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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. You know what helps to remember, though?

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The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

Hubspot Marketing

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025?

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Its members have limited independence and mobility, and over 50% own an iPad , so it’s no surprise video is a popular medium. According to research firm Beano Brain , they think YouTube is “the coolest brand.” For example, athletic brand Nike created Nikeland in the game. Read The Ultimate Guide to Video Marketing.

Gen Z 142
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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat?

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Evaluating 7 AI video generators while waiting for OpenAI’s Sora

Martech

Would the results be this good without a creative team of humans driving the text-to-video model? Exploring 7 alternative AI video generators While waiting for Sora, I taught two online classes on influencer marketing and AI at the New Media Academy in Dubai, UAE. It wasn’t fully accurate.” “AI

Transform 126
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7 Ideal Ways to Spend Your Marketing Budget in 2025 (And Beyond)

Marketing Insider Group

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

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13 Ways to Get More Followers on Instagram in 2024

Buffer Marketing

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.