Remove Branding Remove Law Remove Price Remove User-Generated
article thumbnail

Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Backlinko

These results come from a thoughtful law firm SEO strategy. What Is Law Firm SEO? Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. How to Create a Law Firm SEO Strategy in 5 Steps 1. Let’s start with the basics. But may be more affordable.

Law 79
article thumbnail

These AI Tools Upped My Productivity, Here's How

Hubspot Marketing

53% of marketers who use generative AI to write copy say they only need to make minor edits to the text afterward. I used the “Brand Voice” feature to link one of my recent HubSpot blog posts. This feature helps the tool establish your “voice” so it can best match that when generating text.

Product 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. antitrust and consumer protection laws in June. The PPC community had a rollercoaster year in 2023.

article thumbnail

3 ways to target your PPC competitors’ audience

Search Engine Land

Looking to improve your PPC lead generation efforts? PPC audience targeting for lead generation Improving lead generation involves targeting specific groups: People in your niche. Most marketers are familiar with brand bidding, which can be a great tool for gaining visibility but also comes with many caveats.

Price 115
article thumbnail

Top 5 XR and AI marketing trends in 2023

Martech

The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet. Coming soon — an AI version of you!

article thumbnail

The Scarcity Principle: How 8 Brands Created High Demand

Hubspot Marketing

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. 8 Brands That Used the Scarcity Principle to Promote and Sell Products. 1) Snap Inc.

Branding 129
article thumbnail

Why we care about adtech: The complete guide

Martech

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. The components of adtech.

Transform 114