Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation.

Millennials 98

Millennials Gen Z Food Marketing 98

Hubspot Marketing

JUNE 16, 2021

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. What are the five brand pillars?

Branding 132

Branding Millennials Communications Education 132

Girl Power Marketing

OCTOBER 20, 2022

What did other CPG brands do to weather the last recession? Which brands increased profit and exposure when consumer spending was down? Which marketing tactics helped them gain traction, and which were a bad use of their budget? Think of social media platforms as what they are: FREE marketing tools. Where do they live?

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. Image courtesy of Anita Lettink.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. What is Twitch, anyway?

Gen Z 135

Gen Z Branding Millennials Real Estate 135

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Between the two, there’s an almost endless number of places for branded videos to go wrong. Where Marketers Go Wrong. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1. Failing to test.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? Who are they?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Neil Patel

OCTOBER 6, 2021

The hiccup comes with marketing. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. Dollar Shave Club is the epitome of D2C brands because their product is often a last-minute purchase.

Branding 116

Branding Millennials Price Retail 116

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? X users trend toward white male Millennials without a college degree. However, there’s a spread across economic and political spectrums, making it an exciting place for debate.

Gen Z 98

Gen Z Branding Advertising Advertisers 98

SmartBrief - Marketing

OCTOBER 3, 2023

This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. To get the most out of a potential brand partnership, consumer-facing brands should keep the following factors in mind.

Branding 52

Branding Millennials Finance Fashion 52

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget.

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. In other words: What's the best video marketing strategy for 2022 and beyond? HubSpot Blog Research surveyed 518 video marketers in the U.S.,

Branding 108

Branding Video Marketing Millennials B2C 108

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 102

Food Marketing Marketers Millennials 102

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 135

Millennials Gen Z Retail Marketing 135

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Play the Long Game.

Branding 142

Branding Transform Whitepaper User-Generated 142

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. Central to this transformation is user behavior.

Gen Z 122

Gen Z Transform Millennials SEO 122

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 96

Gen Z User-Generated Millennials Transform 96

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 118

Gen Z Pharmaceutical Customer Acquisition Marketing 118

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates. No other will do”?

Branding 134

Branding Thought Leadership Millennials Product 134

Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation.

Millennials 52

Millennials Gen Z Food Marketing 52

Girl Power Marketing

OCTOBER 20, 2022

What did other CPG brands do to weather the last recession? Which brands increased profit and exposure when consumer spending was down? Which marketing tactics helped them gain traction, and which were a bad use of their budget? Are they exclusively on Instagram, like most Millennials? Where do they live?

Influencer Marketing 52

Influencer Marketing Branding Millennials Retail 52

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 121

Gen Z Millennials User-Generated Shipping 121

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Which means the industry is primarily made up of Millennial white women. This led us to new questions.

Millennials 123

Millennials Education Social Media Marketing Management 123

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. What's the reason for this pivot?

Gen Z 121

Gen Z Market Trends Millennials Marketing 121

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Lead with brand strategy.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Scoop.it!

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. Businesses don’t create an army of brand advocates by accident. What Having a Social Media Advocacy Strategy Does For Brands. Brand advocates don’t just buy more.

Branding 83

Branding User-Generated Millennials Customer loyalty 83

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok has 689 million monthly active users. billion active users across the globe.

Gen Z 141

Gen Z User-Generated Millennials Marketing 141

Hubspot Marketing

JULY 22, 2022

Gen Z, Millennials, and Gen X set themselves apart from Boomers through their preference for learning about products through social media and YouTube ads. Coming in second place, 27% of consumers say they prefer to learn about products in retail stores. Social Media Is Key For Gen Z and Millennials.

Gen Z 101

Gen Z Product Millennials Retail 101

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Use Content Marketing. Like boxes?

Millennials 129

Millennials Food Shoppers Health 129