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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. You need to know what works for your audience and what does not.

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Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Vertical Response

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers.

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

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7 Best Practices for Omnichannel Marketing

Power Digital Marketing

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. Best Practices for a Successful Omnichannel Marketing Strategy 1.

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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Regular updates help keep your brand top-of-mind, fostering loyalty over time. Scalability becomes crucial as your business grows.

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The high cost of PPC efficiency

Search Engine Land

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. Building brand awareness and nurturing potential customers through upper-funnel efforts is essential for sustained growth.

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Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. When designing a marketing email, it is important to embody your brand and keep it simple.