Martech

MAY 27, 2025

Consumers Price, not brand, is driving decisions: 76% of U.S. consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. What’s significant?

Branding

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Social marketing and performance marketing collide. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Top 5 social media trends for 2020.

Gen Z

Martech

FEBRUARY 11, 2022

CarMax the online and in-store used car dealer, was also a winner by having no fewer than three ads in the top 10 (no other brand had more than one). According to Acuity, this reflects a steeply increased interest in the used car market during a period when supply chain issues were making new cars hard to obtain.

Retail

Martech

JUNE 14, 2022

The project is a collaboration between IAB Experience Center, the IAB Tech Lab and the Media Rating Council, alongside in-game ad companies, brands, and agencies. The potential of gaming as a marketing channel is vast with an estimated global audience of over 3 billion gamers — much larger, for example, than the CTV audience.

Gen Z

Martech

SEPTEMBER 28, 2022

It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. Recover lost shoppers with verified offers.

Gen Z

Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. Read next: Zefr promises brand safety on TikTok with new AI offering. How long that will last, who knows?

Gen Z

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data. By that time, the holiday season was halfway over.

Gen Z

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. What happened this time with Belonging to the Brand ? Belonging to the Brand is an extension of that. It haunted me.

Gen Z

Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C

Litmus

SEPTEMBER 24, 2024

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

Shoppers

Welcome Software

MARCH 11, 2022

60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? The problem isn’t that consumers don’t want content — it’s that brands aren’t managing content effectively.

Management

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. Adapting your sales and marketing initiatives to target these age groups can significantly improve the number of customers your business receives. According to research, 52% of Filipino online shoppers are in the 25-34 age range.

eCommerce

Hootsuite

SEPTEMBER 3, 2020

However, we did manage to hit the mark on several of our top social trends predictions for 2020: Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. New digital divides in key demographics, a shift towards performance marketing tactics. Is brand purpose a buzzword?

CMO

Set Up

AUGUST 3, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with John Ross , the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.

CMO

Martech

JUNE 8, 2023

Here’s an example from Ace Puzzles: For many brands, the limited-term opt-out has become another step in the email workflow. Its value has also generated an ongoing debate among email marketers. Is the holiday or event email a worthy effort that shows customers your brand cares about their well-being? No problem.”

Gen Z

Hubspot Marketing

MARCH 31, 2025

Which is how I feel about high-performing marketing teams: Hard to describe, but easy to spot. So Ive uncovered the seven surprising ways top-performing marketing teams are winning in 2025, based on HubSpots 2025 State of Marketing report and why others are missing the mark.

Gen Z

Backlinko

JULY 2, 2024

Speakers The ISS doesn’t have a list of speakers for 2024 yet.

SEO

Buffer Marketing

DECEMBER 10, 2024

Brands and creators focused on wellness, mindfulness, or even food and beverage can tap into this trend. Partner with self-care brands for giveaways or exclusive offers. On social media, brands often participate by sharing funny fake announcements or playful content. Humor humanizes your brand and boosts engagement.

Health