Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 111

Gen Z Branding Millennials Transform 111

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception.

Advertising 141

Advertising Advertisers Health User-Generated 141

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Spiralytics

NOVEMBER 14, 2023

Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age.

Gen Z 52

Gen Z Millennials Health Transform 52

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level.

Entertainment 52

Entertainment Health Energy Transform 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? A cheesy marketing stunt?

B2C 88

B2C Content Marketing Food Transform 88

Neil Patel

APRIL 20, 2021

They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence Drives the Value of Your Product. Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective.

Millennials 137

Millennials User-Generated Education Advertising 137

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 107

Branding Price Influencer Marketing Transform 107

Hubspot Marketing

MARCH 21, 2024

Turner Construction also has superb site health. Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.” Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content. Many brands used to overlook social media. Educate your audience.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. A number of companies have used branded hashtag challenges to great effect, but the reigning champion is Chipotle. Make it fun.

User-Generated 145

User-Generated Transform Health Promotion 145

Neil Patel

NOVEMBER 12, 2021

Most brands can resonate with this trend. In this post, I’ll share several measures you can take to encourage your followers to buy from your brand on Instagram. The right tools can transform your feed into an immersive shopping experience. is more suitable for smaller brands. Like2Have.it The price is $20 a month.

User-Generated 141

User-Generated Fashion Transform Influencer Marketing 141

Spiralytics

NOVEMBER 29, 2023

million Content: It’s not a Filipino TikTok influencer list without Vice Ganda—arguably the most iconic comedian and entertainer of her generation. Of course, her TikTok account is filled with comedic videos and skits that garner millions of views, but she also uses it to endorse products and brand partnerships to a broad audience.

Gen Z 98

Gen Z Food Transform User-Generated 98

Sachs Marketing Group

SEPTEMBER 26, 2023

Leveraging Instagram’s multiple features can help you build a strong brand presence and foster community engagement. Fortunately, there are a few things you can to do create content for Instagram more effectively and enhance your overall social media marketing. Struggling with a lackluster Instagram profile? Let’s crush it!

User-Generated 91

User-Generated Transform Marketing Marketers 91

Unbounce

JUNE 6, 2023

00:03:13] Pete: James, I know for a fact in this series we’re going to be exploring a lot about the importance of the inputs in AI marketing and how we do have to structure our queries and our layers accordingly to really get the outputs that we’re looking for. I’m the art director in, the brand team here at Unbounce.

Marketing 126

Marketing Marketers Entertainment Transform 126

Buffer Marketing

OCTOBER 9, 2023

Legal challenges could potentially affect X's branding or operations. Stay updated on legal developments that could impact X's platform policies or branding. Use these tools to optimize your learning and recruitment initiatives, and to improve marketing and sales strategies.

Gen Z 86

Gen Z User-Generated Transform Education 86

Hootsuite

OCTOBER 23, 2023

In the strictest sense, a social media team manages and maintains your brand’s presence on social media. But depending on your team’s size and your brand’s social media goals, this can mean many different things. But at its core, they manage and maintain your brand’s social media presence.

Copywriting 80

Copywriting CMO Influencer Marketing Analytics 80

Neil Patel

SEPTEMBER 22, 2020

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. More users, more sales, and more brand awareness. People want brands they can rely on and trust.

Fashion 145

Fashion Transform User-Generated Food 145

Hootsuite

JULY 7, 2020

Until recently, social media activism has been somewhat optional for brands. A recent poll from Morning Consult finds that the majority of people would see a brand that declines to make a statement in a less favourable light. . Social movements are not marketing opportunities. Can a company opt out of social media activism?

Non-Profit 145

Non-Profit Retail Gen Z Health 145

Hubspot Marketing

AUGUST 9, 2023

Is AI revolutionizing the retail industry?

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90

The Social CMO

MARCH 21, 2022

We instead invest in branded assets to connect the dots back to owned media. We need to evaluate these shared experiences and the extent of which we are in fact delivering against what it is we have stated in our brand promise. Jeff Bezos once famously said that your brand is what people say about you when you’re not in the room.

Customer 52

Customer Customer Journey Non-Profit Transform 52