Remove Branding Remove Fashion Remove Market Research Remove Price
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When $.99 pricing works best

Ariyh

. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). Can be tested for B2B Research date : June 2020 📈 Recommendation $.99

Price 62
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Global Branding: What it is And How to do Global Brand Management

Rock Content

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

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Reassure, don’t pressure people

Ariyh

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). Want your brand here? ✋ Limitations The study only tested exclusive, limited edition, fashion products. ” (time scarcity) “Only 3 left at this price!”

Retail 57
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Mobile buyers want unique (vs popular) products

Ariyh

Want your brand here? ✋ Limitations The research tested a broad range of products (wine, designer items, chocolates, and giving to charity), but did not look at how the effect might be strengthened or weakened for items where self-expression is irrelevant (e.g. Two months later, ChatGPT reached 100 million active users.

Product 67
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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. CCO: How do you feel about the ways brands have used VR to date?

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3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

Contently B2C

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Influencer marketing. For some luxury brands, the solution has been to partner with a social influencer agency.

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The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion

Digital Marketer

The written word (and that includes email) has the power to make neurochemical connections in the brain that inspire brand loyalty… for life. Be mindful of how your reader first learned about your brand. Follow-through shows you pay attention and that your brand values integrity. The L.O.V.E. Find common ground.