Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Testing influencers. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. If you have a PR team or vendor, that would be great. Leaning into CRO. Expert POVs.

SEO

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Talkwalker is especially useful to spot activity peaks in conversations about your brand. and many more.

Analytics

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands.

Influencer Marketing

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content. Most brands probably won’t even know a term is trending.

SEO

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. Clarify Your Core Values: What does your brand stand for?

Branding

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. What is a global social media marketing strategy?

Social Media Marketing

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. The leading tools can help you answer questions like: What were our top posts on TikTok this year?

Analytics

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR.

PR

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Let’s break down and understand the following: What does digital marketing include? What results can you expect from each marketing effort? Improved brand visibility: Higher search rankings increase your brand’s visibility.

Digital Marketing

Martech

APRIL 9, 2025

Brands spend tens to hundreds of millions of dollars to associate themselves with public figures who embody influence, aspiration or cultural clout. Some of the largest deals include lifetime royalties and equity stakes like LeBron’s partnership with Beats, which paid off handsomely when Apple acquired the brand.

Fashion

SocialPilot

JULY 12, 2024

The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment. Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals. Website Traffic: Website clicks, referral traffic.

Analytics

Sachs Marketing Group

JANUARY 13, 2025

Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously. Why a Multi-channel Marketing Strategy is Essential in 2025 In an increasingly interconnected digital world, consumers no longer interact with brands through a single channel.

Digital Marketing

The CMO Survey

JULY 3, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Sprout Social

MAY 22, 2025

Partner with influencers Influencer marketing isnt just for big brandsits a powerful tool for nonprofits looking to amplify their mission through trusted voices. Not everyone can give money right awaybut they might become some of your most passionate advocates if you offer them other ways to get involved.

Social Media Marketing

The CMO Survey

JULY 1, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

The CMO Survey

MAY 9, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Power Digital Marketing

JUNE 3, 2025

With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. This guide breaks down the essential tactics fashion brands need to boost their online presence, attract the right customers, and turn clicks into conversions. What is SEO for Fashion Ecommerce?

Fashion

Zumvu

JUNE 17, 2025

For brands, creators, or small businesses, keeping pace feels like a full-time job. It’s gotta be snappy, engaging, and on-brand, which is easier said than done. Brands post smarter, not harder, and see better reach without changing a word. Platforms shift, trends flare up, and what’s hot today is stale tomorrow.

Finance

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health

The CMO Survey

JUNE 30, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

The CMO Survey

JULY 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

The CMO Survey

JUNE 25, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Exposure Ninja

JULY 24, 2025

As platforms like ChatGPT , Claude, Perplexity , Gemini and Google’s AI Overviews and AI Mode change the way people search, the brands getting mentioned in AI responses are the ones winning visibility, clicks and trust. The more visibility your brand earns across these channels, the greater your traditional SoV.

Health

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing

Sprout Social

AUGUST 1, 2025

With an increasingly diverse user base and a unique style of content consumption, TikTok demands an informed approach from brands. This is good news for marketers. A high consumer-to-creator ratio means branded content has a better chance of cutting through to reach more viewers with less noise from other creators.

Gen Z

The CMO Survey

JULY 22, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. In a traditional sense, influencer seeding is a PR strategy.

Influencer Marketing

The CMO Survey

JUNE 16, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Hubspot Marketing

SEPTEMBER 10, 2024

Brdnik recommends setting aside 10% of your annual budget as a contingency fund for unexpected circumstances or opportunities, such as a viral trend that could help enhance brand visibility or testing out the new shiny AI tool that will help the team create better and faster articles. We are not active on the platform.

Marketers

The CMO Survey

JULY 8, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

Analytics

Hubspot Marketing

MAY 5, 2025

As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. Agentic social media AI can handle much of social medias grunt work, things like monitoring sentiment, answering customer questions, or even defusing minor PR flare-ups before they trend (more on that later). But an AI agent?

Price

Duct Tape Marketing

FEBRUARY 26, 2025

SEO strategy must evolve Instead of chasing organic traffic, brands should focus on influencing audiences where they are on social platforms, communities, and third-party sites. Content marketing needs a shift Creating content that thrives on Google, social media, and other platforms without requiring clicks is the new game.

Marketing Strategy

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

PR

Sprout Social

SEPTEMBER 26, 2024

But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. The would-be crisis became a PR triumph. The 2024 Influencer Marketing Report found that trust in influencers is holding steady, and growing in some pockets.

PR