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When $.99 pricing works best

Ariyh

. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). Can be tested for B2B Research date : June 2020 📈 Recommendation $.99

Price 62
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23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot Marketing

Price: Free. It also pairs its contacts database with a dashboard that shows you a high-level view of which marketing efforts are paying off and converting and which ones aren’t. Price: Free plan or $29/month to $49/month. Price: Free plan or $49/month. Research Tools. Price: $99/month to $499/month.

Analytics 143
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Reassure, don’t pressure people

Ariyh

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). ✋ Limitations The study only tested exclusive, limited edition, fashion products. ” (time scarcity) “Only 3 left at this price!” So is there a better way?

Retail 57
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Mobile buyers want unique (vs popular) products

Ariyh

Fashion retailer Old Navy’s mobile homepage includes a section of items “Picked for you” ⚡ Steps to implement Track whether a visitor to your website or ecommerce store is browsing from a mobile or desktop device. 📖 Research Phone and Self: How Smartphone Use Increases Preference for Uniqueness.

Product 67
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Suggest product pairings to boost your sales

Ariyh

In-store marketing encouraging customers to seek advice from salespeople (e.g. For example, fashion retailer Mango sends follow-up emails after a purchase with suggestions of other items to pair with the purchase. Journal of Marketing Research (June 2022) 🏫 Researchers Jennifer K. D’Angelo.

Product 52
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The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion

Digital Marketer

You may need to conduct market research, analyze customer feedback, or gather data on their demographics and behavior. If price is a concern, offer discounts, financing options, or alternative pricing plans that fit within the customer’s budget. If they did it for them, they can do it for you, too!

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How to Create a Solid Strategy for Your VR Product

Adobe Experience Cloud Blog

As costs for expensive hardware have steadily decreased and development time for software has shortened, prices for commercial VR products have gone down, and consumer interest has gone up. Although VR has had slower growth in the past few years, the market has begun to pick up at a fast rate. VR Is the New Reality.

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