Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.

Email Marketing 83

Email Marketing User-Generated Communications Marketing 83

Martech

MAY 24, 2024

I contribute to this fast-moving culture because if you obey the law, you’ll get run over. Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. Why should you fear email jail? But emails are not magazine ads. How frustrating.

Law 117

Law Logistics Promotion Email Marketing 117

Sachs Marketing Group

SEPTEMBER 21, 2022

Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. The Main Benefits of Email Marketing. Yes, seriously.

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Martech

SEPTEMBER 2, 2021

14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . As email marketers, we need to have a greater sense of purpose. I’m looking forward to MarTech on Sept.

Email Marketing 122

Email Marketing Key Performance Indicator Marketing Marketers 122

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

eCommerce 132

eCommerce Law Shipping B2C 132

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. It’s also worth noting the popularity of Skims products on TikTok.

Gen Z 92

Gen Z Millennials Law User-Generated 92

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 123

Law Marketing Marketers User-Generated 123

Digital Marketer

DECEMBER 21, 2023

All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. Around 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. With the right AI tools , you can create content that resonates with your brand voice.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. Sometimes, it’s not even your fault.

Law 144

Law Real Estate Email Marketing Direct Mail 144

Digital Marketer

NOVEMBER 26, 2022

Photo credit: Rodnae Productions. Research conducted by Statista in 2021 shows that SMS and texting experienced a 75 percent year-over-year increase in popularity among customers—higher than email and in-app messaging. This is more reason to make SMS marketing part of your digital strategy. Works very well with email marketing.

Law 81

Law CRM User-Generated Communications 81

Vertical Response

MARCH 8, 2024

Ready to elevate your email game? Key Takeaways Email deliverability is crucial for successful email marketing, going beyond ensuring emails just reach subscribers’ accounts to guaranteeing they land in the inbox for better engagement and ROI. Let’s dive in. It also significantly boosts your sender’s credibility.

Email Marketing 93

Email Marketing Communications Law Transform 93

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? Spam complaint rate.

Email Marketing 105

Email Marketing Law Education Place 105

Hubspot Marketing

FEBRUARY 20, 2024

Usually, when you sign up for an email marketing service , you get a standardized email footer that contains this information by default. This ensures that you are not breaking GDPR, CCPA, POPIA, CAN-SPAM, and other laws that protect customer data and prevent spam. Here are the emails and what I liked about them.

Transform 112

Transform Law Energy Email Marketing 112

Customers.ai

DECEMBER 11, 2023

The email spam filter updates by Google and Yahoo mean that marketing agencies are now contending with stricter criteria for inbox placement. Messages that may have once sailed smoothly into the inbox are now subject to heightened scrutiny and email marketing agencies are going to have to be aware.

Law 100

Law Marketing Marketers Advertising 100

Campaign Monitor

APRIL 27, 2022

Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective. Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services. Make sure you understand the laws. Start building your subscriber list.

Law 99

Law Analytics Email Marketing B2C 99

Sachs Marketing Group

JULY 18, 2023

The power of having direct communication with a dedicated audience who are interested in your product or service cannot be underestimated. An email list is a collection of email addresses that a business can leverage to send informative and promotional content. This is where email marketing shines.

Email Marketing 52

Email Marketing Law Communications Customer loyalty 52

Martech

MARCH 25, 2022

You’ve been working in email for 23-plus years, and you’ve seen everything. How can you hate email?” ” I don’t hate email at all. But I hate how many marketers use email. Here are my top five things email marketers need to stop doing and what to do instead. Immediately.

Real Estate 126

Real Estate Email Marketing Shoppers Law 126

Hubspot Marketing

OCTOBER 7, 2022

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. But what is drip marketing, and how can it benefit your business?

Direct Mail 114

Direct Mail Law Marketing Marketers 114

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Few Brands Saw Major Cuts in List Size.

Law 64

Law Email Marketing Branding Management 64

Hubspot Marketing

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

User-Generated 133

User-Generated Direct Mail Email Marketing Price 133

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 104

Affiliate Marketing Non-Profit Finance Promotion 104

Vertical Response

JUNE 10, 2024

Email marketing is crucial for businesses, but common email marketing mistakes can severely impact your results. This article explores the top 15 mistakes marketers often make and provides actionable tips to avoid them, helping you boost your campaign’s effectiveness.

Email Marketing 63

Email Marketing Transform Law Marketing 63

Hubspot Marketing

JUNE 3, 2024

With the help of AI tools, I got the name, slogan, and brand color suggestions in just a few minutes, and they were all stunning (more on this later). It can also analyze customer purchase history to identify products that customers are likely to buy together. That’s why 48% of marketers use generative AI for research.

User-Generated 101

User-Generated Customer Journey Marketing Marketers 101

SocialPilot

FEBRUARY 26, 2024

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.

Transform 72

Transform User-Generated Marketing Marketers 72

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration.

Law 108

Law Analytics Email Marketing Communications 108

Sprout Social

JUNE 14, 2022

Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ).

Marketing Strategy 103

Marketing Strategy Shipping Marketing Marketers 103

Customers.ai

DECEMBER 11, 2023

The email spam filter updates by Google and Yahoo mean that marketing agencies are now contending with stricter criteria for inbox placement. Messages that may have once sailed smoothly into the inbox are now subject to heightened scrutiny and email marketing agencies are going to have to be aware.

Law 56

Law Marketing Marketers Advertising 56

Hubspot Marketing

MAY 24, 2023

Automated Email Marketing Campaigns Automated email marketing has also been around for years. But AI tools can help produce more engaging email content and learn about your email list behaviors. HubSpot Content Assistant can help you create marketing emails. HubSpot Academy can help.

User-Generated 87

User-Generated Non-Profit Marketing Marketers 87

Martech

OCTOBER 28, 2021

How to move to a first-party data marketing strategy . Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. Email marketers in search of new marketing technology to meet challenges .

Law 100

Law Email Marketing New Technology Digital Marketing 100

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. B2B digital marketing strategies , such as SEO, PPC, social media marketing, and email marketing, provide structured and effective ways to reach and engage other businesses online.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Customers.ai

JANUARY 8, 2024

Wouldn’t it be even better if you could capture their work email addresses, names, and company information to put into your sales and marketing funnel? They capture the people on your site – the people already familiar with your brand and already interested in what you have to offer.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Martech

OCTOBER 18, 2021

Keeping pace with privacy laws and practices. “We’re Is your brand keeping pace with these changes?”. Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. Read more here.

Transform 91

Transform Shoppers Law User-Generated 91

Duct Tape Marketing

FEBRUARY 14, 2018

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations.

Email Marketing 47

Email Marketing Real Estate Marketing Marketers 47

Exposure Ninja

OCTOBER 16, 2023

Print Print marketing refers to any marketing material that’s printed, including: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Being featured in a magazine or newspaper article. During America’s Super Bowl, prices are as high as $6.5

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Neil Patel

DECEMBER 13, 2022

83% of companies are increasing their content production budget. Email Marketing. 56% of companies said they would increase their email marketing budget. 38% of companies plan on maintaining their email marketing efforts. 38% of companies plan on maintaining their email marketing efforts.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Customers.ai

NOVEMBER 16, 2023

The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched.

Marketing 73

Marketing Marketers User-Generated Email Marketing 73

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 121

Email Marketing Law B2C Marketing 121