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How to write an engaging social media bio for your brand

Sprout Social

Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. Make your brand easier to find (via search).

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Steve Jobs' 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers

Hubspot Marketing

His ability to convince billions of people to buy his products at premium prices was no coincidence. Leveraging the Labor Illusion Effect One of the most effective tactics Steve Jobs used to instill confidence in Apple products was to emphasize the amount of work and effort he put into their development.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Why Spend Your Budget on Digital Marketing Services?

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The Importance of SEO for Your Business

SMA Marketing

Why SEO is Important for Businesses Studies have found that most online activity, including product and service research, starts with search engines like Google and Bing. The individual’s queries are highly targeted when looking for products or services like yours. 90% of smartphone users are unsure about which brand to purchase.

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What Do Your Customers & Prospects Want from Your Website?

Adobe Experience Cloud Blog

SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw customers in and keep them coming back for more. You’re competing against a lot of other things vying for your customers’ attention. Users want consistency in your branding methods.

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Singles Day Marketing: Double Down for the Big Double Eleven

Use Insider

The Chinese e-Commerce company, Alibaba, turned it into a massive phenomenon that contributes as much as 25% of the yearly sales of some rising brands. This presents marketers with a never-seen-before opportunity to implement mobile-first strategies that are complemented by smart cross-channel customer journeys. Insider can help.