Hubspot Marketing

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. Respondents were categorized as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.

Video Marketing 145

Video Marketing Entertainment Marketing Marketers 145

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 107

Branding Video Marketing Millennials B2C 107

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. In short, for many businesses, YouTube is where their videos go to die. How can it help my business?

Branding 100

Branding Gen Z Transform Education 100

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. .

Product 131

Product Branding Entertainment Promotion 131

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Retail 105

Retail Shoppers Entertainment Advertising 105

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 76

Entertainment Video Marketing Thought Leadership Education 76

Rock Content

OCTOBER 8, 2020

Recently, this type of media has been even more important, whether in learning or entertainment. Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing. Read on and check it out!

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. YouTube Shorts isn’t the place for shortened versions of your long videos.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Calvyn Lee Blog

JANUARY 28, 2023

Then in April, TikTok built on the experiential appeal of marketing on the platform by introducing interactive add-ons for in-feed ads designed to drive engagement. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Customers.ai

FEBRUARY 6, 2024

To help you better understand how to capture that top of the funnel traffic, we are going to dive deep into what top of the funnel marketing entails, breaking down its essential components, effective channels, and looking at the tools that can supercharge your efforts to reach a wider audience. What is top-of-funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. In the next year, consider a mix of content marketing that includes blogging.

Shoppers 145

Shoppers Energy eBook Promotion 145

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Sprout Social

APRIL 25, 2024

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 3. Download the template 6.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Hubspot Marketing

FEBRUARY 6, 2024

By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. Yet, her video was still entertaining and kept me and Olasimbo hooked.

Gen Z 98

Gen Z Entertainment Education Social Media Marketing 98

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. It can also enhance various aspects of business operations and marketing, when used efficiently. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Beware: you’re limited to five cards per video, so use them wisely.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. But you should give them a once-over for things like keyword placement and brand voice.

User-Generated 107

User-Generated SEO Social Media Marketing Analytics 107

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Search Engine Land

FEBRUARY 20, 2023

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Video has blown up, and it’s here. These days, audiences expect and demand video content from creators and brands. What does this mean for marketers? What is video content? ” Nope. It’s there.

SEO 94

SEO Entertainment Education Food 94

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Rock Content

MARCH 26, 2023

From the outside looking in, customers only see the great products, useful services, and cohesive brand identities that make their favorite brands irresistible. They don’t realize that all of that is the result of clever content creation and marketing. Videos Video marketing is hot right now, and it only gets hotter each year.

Whitepaper 52

Whitepaper Entertainment SEO Place 52

Digital Marketer

SEPTEMBER 6, 2022

However, some baby boomers are finding a place in the video-making app. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Tiktok users find it helpful to edit their videos to satisfaction before posting them. Their pain points and needs.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Introduce yourself: You can also use video to introduce your brand. Celebrate your customers: Video testimonials can be huge social proof points. Use video to tell their story. . But video can also be useful and educational.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. 23 Shemaroo Entertainment 66.7M

Entertainment 87

Entertainment Analytics Video Marketing Promotion 87

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses.

Social Media Marketing 101

Social Media Marketing Communications Entertainment Marketing 101

Martech

AUGUST 10, 2023

And I can have a crowd of people around me, all watching me, and amaze and entertain them for a brief time. The biggest problem I see is that we’re so disorganized with too many “priorities,” we’re all overwhelmed and that affects the marketing, that affects the message and communication with customers. Q: Do you have a favorite trick?

Shipping 92

Shipping Entertainment Customer Journey Communications 92

Digital Marketer

NOVEMBER 17, 2022

The Objectives of Digital Marketing Strategies. With the use of online resources, marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority by engaging users. Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. But you should give them a once-over for things like keyword placement and brand voice.

User-Generated 75

User-Generated SEO Social Media Marketing Analytics 75

Hootsuite

JUNE 1, 2022

Even better, you can do all of this in the same place you schedule all your social media content— Hootsuite. This means thinking about the colors , filters , and branding you use in your videos. Mixing up the types of videos you post will keep your Reels interesting and engaging. Tap into video.

Entertainment 104

Entertainment Social Media Marketing Management Video Marketing 104

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  ” There are several steps to optimizing your videos for search, all of which fall into two main categories.

SEO 115

SEO Analytics User-Generated Price 115

Hubspot Marketing

MARCH 5, 2021

As the full launch of YouTube Shorts inches closer, marketers are likely wondering how they'll take advantage of this video feature, what the final platform will look like, if it will have similar virality to TikTok, and how it could help brands better engage with YouTube's more than 2 billion active users.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Neil Patel

NOVEMBER 30, 2020

In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video?

SEO 135

SEO User-Generated Place Entertainment 135

Girl Power Marketing

NOVEMBER 18, 2021

Mark Zuckerberg’s Metaverse dream combines gaming, social media, entertainment, eCommerce, and work environments into virtual and augmented reality platforms that everyone will use. Several brands have been using AR for a while to assist shoppers in choosing new products. Facebook isn’t the first to use AR and AI, however.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Girl Power Marketing

NOVEMBER 18, 2021

Mark Zuckerberg’s Metaverse dream combines gaming, social media, entertainment, eCommerce, and work environments into virtual and augmented reality platforms that everyone will use. Several brands have been using AR for a while to assist shoppers in choosing new products. Facebook isn’t the first to use AR and AI, however.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52