Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Neil Patel

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Sleep so much? Like boxes?

Millennials 129

Millennials Food Shoppers Health 129

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 47

Millennials Entertainment User-Generated Marketing 47

SmartBrief - Marketing

AUGUST 1, 2023

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. The line between video games and other media is blurring, too.

Customer 52

Customer Millennials Transform Gen Z 52

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. As of 2019, 79.5% households.

Millennials 111

Millennials Shoppers Food User-Generated 111

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. Which content marketing brands have rocked the boat and set the example? General Electric. Need a lesson in brand storytelling? GoldieBlox.

Content Marketing 94

Content Marketing Branding Food Millennials 94

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. More User-Generated Content (UGC). Consumers generally love UGC. Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 110

Branding Transform Gen Z Entertainment 110

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Users are most engaged on social media when they’re entertained.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

JUNE 14, 2022

Expanding into older demographics makes sense for brands. But senior content creators (also known as “granfluencers”) are reaching across generational lines. Younger generations often assume that older generations are out of touch, technophobic and frankly, removed from internet culture. Why we love senior influencers.

Gen Z 97

Gen Z Transform Millennials User-Generated 97

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. Any trend is fair game for any user of the app, and often businesses and entrepreneurs successfully adapt trends made by creators. Glow-ups also work great for generating positive engagement. In short, no.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Buffer Marketing

OCTOBER 18, 2023

Remember when all you could do on Instagram was share oversaturated images of your food?   A great example of this is how the trainers behind the Sweat app helped users stay accountable in their 12-week challenge by creating a Broadcast Channel for each program and trainer. Love you, Lo-Fi filter.)

User-Generated 133

User-Generated Millennials Food Analytics 133

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 114

Customer Gen Z User-Generated Health 114

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials.

Gen Z 87

Gen Z Millennials Shoppers Price 87

Neil Patel

JULY 31, 2021

Awareness: First, a person discovers your brand and becomes a lead. The first stage is all about building brand and product awareness. You’re trying to generate some buzz and encourage prospects to learn more about your company and how your products can help them. Implement Strategies and Create Content to Generate Awareness.

User-Generated 145

User-Generated Analytics Product Millennials 145

Dana Nicole

FEBRUARY 1, 2021

. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. TikTok is a video platform where users can record videos up to 60 seconds in length.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. After enough brand partnerships, some have turned this into a full-time career. She works with brands around the world, fitting them into her aesthetic. The value of influencer marketing.

Influencer Marketing 111

Influencer Marketing Fashion Marketing Marketers 111

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. According to Instagram, 87 percent of users have bought something promoted by an influencer. Influencers are everywhere. million of them work on YouTube. Sounds great, right?

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Millennials Promotion 124

Hubspot Marketing

AUGUST 2, 2018

Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google. You can either amplify your brand’s awareness, consideration, or conversions. Brand awareness.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Since Facebook is one of the first and most successful social media platforms, you probably should be marketing your brand or products on it if you aren't already.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Buffer Marketing

OCTOBER 18, 2023

Remember when all you could do on Instagram was share oversaturated images of your food?   A great example of this is how the trainers behind the Sweat app helped users stay accountable in their 12-week challenge by creating a Broadcast Channel for each program and trainer. Love you, Lo-Fi filter.) Find out more.

User-Generated 52

User-Generated Millennials Food Analytics 52

Exposure Ninja

OCTOBER 2, 2023

This includes: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Let’s start by taking a look at a billboard campaign. Now there’s Red Bull branding on the cars, the uniforms and, of course, the players drink Red Bull during interviews.

PR 52

PR Marketing Marketers Promotion 52

Sprout Social

JULY 30, 2018

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. • Women pin 92% of Pinterest Pins.

Advertising 83

Advertising Advertisers Promotion User-Generated 83

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 104

Gen Z Branding Transform Food 104

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. If this was a real game, who would you main? Anheuser-Busch’s #LetsGrabABeer.

Gen Z 132

Gen Z User-Generated Millennials Branding 132

Hootsuite

NOVEMBER 28, 2022

You can create loyal brand advocates when your customer experience management is on point. Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. Take dog food suppliers Chewy, for example.

Management 123

Management Customer CRM Customer Journey 123

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. According to Statista, the world’s social media user count was 4.26 At its peak, Friendster had over 8 million users. million social media users in the Philippines in 2022 – Meltwater 82.4%

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Neil Patel

FEBRUARY 3, 2021

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. If you’re in the legal sector, generating just 100 clicks would cost you an average of $675. Unless you’re a brand new business, you’ll already have a customer base. Millennials or Zoomers? Middle-aged or retired?

Target Market 142

Target Market Food User-Generated Marketing 142