Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Unless your #socialmedia images are commissioned or created in-house, you may be breaking the law. People often cite “fair use” as a defense for breaking copyright law.

Law 108

Law Branding User-Generated Millennials 108

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. It’s a prevalent problem within some industries, such as fast fashion.

Branding 114

Branding Law PR Fashion 114

Ariyh

JANUARY 8, 2024

. 📝 Intro Your sister-in-law loves music. The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. This is especially important if creating a beautiful product comes at the cost of quality loss. Click here.

Product 62

Product Direct Mail eCommerce Law 62

Hubspot Marketing

MAY 1, 2023

In 2023, having the right data can make or break your brand. As data privacy regulations continue to tighten and third-party data channels are phased out , just 29% of consumers say they trust brands with their data. Brands that can demonstrate their commitment to safeguarding consumer data will gain trust with their customers.

Law 113

Law Branding Analytics Communications 113

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. With the immense popularity of these consumer brands, it may sometimes seem like certain industries like the legal industry are ignoring social media as a marketing channel. The benefits of social media for law firms. Let’s dive right in.

Law 87

Law Social Media Marketing Thought Leadership PR 87

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. Write a 200-word introduction for a resume highlighting the candidate’s qualifications and accomplishments in law. ChatGPT prompts for marketing Are you a marketer looking for ways to drive creativity and productivity?

Product 92

Product Real Estate User-Generated Fashion 92

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it?

Branding 137

Branding Marketing Marketers Communications 137

Rock Content

APRIL 25, 2024

Branding is part of the survival of any business on the market. The effort to develop and implement a communication pattern is called brand messaging , and it can create a standardized way of conveying the brand’s values to the public. To detail the subject, we will cover the following topics: What is Brand Messaging?

Communications 52

Communications Branding Affiliate Marketing User-Generated 52

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

Branding 98

Branding PR Law Energy 98

Digital Marketer

AUGUST 3, 2023

There is no topic in business and marketing bigger than the topic branding. When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. The topic somehow does everything, doesn’t it?

Branding 82

Branding Law Price Copywriting 82

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Transform 63

Transform Customer Branding Food 63

Martech

APRIL 22, 2024

It also highlights IP issues that hang over all of AI and that can only be solved by law. You are making the declarative statements of what your product does and doesn’t do. And when it’s shown that what you’re saying is not true, then you’re no longer a trustworthy brand.” That’s not a great defense.

Law 109

Law User-Generated Promotion Branding 109

Hubspot Marketing

DECEMBER 22, 2023

This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. Image Source This knowledge lets you tailor your products and marketing strategies to align perfectly with your audience's wants and needs.

Branding 102

Branding Transform User-Generated SEO 102

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. Common privacy law provisions. Other laws. GDPR analogs.

Law 135

Law Pharmaceutical Marketing Marketers 135

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Gen Z 114

Gen Z Branding Law Transform 114

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. For instance, California has stricter data collection laws than other states, and countries and territories (like Canada and the EU) have their own laws and regulations.

Law 111

Law Health Retail Marketing 111

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 114

Branding Real Estate User-Generated Communications 114

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report.

Law 109

Law Personalized Marketing Branding Marketing Strategy 109

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. The rise of the conscious consumer Conscious consumers look beyond the surface appeal of products and services.

Gen Z 108

Gen Z Law Marketing Marketers 108

Jeff Bullas

DECEMBER 27, 2022

You might target your campaign towards law firms one month and home services the next. At the top-of-the-funnel, you will want to publish more informational and brand awareness-type pieces. Product research. To market any product well, your writers have to understand it thoroughly. Image Source. Keyword research.

SEO 275

SEO Copywriting Law Communications 275

Adobe Experience Cloud Blog

AUGUST 20, 2014

As the tech industry has learned, partnering with another product or solution can take both parties beyond the sum of their parts – it’s one of the rare cases in which 1+1 equals 3. Partner marketing allows you to leverage the credibility of your partner’s brand, which is especially important if you are just starting out.

Partner Marketing 132

Partner Marketing Law Thought Leadership Food 132

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12) John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Law 142

Law Manufacturing Search Marketers Product 142

Hubspot Marketing

NOVEMBER 15, 2023

In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base. What does this mean for marketers?

Non-Profit 139

Non-Profit User-Generated Law Entertainment 139

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Those same benefits also deliver great value for brands that are dedicated to building strong first-party data strategies.

Branding 114

Branding User-Generated Shoppers Law 114

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Law 107

Law User-Generated Education Branding 107

SocialPilot

FEBRUARY 14, 2024

Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer. But it shouldn’t end there.

Law 93

Law Influencer Marketing Transform Promotion 93

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

This trust spans from believing in their product to trusting the company with their private data. Marketing teams specifically are affected by how the law views and handles consent, targeted advertising, and data use. Steps for Building Consumer Trust and Brand. This allows users to control how they’re being contacted.

Branding 134

Branding Thought Leadership Law Communications 134

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production.

Copywriting 130

Copywriting Law User-Generated Communications 130

SMA Marketing

APRIL 18, 2024

By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Implementing effective SEO strategies ensures your law firm isn’t buried beneath a mountain of irrelevant search results.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Sprout Social

OCTOBER 5, 2021

Look no further than the news cycle to understand why consumers are becoming more careful about the businesses they support, the products they use and their impact on the planet. Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales.

Branding 106

Branding Law Food Health 106

Trade Press Services Newsletter

AUGUST 4, 2022

equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance. Companies will be required to make all privacy policies public and will not be allowed to deny a service or product based on an individual’s agreement to waive their privacy rights.

Law 130

Law Energy New Technology CRM 130

Martech

FEBRUARY 28, 2024

If I want to get to the top with a company, I should go to law school because they all have their JDs.” So my college career was designed to get on the path to going to law school. I was a political science and economics major and I did two internships at law firms and realized, “Oh my god. I hate this.”

Law 102

Law Millennials Price Management 102

Businesses Grow

FEBRUARY 12, 2024

His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize in “un-boxing” and product reviews. The creators build a loyal audience due to the quality of their content and fair product reviews. “We’re in trouble,” he told me.

Influencer Marketing 128

Influencer Marketing Entertainment Fashion Health 128

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. Per The Business of Fashion , Gen Z businesses are differentiating themselves from their millennial counterparts by creating super-niche products. This route requires less capital and calls for slower, more sustainable growth.

Gen Z 101

Gen Z Millennials Customer Acquisition Law 101

Martech

JULY 10, 2023

The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content. Anyone can now create beautiful images, videos, articles, 3D worlds, 3D products and more within seconds. Coming soon — an AI version of you!

Market Trends 133

Market Trends Law Transform User-Generated 133

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 123

Law Marketing Marketers User-Generated 123