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5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies

Customers.ai

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. And once a user clicks on an ad and comes to your site, you now have first-party data.

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How the Threads Algorithm Works in 2024 [GUIDE]

Hootsuite

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. That’s where the Threads algorithm comes in, friend.

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Why we care about adtech: The complete guide

Martech

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. But, there is another reason marketers are taking a fresh look at these technologies. It can help marketers improve omnichannel engagement by targeting customers across many channels.

Transform 110
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How to leverage neuromarketing for SEO

Search Engine Land

Particularly influential in driving emotional responses to marketing stimuli. Helps create emotional connections between consumers and products, influencing preferences and brand loyalty. When users are presented with these options, they rationalize to choose the tier that best aligns with their needs and budget.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Pro Tip: Regularly review AI-generated reports on ad performance.

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What is Geofencing Marketing?

Neil Patel

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Benefits of Geofencing Marketing. Boost Brand Awareness. Why were they drawn to your brand?

Marketing 140
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Influencer Marketing Strategy Checklist & Template

Hubspot Marketing

As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online. Are you trying to increase brand awareness or drive engagement?