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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% Inflationary pressures continue to constrain marketing activities, with 43.5% in Spring 2024) 8.5%

Transform 130
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Mastering data-driven decision-making in the strategy phase

Martech

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. Teams might find themselves working hard but not making tangible progress toward meaningful outcomes.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

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Role of a marketing technology manager: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand. What was the outcome?”

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

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How to manage your LinkedIn DMs with Sprout

Sprout Social

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest.

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How to manage your LinkedIn DMs with Sprout

Sprout Social

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest.