Social Media Examiner

APRIL 4, 2024

In this article, we’ll explore how to create a no-cost B2B influencer marketing program. Why Is Influencer Marketing Important?

Influencer Marketing 92

Influencer Marketing Marketing Marketers Branding 92

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 99

Influencer Marketing User-Generated Key Performance Indicator Analytics 99

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 95

Social Media Marketing Marketing Strategy User-Generated Marketing 95

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Hubspot Marketing

MAY 31, 2022

Social media marketing isn’t easy, and it’s even more challenging for introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.

Social Media Marketing 134

Social Media Marketing Energy Finance Analytics 134

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. How to identify the right Instagram influencer for your UK brand?

Branding 103

Branding Fashion Food COS 103

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. Get it right, and watch your brand grow in a big way. But what is social media marketing? Looking for the best place to do some serious SaaS marketing ? Looking to connect with Gen Z?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

OnPassive Marketing

OCTOBER 13, 2022

Influencer marketing uses social media influencers in a marketing campaign to promote or endorse brands. The strategy is so powerful that some companies are beginning to wonder if they should ditch traditional marketing altogether in favor of influencer-based campaigns.

Traditional Marketing 81

Traditional Marketing Influencer Marketing Marketing Marketers 81

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketing 52

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Marketing Marketers 52

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? So does that mean influencer marketing is no longer effective? Not exactly.

Influencer Marketing 119

Influencer Marketing Social Media Marketing Marketing Marketers 119

Girl Power Marketing

OCTOBER 20, 2022

What did other CPG brands do to weather the last recession? Which brands increased profit and exposure when consumer spending was down? Which marketing tactics helped them gain traction, and which were a bad use of their budget? Make the Most of Organic Social Media. Tweak Your Paid Social Strategy.

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

illumin

SEPTEMBER 25, 2023

The birth of paid social With the rise of social media came the birth of social media marketing. Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model.

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. But have you thought about influencer marketing?

Influencer Marketing 69

Influencer Marketing Advertising Advertisers Marketing 69

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Develop a Budget.

Social Media Marketing 96

Social Media Marketing Marketing Marketers User-Generated 96

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Why pay attention to the creator economy? It’s also important to consider format and platform.

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. What is influencer marketing? 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. A lot of businesses owe their popularity to social media platforms, especially Facebook. Why Should Brands Prioritize Facebook Reels?

Branding 96

Branding Social Media Marketing Promotion Marketing 96

Duct Tape Marketing

JULY 28, 2020

How to Get Started in Influencer Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neal Schaffer. In this episode of the Duct Tape Marketing Podcast , I interview Neal Schaffer, author of The Age of Influence: The Power of Influencers to Elevate Your Brand.

Influencer Marketing 97

Influencer Marketing Education Social Media Marketing Marketing 97

Girl Power Marketing

OCTOBER 20, 2022

What did other CPG brands do to weather the last recession? Which brands increased profit and exposure when consumer spending was down? Which marketing tactics helped them gain traction, and which were a bad use of their budget? In fact, 92% say they’d trust a person —even a stranger—more than an ad from a brand.

Influencer Marketing 52

Influencer Marketing Branding Millennials Retail 52

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 116

Branding Law Influencer Marketing Entertainment 116

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” ” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. billion in 2021 to $22.2

Influencer Marketing 96

Influencer Marketing Marketing Marketers Education 96

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 48

Marketing Strategy Branding Market Segmentation Marketing Mix 48

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground.

Social Media Marketing 105

Social Media Marketing Marketing Marketers eCommerce 105

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 103

Retail Branding User-Generated SEO 103

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Image: Influential Market Intelligence.

Transform 123

Transform Entertainment Social Media Marketing Marketing 123

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 91

Gen Z Branding Influencer Marketing Fashion 91

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). In this article, I will share five inspirational examples of effective marketing for financial services.

Marketing 94

Marketing Marketers User-Generated Influencer Marketing 94

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54