Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Girl Power Marketing

AUGUST 24, 2023

That means there is still substantial room for growth, particularly for brands striving to effectively convey their marketing messages to women. Below are some statistics and insights that delve into the power of influencer marketing and why some brands outperform others in this area. The primary reason for this is authenticity.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Let’s examine four ways that brands can echo the approach of Nike and others to embrace purposeful profits. What if we start doubting how we do things?

Product 83

Product Branding Gen Z Health 83

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. What are TikTok challenges? million video creations.

Branding 107

Branding Gen Z Fashion User-Generated 107

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

Gen Z 91

Gen Z Millennials Law User-Generated 91

Power Digital Marketing

SEPTEMBER 23, 2022

The idea of brands promoting themselves in an authentic way is not groundbreaking. Edible cookie dough brand, DEUX , went to Instagram to explain how the wrong kind of flour almost resulted in a loss of $30,000. Organically, it is possible to join the platform from a brand POV. But is the platform sustainable?

Gen Z 52

Gen Z Logistics Branding Fashion 52

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

OCTOBER 25, 2022

For example, fashion is a popular category on TikTok. So much so, the hashtag #fashion has over 188 billion views on the platform. If you want to post fashion-related content, you might get lost in this competitive vertical. You can do this by using the search bar and typing keywords relating to your brand.

Gen Z 89

Gen Z Fashion User-Generated Promotion 89

Sprout Social

NOVEMBER 28, 2022

Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 122

Branding Gen Z User-Generated Promotion 122

Econsultancy

FEBRUARY 18, 2022

The majority of consumers will put other attributes such as value or convenience before a brand’s impact on the community. Let’s look at some values-driven brands and their marketing. Aerie generates organic engagement with themes of self-empowerment on social. Brand Purpose Best Practice Guide.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay.

Retail 101

Retail Gen Z Fashion Millennials 101

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion.

Retail 122

Retail Fashion Gen Z Branding 122

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Dash Hudson.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? Green marketing focuses on strategies that promote environmental awareness and protection. We’ll cover that and more below.

Gen Z 140

Gen Z Education Marketing Marketers 140

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 111

Gen Z Influencer Marketing Social Media Marketing Finance 111

Vertical Response

MARCH 13, 2023

Centennials, or Generation Z, are young consumers aged 9 to 24 who grew up in a technology-driven era. To effectively reach out to them, brands must understand their unique behaviors and preferences. A fast fashion brand targeting Centennials might research and understand that this demographic values inclusivity and diversity.

Email Marketing 63

Email Marketing Gen Z Fashion Marketing 63

Many Chat

JULY 13, 2022

In fact, a massive 500 million Instagram users view Stories every day, with a quarter of Gen Z and Millennials relying on them to discover products and services. Story Highlights contribute to your Instagram brand identity and profile aesthetic. Followers can revisit content they’ve enjoyed, increasing follower engagement.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. playing in the background.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hubspot Marketing

APRIL 21, 2023

The team also needed to figure out how to improve page navigation while still representing the brand. Neurogan’s Deal Promotion Making the most of email promotion is important for any company, especially those in competitive industries. Results These changes brought higher revenue for promotions and higher click rates.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Hubspot Marketing

SEPTEMBER 28, 2022

How Brands Should Use the Creator Economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Other monetary opportunities include: Branded content. How Brands Should Use the Creator Economy. Image source.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Source: [link].

Millennials 134

Millennials Gen Z Retail Marketing 134

Power Digital Marketing

JANUARY 19, 2023

These days, however, Gen Zs are bucking that trend by relying on social media platforms like TikTok to answer their most pressing questions. 1 In other words, brands that want to reach younger audiences need to learn how to advertise on TikTok. Brands looking to “hack” the social platform can do so with relative ease.

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. At their simplest, in-game ads let brands’ names and logos appear in digital environments — an Obama billboard in Madden NFL 13, for example, or real restaurant chains in the Crazy Taxi setting.

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Let’s get started. Moreover, 47.4%

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the practice of promoting educational institutions, programs, products, or services to prospective students (aka clients), thus increasing student enrollment. It boosts brand recognition. Successful marketing campaigns lead to a strong and recognizable brand identity for educational institutions.

Education 92

Education Gen Z eBook Marketing 92

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Buffer Marketing

DECEMBER 20, 2023

pic.twitter.com/ulFwNsBnEA — DiscussingFilm (@DiscussingFilm) June 26, 2023 It sparked a global trend in pink fashion and accessories, resonating powerfully with audiences.   All of the promotion on social media led to a smashing success, making The Last of Us the most successful case of a video game making the leap to a show.

Gen Z 114

Gen Z 2023 Trends User-Generated Social Media Marketing 114

Martech

MAY 13, 2022

Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. Location-based marketing.

Transform 123

Transform Gen Z Shoppers Retail 123

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145