The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. increase in customer satisfaction (up from 6.1%) 10.8% Customer retention and brand value metrics hit two-year lows. The investment is delivering tangible results: 8.6%

Transform

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing

Martech

APRIL 7, 2025

It also helps maintain a consistent brand voice and can generate ideas for topics that resonate with the audience. Customer feedback analyzer What it is: An application that analyzes customer feedback from surveys, reviews, and social media mentions to extract insights. How it works: Marketers connect their analytics tools (e.g.,

Key Performance Indicator

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Simplicity is often key in campaign concepts.

Key Performance Indicator

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Missing them means missing potential customers and revenue.

Customer

Martech

AUGUST 13, 2024

Effectiveness/performance of assets. Customer interaction data 2. Do you have a data visualization and reporting strategy for performance metrics? Does your team have access to customer sentiment data that captures the emotions, opinions, attitudes and overall sentiment of customers toward a product, service or brand?

Key Performance Indicator

Martech

JULY 22, 2024

Did all the phrases that moved up include branded terms? 1 for branded terms! Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? By doing so, we are short-changing our clients/customers and ourselves. position to the 2.5 Typically not.

Key Performance Indicator

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. You need to know what works for your audience and what does not.

Key Performance Indicator

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. Regular updates on industry trends or new services can help keep your brand top-of-mind.

Whitepaper

Martech

SEPTEMBER 23, 2024

Here are the key responsibilities and functions of a MarTech Manager: 1. Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software.

Management

Customers.ai

JANUARY 6, 2025

Customers expect more now. The ecommerce brands delivering that more are winning big. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Todays customers expect personalization. And guess what?

Customer

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? The thing is, most successful brands don’t choose one over the other.

Branding

Hubspot Marketing

OCTOBER 21, 2024

What I included : “The goal of the marketing plan is to close 5000 new customers in the next 12 months.” For example, I added this line, “Assume the conversion rate from traffic to customer will be 5%, which means I'll need roughly 100,000 website visits. “ Set key performance indicators (KPIs).

Marketing Plan

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers.

Branding

Search Engine Land

AUGUST 29, 2024

This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

Digital Marketing

Sprout Social

NOVEMBER 20, 2024

Earned media is any content that mentions your brand that your business didn’t paid for. Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. Is it worth measuring EMV for your brand?

Key Performance Indicator

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Start by analyzing customer feedback and pinpoint the stages where drop-off or dissatisfaction occurs.

Influencer Marketing

Customers.ai

DECEMBER 31, 2024

These anonymous visitors are potential customers, leads, and revenue streams just slipping away under the radar. At Customers.ai, weve seen brands turn anonymous visitors into real results: Think 30% more conversions, higher ROI on retargeting, and leads that mightve otherwise been lost forever. And the kicker?

Key Performance Indicator

Search Engine Land

SEPTEMBER 20, 2024

Instead of just driving clicks, SEO teams should prioritize creating content that converts customers. While clicks are often a key performance indicator (KPI), they hold little value if they don’t lead to conversions. Pull non-branded data, as you are generally in the top spot for organic.

SEO

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Customer testimonials are another great source of VOC data.

eCommerce

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. Understanding this concept is now crucial for brands looking to maximize the visibility and reach of their videos, especially for organic content. Lead generation : Attract potential customers and grow your audience.

Key Performance Indicator

Buffer Marketing

MARCH 5, 2025

“Customer research isn't just part of my strategy,” she says.   Subscribe to industry newsletters and follow thought leaders in your niche to stay up to date about current events and trends As a business, you could, incentivize customers (with gift cards, coupon codes, etc.) How do you set social media goals ?

Social Media Marketing

Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.

Transform

Sprout Social

JULY 30, 2025

A unified view of your marketing across every channel, department and customer touchpoint is crucial for accurately measuring content marketing ROI. In 2024, average publishing frequency dropped slightly, but engagement surged by nearly 20%—a clear sign that brands focused on content quality over quantity are reaping the rewards.

Content Marketing

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership

illumin

DECEMBER 9, 2024

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand? In-store marketing lets advertisers connect with customers and build engagement organically.

Retail

Buffer Marketing

DECEMBER 5, 2024

Buffer creates downloadable custom reports for you — and you can even add your branding. Great for sharing with CEO's and brand sponsors.  It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.

Analytics

Vertical Response

OCTOBER 6, 2024

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

Email Marketing

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. But it doesnt stop there.

Key Performance Indicator

SocialPilot

JANUARY 21, 2025

Social Media Awareness Dashboard If you are into posting branded Reels, Shorts, or TikTok and want to know how much impact these are creating, the social media awareness dashboard is for you. You can use this to monitor branded hashtags and mentions and identify platforms that drive the most visibility for your brand.

Analytics

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. They help in developing an email list, converting subscribers into customers, and building trust and loyalty.

Key Performance Indicator

Backlinko

NOVEMBER 1, 2024

Meaning potential customers will see you first, instead of your competitors. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. Local SEO is a branch of SEO that focuses on increasing your business’s local search visibility so you can attract more customers in your area.

SEO

Power Digital Marketing

JUNE 3, 2025

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. Best Practices for a Successful Omnichannel Marketing Strategy 1.

Key Performance Indicator

Sachs Marketing Group

MARCH 12, 2025

This is ideal for healthcare providers who want to: Increase brand awareness across multiple platforms. Customer lists (previous patients or email subscribers). Using Customer Match to re-engage past patients. To prevent this: Use negative keywords (via brand exclusion lists) to reduce unnecessary spend.

User-Generated

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management