Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Let’s jump in!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. Continue reading to discover how automation can transform your store—from the biggest benefits and proven best practices to high-performing email flows you can start using right away.

eCommerce 62

eCommerce Shoppers Shipping Transform 62

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. This doesn’t achieve much for either the brand or the user.

eCommerce 123

eCommerce Branding CRM Retail 123

Martech

JULY 1, 2025

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. But a video?

eCommerce 118

eCommerce Entertainment Email Marketing Product 118

Neil Patel

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. These are brands you’d probably recognize.

eCommerce 144

eCommerce Retail Shoppers Shipping 144

Neil Patel

SEPTEMBER 9, 2020

Despite all the risks, the brand now makes more than half a million dollars a year (averaging around $1,500 per day ). She built her online store using Shopify, one of the best ecommerce platforms on the market. How to choose the best ecommerce platform for you. And some may not support digital products at all.

eCommerce 145

eCommerce Shipping Price Management 145

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.

Branding 87

Branding CRM Email Marketing Analytics 87

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 94

Branding User-Generated Shoppers Fashion 94

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 123

Price Email Marketing eCommerce Place 123

Litmus

SEPTEMBER 9, 2021

Email marketing continues to be unmatched when it comes to the return on investment it drives. Over 2,000 marketers weighed in to help us discover trends behind these returns. Transcript: The ROI of Email Marketing. Email consistently delivers an unmatched return on investment (ROI) every year. Absolutely.

Email Marketing 145

Email Marketing PR Analytics CMO 145

Martech

OCTOBER 14, 2024

Maybe because you’re so used to seeing or sending them that you don’t understand how they can undermine your email program and affect your relationships with your customers. I am enraged when I get image-only emails from top-level companies with stellar email track records. Let me explain. It’s not.

Email Marketing 130

Email Marketing Law eCommerce User-Generated 130

AWeber

MAY 3, 2022

Want to make your brand more visible to your target audience - so you can attract and convert more customers? But to get there, you may need to revaluate the ecommerce marketing strategies available to you. A quick search online will show you that there are tons of marketing strategies to choose from. Who doesn't!

eCommerce 128

eCommerce Marketing Strategy Social Media Marketing User-Generated 128

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 142

Email Marketing eCommerce Marketing Marketers 142

Neil Patel

SEPTEMBER 19, 2020

As an industry, ecommerce is expected to grow at a minimum of 6.3 The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth. percent per year.

eCommerce 145

eCommerce Retail Promotion Shipping 145

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 126

eCommerce SEO User-Generated Key Performance Indicator 126

Jeff Bullas

JANUARY 17, 2023

In another survey, 70% of consumers say that how well a brand understands their individual needs impacts their loyalty. So why do eCommerce businesses fail to deliver? The average eCommerce business owner stops at personalizing the first line of their emails to include a customer’s name. Lack of data. It’s crazy!

eCommerce 290

eCommerce Shipping Email Marketing Education 290

Unbounce

JULY 19, 2022

Affiliate marketing refers to an affiliate or third party promoting a merchant’s products or services for commission rates that serve as additional revenue. Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketing 145

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 145

Email Marketing Whitepaper Shipping Marketing 145

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Get names, emails, phone numbers & more. For ecommerce, this means you’re not just spamming your entire list with a generic email.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Practical eCommerce - Marketing

JANUARY 4, 2023

The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall. The post Boost Email Marketing Results with BIMI appeared first on Practical Ecommerce.

Email Marketing 119

Email Marketing eCommerce Marketing Marketers 119

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Martech

MARCH 12, 2025

With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Send instantly upon sign-up.

Non-Profit 112

Non-Profit User-Generated Shipping eCommerce 112

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. This question becomes more frequent as major ESPs rush to release their own version.)

Email Marketing 133

Email Marketing User-Generated Marketing Marketers 133

Practical eCommerce - Marketing

MARCH 14, 2023

We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. The post Study: Klaviyo, Text Messaging Drives DTC Ecommerce appeared first on Practical Ecommerce. Most used Klaviyo and most solicited mobile phone numbers.

eCommerce 107

eCommerce Email Marketing Branding Marketing 107

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 120

Transform Copywriting Email Marketing Shoppers 120

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. Fortunately, the right ecommerce tools can help you get it all done with ease. Fortunately, the right ecommerce tools can help you get it all done with ease.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Vertical Response

AUGUST 25, 2024

A multi-channel marketing approach, including social media, email, and SMS, significantly improves engagement and conversion rates. Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Vertical Response

NOVEMBER 10, 2024

Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates. Ultimately, understanding the impact of email frequency helps maintain a healthy balance and achieve desired outcomes.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Litmus

SEPTEMBER 25, 2024

Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates.

Management 99

Management Marketing Marketers CRM 99

Martech

MARCH 15, 2024

Consider this: If you use templates, your competitors and similar brands will also use them. Your campaigns become indistinguishable from what others are sending out and your brand’s unique voice is nowhere to be found. Audiences are observant — they’re likely to notice how similar your look is to other brands.

Email Marketing 136

Email Marketing Marketing Marketers eCommerce 136

Hubspot Marketing

MARCH 26, 2025

Now affectionately known as the Big Sis to Young Creatives with accolades including Forbes 30 Under 30 West is building a digital brand around providing career advice to rising professionals. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. It was about adding value.

Gen Z 119

Gen Z User-Generated eCommerce Promotion 119

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. These channels include email, mobile apps, websites, social media, SMS, and more.

Email Marketing 127

Email Marketing Transform eCommerce Customer Journey 127

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

Email Marketing 119

Email Marketing eCommerce Marketing Marketers 119