Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. Context) You are CMO for a large consumer brand.

Customer 118

Customer B2C CMO Customer Journey 118

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Plan Your Holiday Marketing Strategy Early Starting your holiday marketing strategy early helps you stay ahead of competitors and capture customer attention before the busy season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. But heres where most brands get it wrong — they lean too hard on one side. Its all about responding to customers. Reactive strategies are your chance to meet those expectations and show your brands human side.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion. trillion , an increase of 3% YoY.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Customers.ai

DECEMBER 4, 2024

Brand Spotlight: Nike Nike nails this approach with their clean, minimalistic signup forms. Brand Spotlight: Canva Canva does an incredible job leveraging their website for email growth. With the right approach, you can turn your followers into subscribers who are genuinely interested in your brand.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Litmus

AUGUST 1, 2024

When you deliver emails that speak directly to your subscribers where they are in their customer journey, they feel more connected to your brand. Instead, it’s about providing the right nudge at the right time in the customer journey to get them thinking about your brand. They actually drive results.

Email Marketing 106

Email Marketing Customer Journey Marketing Marketers 106

Search Engine Land

SEPTEMBER 25, 2024

Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. You can sign up here.

eCommerce 73

eCommerce Customer loyalty Customer Whitepaper 73

Customers.ai

NOVEMBER 26, 2024

The unofficial Hunger Games of ecommerce. Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Our data shows jumps in customer activity even the week before Black Friday, thanks to brands kicking off their promos earlier each year. The reality?

Shipping 88

Shipping Shoppers eCommerce Customer loyalty 88

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Lets do it.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer?

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Social media offers a unique opportunity for even small businesses to stand out alongside major brands and make a lasting impression.

Real Estate 59

Real Estate Transform User-Generated Education 59

Martech

SEPTEMBER 24, 2024

It also released the SAP Emarsys annual Customer Loyalty Index. The integrations are clearly aimed at enterprise-level SAP customers. Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses. The announcements coincided with SAP CX Live, an online event.

Gen Z 64

Gen Z eCommerce Customer loyalty Customer Journey 64

Customers.ai

OCTOBER 21, 2024

Whether it’s tailoring your messaging, offering exclusive incentives, or re-engaging lapsed customers, understanding how to effectively segment new vs. returning shoppers can significantly boost your conversions and customer loyalty. Email 1: Welcome & Thank You Subject : “Welcome to [Brand]!

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. What makes a successful loyalty program?

Transform 112

Transform Customer loyalty Fashion Promotion 112

Welcome Software

DECEMBER 4, 2024

So, you’ve decided to buy a new laptop and you’re ready to move on from whatever brand you’ve been using. Yet this is exactly how many businesses handle customer interactions and customer engagement in real-time. That's where Customer Experience Management (CXM) comes in. Now the fun begins.

Management 52

Management Customer Customer Journey Shipping 52

Power Digital Marketing

JUNE 3, 2025

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. Best Practices for a Successful Omnichannel Marketing Strategy 1.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketing 52

Martech

MAY 5, 2025

Focus on emotional connections : During stressful times, consumers seek brands that understand their challenges. Highlight stories of how your brand supports customers or contributes positively to the community. This approach can help maintain customer loyalty and encourage repeat purchases.

Marketing 116

Marketing Marketers Customer loyalty Price 116

Martech

MAY 12, 2025

How can I incentivize customer reviews? How can I drive greater customer loyalty and keep them coming back? The tactic is innately cost-effective since it is performance-based, meaning brands only pay if their partners successfully achieve an agreed-upon result. Post-sale, affiliates can: Encourage customer reviews.

Retail 107

Retail Affiliate Marketing Customer loyalty Advertising 107

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! How many emails will you include?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Sachs Marketing Group

OCTOBER 2, 2024

This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases. Or a skull mug?

Customer 97

Customer Retail eCommerce Shoppers 97

Martech

MAY 27, 2025

Consumers Price, not brand, is driving decisions: 76% of U.S. consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. What’s significant?

Branding 114

Branding Gen Z Price Retail 114

Hubspot Marketing

APRIL 10, 2018

And, luckily for ecommerce sites, the psychology behind discounts doesn’t just exist for brick-and-mortar shops -- it extends to online shopping too with flash sales. A flash sale is a short-term discount or promotion on products offered by ecommerce stores, typically lasting for less than 24 hours. What is a flash sale?

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Marketing Insider Group

SEPTEMBER 20, 2017

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group.

eCommerce 100

eCommerce Content Marketing Branding Customer loyalty 100

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services.

Transform 124

Transform eCommerce Shoppers Retail 124

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketing 116

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Neil Patel

AUGUST 6, 2021

That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. We’ll also look at foundational principles like attracting and converting customers.

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 107

eCommerce PR User-Generated Marketing 107

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 145

Branding Customer loyalty User-Generated Shipping 145

Hootsuite

OCTOBER 18, 2022

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. Delight your customers and improve conversion rates. Customer review: Source: Shopify App Store.

eCommerce 130

eCommerce Price Shoppers Shipping 130

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. Table of contents What exactly is an ecommerce marketing strategy? Nurture customer relationships using content marketing Conclusion .

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Incentivize shopping with a customer loyalty program 7.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Hubspot Marketing

AUGUST 28, 2019

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. with both a phone number and email if the recipient needs to reach customer support. Order Confirmation Email Template.

Shipping 145

Shipping eCommerce Customer loyalty Shoppers 145

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Conversely, all it takes is one bad experience to deter a customer. Customer loyalty programs.

Branding 129

Branding Retail Shoppers Customer loyalty 129

Digital Marketer

JULY 4, 2022

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. . According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 8 Key Factors for Ecommerce Business Success in 2022. of total ecommerce sales in the US.

eCommerce 84

eCommerce Logistics Affiliate Marketing User-Generated 84

Digital Marketer

JUNE 7, 2023

You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. We’ve compiled ten effective social media ecommerce strategies that can propel your brand to new heights.

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85