personalized post-event follow up. Scale your event program.

Logistics 133

Logistics Thought Leadership Event Marketing CRM 133