Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 74

Gen Z Marketing Strategy Millennials User-Generated 74

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. Which of the seemingly infinite metaverses are worth including in your marketing strategy? Still, 40% understand it and 30% think more brands should leverage it.

Gen Z 122

Gen Z Millennials Branding User-Generated 122

Martech

FEBRUARY 7, 2024

I remember when the web was brand new, unknown and scary to many people. Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries. If all your marketers do is spit out the same thing repeatedly, they’re not adding much human value.

Millennials 107

Millennials Marketing Marketers Marketing Automation Platform 107

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 63

Digital Marketing Marketing Strategy Whitepaper Marketing 63

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold.

Millennials 223

Millennials Whitepaper Transform Gen Z 223

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. The Influencer Marketing Landscape. Influencer Marketing Effectiveness. Influencer Marketing on Instagram. Influencer Marketing on TikTok.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Girl Power Marketing

OCTOBER 20, 2022

What did other CPG brands do to weather the last recession? Which brands increased profit and exposure when consumer spending was down? Which marketing tactics helped them gain traction, and which were a bad use of their budget? Think of social media platforms as what they are: FREE marketing tools.

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Such initiatives reflect Nike’s deep understanding that true marketing excellence lies in fostering positive social change and championing diversity.

Product 81

Product Branding Gen Z Health 81

Marketing Insider Group

AUGUST 3, 2015

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.

Millennials 91

Millennials Advertising Advertisers Content Marketing 91

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 97

Food Marketing Marketers Millennials 97

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Marketing Insider Group

MARCH 24, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. No matter what marketing strategy you put in place, if your team aren’t engaged and don’t believe their work has real value, it’s unlikely to succeed.

Marketing Strategy 125

Marketing Strategy Millennials Marketing Marketers 125

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Education 102

Education Marketing Strategy Branding Energy 102

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 115

Gen Z Millennials Fashion Manufacturing 115

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 135

Millennials Gen Z Retail Marketing 135

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. Read on to learn more about the power of TikTok affiliate marketing and our expert tips on crafting a strategy that’ll make competitors green with envy. Back to basics: What is affiliate marketing?

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

Gen Z 86

Gen Z Millennials Law User-Generated 86

Rock Content

JANUARY 8, 2016

Marketing to the four different active generations in America can be tricky. This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists.

Millennials 48

Millennials Inbound Marketing eBook User-Generated 48

Hubspot Marketing

MARCH 12, 2020

A few months after these events, when I was shopping for shapewear for my wedding, guess what brand I thought of? That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Basically, an integrated media plan is a blueprint for a marketing campaign.

Marketing Strategy 108

Marketing Strategy Millennials Target Market Marketing 108

SmartBrief - Marketing

OCTOBER 3, 2023

This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. To get the most out of a potential brand partnership, consumer-facing brands should keep the following factors in mind.

Branding 52

Branding Millennials Finance Fashion 52

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Businesses Grow

MARCH 27, 2023

Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Build a customer service strategy for social.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Gen Z 52

Gen Z Millennials Health Transform 52

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Here are five guaranteed strategies to get you started in the right direction.

Millennials 49

Millennials Entertainment User-Generated Marketing 49

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 116

Gen Z Pharmaceutical Customer Acquisition Marketing 116

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. In other words: What's the best video marketing strategy for 2022 and beyond? HubSpot Blog Research surveyed 518 video marketers in the U.S.,

Branding 103

Branding Video Marketing Millennials B2C 103

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? Green Marketing vs. Sustainable Marketing. Sustainable marketing, on the other hand, is a little broader.

Gen Z 140

Gen Z Education Marketing Marketers 140

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it's time to do some housekeeping. This number drops to 38% for Millennials.

Gen Z 116

Gen Z Market Trends Millennials Marketing 116

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. How does interactive video fit into your marketing strategy? Increasing brand popularity. We will list the main ones below.

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72