Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 90

Transform Content Marketing Marketing Marketers 90

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

Customer 102

Customer Transform Communications Promotion 102

Businesses Grow

SEPTEMBER 25, 2023

It was the perfect stage for brands to shine. But nobody anticipated the unexpected – a power outage plunged the New Orleans Superdome into darkness. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. And it started something new.

Gen Z 125

Gen Z Transform Marketing Marketers 125

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Product marketing can launch new products, enter new markets, or reposition existing products.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

SocialPilot

MARCH 12, 2024

So we’ll begin by first trying to define Integrated Marketing. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Automobile 83

Automobile Marketing Marketers Social Media Marketing 83

Sprout Social

JANUARY 9, 2024

They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What are the benefits of applying AI analytics?

Analytics 107

Analytics Transform Key Performance Indicator CRM 107

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in.

Market Trends 90

Market Trends Market Segmentation New Technology Price 90

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 127

Marketing Strategy Content Marketing Marketing Marketers 127

Rock Content

SEPTEMBER 20, 2023

When done correctly, it can: Reduce launch costs Speed up time-to-market by prioritizing tasks Increase revenue potential Enhance brand identity and recognition Provide a competitive edge Furthermore, achieving alignment across the organization and delivering value to customers is essential. Relaunching your brand.

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73

Rock Content

OCTOBER 6, 2020

A company’s brand identity is more than just its name and logo. However, if the current brand identity conveys an image that it is outdated and stale, the company can lose a lot of potential business. Does the tone, voice, and words you use for your brand match your messaging and what you deliver to your customers?

Energy 85

Energy Food Market Research Market Segmentation 85

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 143

Food Branding Place Product 143

Ariyh

MAY 1, 2023

This is a 3min practical summary of a scientific study 🎓 Join 18,112 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Ultimate Tools Ultimate Tools is a newsletter that helps you discover new marketing tools and useful websites, completely free.

Price 57

Price B2C Product Market Research 57

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Set clear objectives.

Market Research 95

Market Research Content Marketing Marketing Marketers 95

Neil Patel

AUGUST 23, 2021

Founder of five multi-million dollar companies, his latest venture is Convince and Convert, a highly sought-after digital marketing firm. What Jay is Known For: Working with high-profile brands on innovative marketing campaigns, including Kindred Healthcare, Arizona State University, and Hilton. Niche: Market research.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 95

User-Generated Marketing Marketers Social Media Marketing 95

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. These goals are the objectives that a business or brand defines as most important. Brand awareness also intertwines with trust building, increasing brand recognition.

Key Performance Indicator 69

Key Performance Indicator Marketing Marketers Whitepaper 69

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand.

Branding 91

Branding Transform Communications Copywriting 91

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. Consumers today are upending the market. And who’s on the ground, interacting with customers? Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

OCTOBER 24, 2022

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. Fostering relationships with your customers and increasing brand loyalty. Advertising your products or services.

Gen Z 89

Gen Z Millennials Transform User-Generated 89

Neil Patel

DECEMBER 14, 2021

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. Hannah Lu, Marketing at Waterdrop. The Shelf is a fast-growing influencer marketing agency that helps brands create authentic connections with their customers.

Customer 92

Customer Finance Fashion SEO 92

Exposure Ninja

AUGUST 9, 2023

Image Source Next, conduct in-depth market research. Image Source Then, armed with the insights from your market research, you’ll collaborate with the product team to craft an irresistible value proposition. Smol is a brand that makes it clear right away that its products benefit you and the planet.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Neil Patel

MARCH 4, 2023

And since the global language industry is growing exponentially , especially in the next few years, multicultural marketing must be a priority for organizations wanting to increase diversity in their customer base. Expansion into new markets isn’t easy. This is more than just translating content into a new language.

User-Generated 81

User-Generated SEO Copywriting Price 81

Neil Patel

FEBRUARY 13, 2023

Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. When a brand provides value-based content, it provides an answer using reliable information.

Marketing 84

Marketing Marketers B2C Price 84

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Hubspot Marketing

JANUARY 16, 2020

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share? Branding awareness.

Law 121

Law Customer loyalty Price Food 121

Vertical Response

SEPTEMBER 12, 2022

Incentives are especially important if you’re surveying people who don’t already have a relationship with your brand. For example, if you’re conducting market research for a new product, you may want to offer a free sample of the product as an incentive for taking the survey. #2 5 Time the survey.

User-Generated 52

User-Generated Market Research Product Customer 52

Martech

JUNE 27, 2022

For each project, we’ll briefly explore what it is, how it works for marketing, and any pitfalls – technical or cultural — that you might need to be aware of in applying it. Marketing Data Management. This function should not occur in the IT department – this is at the heart of what marketing does. What it is.

Marketing 120

Marketing Marketers Management Entertainment 120

Hubspot Marketing

NOVEMBER 15, 2023

Gather relevant data from sources like internal databases, surveys, customer feedback, market research, or external sources. Not to mention, your data and findings could also spark ideas for new campaigns or initiatives. Collect and prepare data. Data-Driven Decision Making in Sales 1.

Transform 84

Transform Key Performance Indicator Analytics User-Generated 84

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. To that end, it’s critical to conduct extensive market research to evaluate and prioritize which global markets to enter.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

DIY Marketers

AUGUST 9, 2021

DIY marketing means that you own the marketing process, marketing strategies and marketing decisions for your business. DIY marketing your business includes: Setting your marketing goals Defining any market research or customer feedback you want to do Managing the marketing process.

Marketing 52

Marketing Marketers Outbound Marketing Advertising 52

Hubspot Marketing

JUNE 2, 2020

The good news is, they aren't that difficult to create. It's all about how you obtain your market research and customer data, and then present that information within your business. Be sure to interview people who have not purchased your product and don't know much about your brand, too. how do I actually make one?".

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Rock Content

MAY 31, 2023

It seems that we are only trying to scare you, but what we really want is to create a shield so that, despite everything, you can assertively say: yes, I want to turn my business into an international brand! These brands may include massive global corporations and household names. Moz makes conducting regular thorough audits simple.

SEO 65

SEO Analytics User-Generated Marketing Strategy 65

Neil Patel

OCTOBER 25, 2020

Column Five Media is a creative agency that has worked with Intuit, eBay, Google, Facebook, and dozens of other global brands. It clearly shows that even a wildly-experienced creative agency admits that its services, or any creative agency’s services, fall under the umbrella of marketing and advertising.

Market Research 136

Market Research Marketing Marketers Analytics 136